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10 Way Extension Lead

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -11.1% this quarter, so 10 Way Extension Lead is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£97K/yr106K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
40%top-5 click share · 20 brands · 48 sellers

Flapen Score

10 Way Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, 10 Way Extension Lead is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10 Way Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10 Way Extension Lead 106K times last year and spent an estimated £97K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.0%
Market size, estimated
£97Ka year
Peak month
December1.9× the quietest month
Top search term
10 way extension lead20K searches a year

02 · Price

A sale here is worth £18.28.

Listings sell for £18.28 on average, from £6.60 to £36.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.28 that is £0 to £2K a year per listing.

Average price
£18.28inside the $15 to $100 sweet spot
Price range
£6.60–£36.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #257 within Electrical. It carries 940 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#257in Electrical
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
940per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top 10 Way Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

48

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

26%

  • Brennenstuhl35%
  • ANVODE13%
  • PRO ELEC12%
  • Benross5%
  • KING-LINK5%
  • Duronic4%

Demand

10 Way Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top 10 Way Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10 way extension lead20K/yr
  • brennenstuhl extension lead13K/yr
  • brennenstuhl14K/yr
  • 10 gang extension lead13K/yr
  • 10 plug extension lead10K/yr
  • 10 socket extension lead9K/yr
  • 10 way extension lead surge protection9K/yr
  • extension lead 10 socket4K/yr
  • 10 gang extension lead surge protection5K/yr
  • 10 plug extension lead surge protection5K/yr

Reviews and returns

What reviews say buyers love and hate about 10 Way Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug29%−0.15

None of the USB Ports work

USB ports stopped working

Poor USB ports

Quality-Overall11%+0.67

The build quality is very poor

Cheaply made

Poor quality

Durability11%−0.05

Broke after two days - very poor quality

Stopped working after a week

Didn't last long

Noise Level8%−0.04

Even makes odd noises when nothing is plugged into it drawing load

Started making buzzing noises

Loud eclectical noise

Size-Overall5%+0.22

Cable was a little short

somewhat bigger than expected

It is smaller than we thought

Love

Quality-Overall22%+0.67

Excellent product

Solid quality

It has great build quality

Value For Money13%+1.03

Good for the price

Worth every penny

Good value for money

Socket/Port/Plug10%−0.15

The usb ports are a handy feature

Good socket

The sockets work perfectly well

Advertised Vs Actual Product8%+0.35

As shown

Exactly as described

Works just as it should

Add-Ons/Attachments6%+0.54

Great extension

Great plug extension

Good extension tower

Return

1.2% Return rate 30% Fixable by listing

Size-Overall24%▄▆█▄█▇

Cable was a little short

somewhat bigger than expected

It is smaller than we thought

Socket/Port/Plug17%▅▆▅█▅█

None of the USB Ports work

USB ports stopped working

Poor USB ports

Functionality-Overall13%█▄▆▅▆▅

I can't do that any longer

One side of it doesn't work

Defective Material/Parts9%▇▅▆█▇█

One side of it doesn't work

The plastic cover over the on/off switch does not close

Quality-Overall3%▇▆▃▅▃█

The build quality is very poor

Cheaply made

Poor quality

FAQ

Common 10 Way Extension Lead questions

Answered from the same tracked data.