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110v Extension Leads

Fail

Shoppers spend only $44K a year here, so 110v Extension Leads is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£44K/yr16K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
79%top-5 click share · 9 brands · 26 sellers

Flapen Score

110v Extension Leads against its category

The dotted line is the DIY & Tools average. Past it, 110v Extension Leads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 110v Extension Leads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 110v Extension Leads 16K times last year and spent an estimated £44K. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
11.3%
Market size, estimated
£44Ka year
Peak month
February1.7× the quietest month
Top search term
110v extension leads13K searches a year

02 · Price

A sale here is worth £25.11.

Listings sell for £25.11 on average, from £11.95 to £60.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £25.11 that is £3K to £6K a year per listing.

Average price
£25.11inside the $15 to $100 sweet spot
Price range
£11.95–£60.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #469 within Electrical. It carries 1,768 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
77%
Out of stock, average day
8.3%
Average rank
#469in Electrical
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,768per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top 110v Extension Leads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Faithfull35%
  • Masterplug28%
  • Semloh Electrics12%
  • K M Electronics8%
  • Status5%
  • Marten4%
  • Open — no brand owns it (3 brands, 8%)

Demand

110v Extension Leads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about 110v Extension Leads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.25

Had just over a month

Value For Money25%−0.04

still charge the full price

Love

Advertised Vs Actual Product40%+1.65

It is what it is

Does exactly what it is supposed to

obviously as was specified

Portability20%+1.32

Handy accessory

Quality-Overall20%+1.32

Good product

Strength10%+0.60

Feels robust enough

Return

0.9% Return rate 58% Fixable by listing

Size-Overall46%▅▇▁▅█▁
Advertised Vs Actual Product13%█▁▅▁▁▁
Thin8%▁▁▁▃▁█
Compatibility-Overall8%▁▁█▁▁▁
Quality-Overall4%▁▁█▁▁▁

FAQ

Common 110v Extension Leads questions

Answered from the same tracked data.