Handbags for Women
PassHandbags for Women scores 65 out of 100, a Pass. Shoppers spend $1.8M a year here, search demand grew +4.2% this quarter, and returns run at 2.4% of orders.
- Flapen Score
- 65 / 100Top 1% of 1,028 Computers & Accessories niches · +23 vs the category median of 4265
- Market size
- £1.8M/yr13.9M searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 11%top-5 click share · 105 brands · 159 sellers
Flapen Score
Handbags for Women against its category
The dotted line is the Computers & Accessories average. Past it, Handbags for Women is stronger. Inside it, weaker.
Market
The Handbags for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Handbags for Women 13.9M times last year and spent an estimated £1.8M. The top 5 brands take 37% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 13.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 13.9M
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £1.8Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- handbags for women1.4M searches a year
02 · Price
A sale here is worth £18.01.
Listings sell for £18.01 on average, from £3.37 to £105.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At £18.01 that is £5K to £9K a year per listing.
- Average price
- £18.01inside the $15 to $100 sweet spot
- Price range
- £3.37–£105.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #185 within Laptop Accessories. It carries 1,680 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 98%
- Out of stock, average day
- 4.3%
- Average rank
- #185in Laptop Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,680per listing
- Listings tracked
- 252
04 · Newcomers
Amazon counts 28 of last year's 96 launches as successful.
96 products launched here in the last 12 months. Amazon counts 28 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 96
- Successful launches
- 28Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Handbags for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KLOSTAIN Cabin Bags 40x20x25 for Ryanair Underseat Travel Backpack Hand Luggage Carry-ons Bag Cabin Size 20L for Airplanes Flight Ruscksack Black
- Price
- £18.22
- Rating
- 4.6/5
- Reviews
- 7,591
- Age
- 2y ago
ETRONIK Ryanair Cabin Bags 40×30×20 24L Travel Bag with Shoe Compartment Water Resistent Underseat Hand Luggage Bag Gym Bag Overnight Weekend Bags for Women Carry-on Holdall Hospital Bag Black
- Price
- £12.57
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 6mo ago
szyanlai Corduroy Tote Bags for Women Large Tote Bag with Zipper Shoulder Bags Handbags for College School Work Shopping Travel (Black L)
- Price
- £10.95
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 8mo ago
Amazon Essentials Womens Lightweight Clutch Crossbody Bag Tan One Size
- Price
- £14.39
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 2mo ago
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black
- Price
- £15.70
- Rating
- 4.6/5
- Reviews
- 10,647
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Womens Quilted Cotton Tote Handbag Black One Size
- Price
- £23.01
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Khaki One Size
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago
Amazon Essentials Womens Lightweight Clutch Crossbody Bag Tan One Size
- Price
- £14.39
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 2mo ago
Amazon Essentials Womens Quilted Cotton Tote Handbag Navy Floral One Size
- Price
- £23.64
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
- Price
- £18.34
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago
Newest
by launch dateAmazon Essentials Womens Lightweight Clutch Crossbody Bag Tan One Size
- Price
- £14.39
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 2mo ago
Amazon Essentials Womens Lightweight Clutch Crossbody Bag Ecru One Size
- Price
- £13.95
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 2mo ago
Amazon Essentials Womens Quilted Cotton Tote Handbag Navy Floral One Size
- Price
- £23.64
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago
Amazon Essentials Womens Quilted Cotton Tote Handbag Black One Size
- Price
- £23.01
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Olive One Size
- Price
- £18.00
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
105 falling
Sellers
159
Top-5 brand share
37%
Top 20: 65%
Top-5 click share
11%
Top 20: 31%
Open market
62%
- Amazon Essentials14%
- LOVEVOOK8%
- bagsmart7%
- ETRONIK3%
- KLOSTAIN3%
- HILAEX3%
Demand
Handbags for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Handbags for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- handbags for women1.4M/yr
- cross body bag women1.2M/yr
- bags for women922K/yr
- tote bag987K/yr
- travel bag768K/yr
- crossbody bags for women488K/yr
- tote bags for women745K/yr
- cabin bag559K/yr
- handbag674K/yr
- womens handbags616K/yr
Reviews and returns
What reviews say buyers love and hate about Handbags for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt fit
Bigger than expected
Smaller than expected
Poor quality
Not a particularly well made one
Returned due to poor quality
not very durable
It broke after one use
Broke quickly
Broken zip
zip broke
Zip wasn't working
Strap loop broken
as the straps are far too short
Cheap plastic strap
Love
The build quality is excellent
Amazing quality
Seems like decent build quality
Great size really comfortable
Fits nice
Nice bag, comfy fit
Excellent Value
Excellent value
not expensive
lots of compartments
Plenty of room inside
plenty of pockets
Great capacity
Lots of storage
Plenty of room
Return
2.4% Return rate 69% Fixable by listing
doesnt fit
Bigger than expected
Smaller than expected
Poor quality
Not a particularly well made one
Returned due to poor quality
Very flimsy material
Poor quality material
Very poor quality and cheap material
Broken zip
zip broke
Zip wasn't working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handbags for Women questions
Answered from the same tracked data.