52
10 way extension lead
Worth a lookShows low returns (1.2%), but soft demand (-11.1% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.28avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.60–£36.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good939.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£97K£97K/yr · 106K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch