65
wireless mouse
Worth a lookShows a $10.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£10.2M£10.2M/yr · 7.1M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£17.94avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.27–£131.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad10,518.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch