Skip to content

Mac Charger

Maybe

Products sell for $20.41 on average, inside the sweet spot. But demand is soft, at -9.0% this quarter, so Mac Charger is a Maybe.

Flapen Score
63
63 / 100
Top 2% of 1,028 Computers & Accessories niches · +21 vs the category median of 42
Market size
£151K/yr76K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
46%top-5 click share · 23 brands · 33 sellers

Flapen Score

Mac Charger against its category

The dotted line is the Computers & Accessories average. Past it, Mac Charger is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mac Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mac Charger 76K times last year and spent an estimated £151K. The top 5 brands take 49% of clicks. Demand peaks in Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
9.8%
Market size, estimated
£151Ka year
Peak month
September1.6× the quietest month
Top search term
mac charger34K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £11.63 to £57.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.41 that is £5K to £10K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£11.63–£57.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #117 within Laptop Accessories. It carries 645 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#117in Laptop Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
645per listing
Listings tracked
31

04 · Newcomers

Amazon counts 14 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
14Amazon's first-year sales bar
Average brand age
19 months

Products

Top Mac Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

33

Top-5 brand share

49%

Top 20: 97%

Top-5 click share

46%

Top 20: 91%

Open market

46%

  • ATEGESE15%
  • FiveBox12%
  • Apple9%
  • Anker7%
  • XIHUJAS6%
  • tearplex5%

Demand

Mac Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Mac Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mac charger34K/yr
  • apple mac charger34K/yr
  • mac laptop charger4K/yr
  • imac charger4K/yr

Reviews and returns

What reviews say buyers love and hate about Mac Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.45

breaks VERY easily

Broke after a a few weeks

broke after a month

Charging21%+2.19

Slow charge

Does not charge

keeps stopping charging

Quality-Overall8%+0.63

Low quality

Poor quality, flimsy and doesn't feel safe

not with the reliability or quality I expected

Functionality-Overall5%−0.08

the power supply doesn't work

Doesnt work

It doesnt work safely

Heating4%−0.03

heats up

Overheat

Charger overheats

Love

Charging41%+2.19

Great Charger

Fast charge

Charges very quickly

Quality-Overall15%+0.63

Solid quality

Good quality

The build quality is solid

Value For Money8%+0.61

Great value

Excellent value for money

Good price

Advertised Vs Actual Product5%+0.43

Does the job

Works as expected

Works as intended

Compatibility-Overall4%+0.29

Perfect adapter works great

Compatible

This works perfectly with my Macbook Pro

Return

1.6% Return rate 12% Fixable by listing

Charging39%▆▇▇▇██

Slow charge

Does not charge

keeps stopping charging

Compatibility-Overall18%▆▆██▇▆
Size-Overall10%▇█▇▅▅▇

No way it fitted where it was expected to fit

It is quite large

It is much smaller

Functionality-Overall10%█▆▇▆▆▆

the power supply doesn't work

Doesnt work

It doesnt work safely

Defective Material/Parts4%██▆█▇▆

FAQ

Common Mac Charger questions

Answered from the same tracked data.