Skip to content

10 Way Extension Lead

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -11.1% this quarter, so 10 Way Extension Lead is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£97K/yr106K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
40%top-5 click share · 20 brands · 48 sellers

Flapen Score

10 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 10 Way Extension Lead is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10 Way Extension Lead 106K times last year and spent an estimated £97K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.0%
Market size, estimated
£97Ka year
Peak month
December1.9× the quietest month
Top search term
10 way extension lead20K searches a year

02 · Price

A sale here is worth £18.28.

Listings sell for £18.28 on average, from £6.60 to £36.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.28 that is £0 to £2K a year per listing.

Average price
£18.28inside the $15 to $100 sweet spot
Price range
£6.60–£36.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #257 within Electrical. It carries 940 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#257in Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
940per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top 10 Way Extension Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

48

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 83%

Open market

26%

  • Brennenstuhl35%
  • ANVODE13%
  • PRO ELEC12%
  • Benross5%
  • KING-LINK5%
  • Duronic4%

Demand

10 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top 10 Way Extension Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 10 way extension lead20K/yr
  • brennenstuhl extension lead13K/yr
  • brennenstuhl14K/yr
  • 10 gang extension lead13K/yr
  • 10 plug extension lead10K/yr
  • 10 socket extension lead9K/yr
  • 10 way extension lead surge protection9K/yr
  • extension lead 10 socket4K/yr
  • 10 gang extension lead surge protection5K/yr
  • 10 plug extension lead surge protection5K/yr

Reviews and returns

What reviews say buyers love and hate about 10 Way Extension Lead

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Socket/Port/Plug”
1.2%of orders come back
“None of the USB Ports work”
A buyer, on “Socket/Port/Plug”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 10 Way Extension Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data