12 Way Extension Lead
a small market ($23K/yr) — 12 Way Extension Lead doesn't clear our bar today.
Flapen Score
Is 12 Way Extension Lead profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12 Way Extension Lead is a £23K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
12 Way Extension Lead: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.8% over the last 90 days and 3.0% of searches end in a purchase.
£23K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top 12 Way Extension Lead products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tower Extension Lead with USB C Slots 12 Way Multi Plug Socket Extension with 6 USB Ports Overload Protected Extension Lead with 4 Switch Tower Extension Cable 1.8m for Home Kitchen Office
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
Brennenstuhl Premium-Line 12-way extension lead (made in germany switch and 3m cable extension cord with 80 angle of sockets) light grey/black
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 640
- Age
- 6y ago
Eagle 12-Way UK Vertical Socket 19 PDU with Surge Protection to UK Plug 2m Lead
- Price
- £30.84
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9y ago
kenable 12 Way Vertical PDU Power Distribution Unit with Surge Protection - UK Sockets 1U Rack Mount Switched 13A with 1.8m Cable and UK Plug
- Price
- £27.10
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 14y ago
Duronic 12 Way Extension Lead Tower ST12B | 12 Gang Power Strip Cord | Surge & Spike Protector | UK Plug Sockets | BLACK | Electric Multi Plug Adapter | Max. 3000W Capacity | 1.8 Meter Power Cable
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 2,739
- Age
- 15y ago
Trending
90-day click momentum
Tower Extension Lead with USB Slots 12 Way 13A 3250W Power Strip with 12 Individual Switches 3 USB-C and 3 USB-A Ports 2M Extension Cable Fused UK Plug Multi Socket for Home Office Desk
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
Eagle 12-Way UK Vertical Socket 19 PDU with Surge Protection to UK Plug 2m Lead
- Price
- £30.84
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9y ago
Wolf Power Tower Extension Lead with USB Slots 18-IN-1 Surge Protected Lead with 2M Extension Cable 12 UK Plug Sockets 2 USB-C & 4 USB-A Ports 4 Switches Ideal for Home Office & Workshop
- Price
- £17.06
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5y ago
Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Brennenstuhl Primera-Line 10-way Extension Lead (Power strip with 2 switches for 5 sockets each and 2m cable) Black
- Price
- £15.34
- Rating
- 4.7/5
- Reviews
- 864
- Age
- 12y ago
Newest
by launch dateTower Extension Lead with USB Slots 12 Way 13A 3250W Power Strip with 12 Individual Switches 3 USB-C and 3 USB-A Ports 2M Extension Cable Fused UK Plug Multi Socket for Home Office Desk
- Price
- £17.65
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
TOPREK 8 Way Extension Lead with Individual Switches 2M Heavy Duty Socket
- Price
- £21.97
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago
Brennenstuhl Premium-Line Duo 12-way Power Strip with surge protection 60.000A (Wall-mounted Extension Lead with 3m cable and switch Made in Germany) black
- Price
- £50.17
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago
Amazon Basics Heavy-Duty 9-Way Metal Power Strip with Surge Protection Safety Shutters Socket Strip Extension 1.8m Cable Wall Mountable 600J Black
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Tower Extension Lead with USB C Slots 12 Way Multi Plug Socket Extension with 6 USB Ports Overload Protected Extension Lead with 4 Switch Tower Extension Cable 1.8m for Home Kitchen Office
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
33
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
30%
- Brennenstuhl20%
- toomke17%
- Eagle12%
- kenable7%
- Aodeng6%
- Duronic6%
12 Way Extension Lead demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Top 12 Way Extension Lead search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12 way extension lead12K/yr
- 12 socket extension lead6K/yr
- 12 gang extension lead5K/yr
- 12 way extension lead surge protection4K/yr
- 12 plug extension lead4K/yr
What reviews say buyers love and hate about 12 Way Extension Lead
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“It has great build quality”
“the usb ports work well”
“Good value”
“Just works”
“Easy to use”
What buyers complain about
72% of reviews“USB ports stopped working”
“Failed within 2 months”
“The build quality is very poor”
“Not great for charging”
“Cable was a little short”
12 Way Extension Lead return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Way Extension Lead questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
