110v Extension Leads
FailShoppers spend only $44K a year here, so 110v Extension Leads is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £44K/yr16K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 26 sellers
Flapen Score
110v Extension Leads against its category
The dotted line is the DIY & Tools average. Past it, 110v Extension Leads is stronger. Inside it, weaker.
Market
The 110v Extension Leads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 110v Extension Leads 16K times last year and spent an estimated £44K. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £44Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- 110v extension leads13K searches a year
02 · Price
A sale here is worth £25.11.
Listings sell for £25.11 on average, from £11.95 to £60.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £25.11 that is £3K to £6K a year per listing.
- Average price
- £25.11inside the $15 to $100 sweet spot
- Price range
- £11.95–£60.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #469 within Electrical. It carries 1,768 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 77%
- Out of stock, average day
- 8.3%
- Average rank
- #469in Electrical
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,768per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top 110v Extension Leads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Faithfull FPPTL14ML 14 Metre L/V Trailing Lead Extension Lead 110V 16A 1.5mm Cable
- Price
- £16.84
- Rating
- 4.7/5
- Reviews
- 315
- Age
- 19y ago

Masterplug 110 Volts Site Power Two Socket Cable Reel 25 Metre
- Price
- £29.66
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 19y ago

Semloh Electrics Yellow 14m 2.5mm 110V Site Lead
- Price
- £19.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

K M Electronics 110V 16A PLUG TO SOCKET YELLOW EXTENSION SITE GENERATOR TRANSFORMER POWER CABLE (3M)
- Price
- £19.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

STATUS 2 Socket Cable Reel 25m Yellow 16 Amp 110 Volt Heavy Duty Extension Lead Thermal Cut Out Outdoor Safe Ideal for Site Work Power Tools DIY Trade Use (S25M-110VOLT-CR1)
- Price
- £38.64
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago
Trending
90-day click momentum
K M Electronics 110V 16A PLUG TO SOCKET YELLOW EXTENSION SITE GENERATOR TRANSFORMER POWER CABLE (3M)
- Price
- £19.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Marten 110v 16a Extension Lead 1.5mm Arctic Yellow (3m)
- Price
- £11.95
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 7y ago

Semloh Electrics Yellow 14m 2.5mm 110V Site Lead
- Price
- £19.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Xtremeauto 10M Extension Lead - Heavy Duty Caravan Hook Up Cable 240V 16amp Cable Lead Camping Extension Lead Orange High Vis Orange Mains Power Lead Cable - Perfect For Campervan & Motorhome (10M)
- Price
- £18.70
- Rating
- 4.7/5
- Reviews
- 1,451
- Age
- 3y ago

Masterplug 110 Volt Cable Reel 50m 16a Yellow
- Price
- £60.19
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 19y ago
Newest
by launch date
Semloh Electrics Yellow 14m 2.5mm 110V Site Lead
- Price
- £19.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Semloh Electrics Yellow 14m 1.5mm 110V Site Lead
- Price
- £15.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

K M Electronics 110V 16A PLUG TO SOCKET YELLOW EXTENSION SITE GENERATOR TRANSFORMER POWER CABLE (3M)
- Price
- £19.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

SLx 110V Extension Lead Industrial 25m Open Drum Cable Reels 2 Socket with Thermal Cut Out Heavy Duty Indoor and Outdoor Extension Cable 16A Fused UK Plug
- Price
- £38.97
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

Xtremeauto 10M Extension Lead - Heavy Duty Caravan Hook Up Cable 240V 16amp Cable Lead Camping Extension Lead Orange High Vis Orange Mains Power Lead Cable - Perfect For Campervan & Motorhome (10M)
- Price
- £18.70
- Rating
- 4.7/5
- Reviews
- 1,451
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
26
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- Faithfull35%
- Masterplug28%
- Semloh Electrics12%
- K M Electronics8%
- Status5%
- Marten4%
- Open — no brand owns it (3 brands, 8%)
Demand
110v Extension Leads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about 110v Extension Leads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Had just over a month
still charge the full price
Love
It is what it is
Does exactly what it is supposed to
obviously as was specified
Handy accessory
Good product
Feels robust enough
Return
0.9% Return rate 58% Fixable by listing
Keep looking
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FAQ
Common 110v Extension Leads questions
Answered from the same tracked data.








