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110v extension leads

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A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 92Competition 18Returns 95Price range 90Avg price 95Brand share 29Review moat 47Quality gap 18

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.11

avg listing price — sweet spot $15–$100

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Price range

Great£11.95–£60.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,768.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Market size

Bad£44K

£44K/yr · 16K searches