Is hp 207a profitable to sell on Amazon United Kingdom?

The niche generates £325K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the hp 207a niche?

10 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in hp 207a?

Top complaints mined from reviews: Value For Money, Color, Quality-Overall. The return rate is 0.9%.

When does demand for hp 207a peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the hp 207a niche?

Listings span £47.07–£377.49; the average listing price is £117.65 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

hp 207a

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($47.07–$377.49) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great329.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£117.65

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£325K

£325K/yr · 44K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Price range

Bad£47.07–£377.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, hp 207a is a £325K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 207a market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £471K–£588K; units × avg price
Conversion rate: 6.2%
Avg BSR: #369
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 15.1%
Avg brand age: 24 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

HP47%
inkalfa19%
WOWTONER12%
PRINKUS6%
Amstech5%
Denvoer4%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top hp 207a search terms

hp colour laserjet pro mfp m283fdw toner cartridges8K/yr -10.2%5.4% conv.
hp 207a4K/yr -15.8%11.5% conv.
hp 207x5K/yr -19.9%12.2% conv.
hp 207x toner cartridge multipack4K/yr -17.1%5.3% conv.
mfp m283fdw toner4K/yr -13.4%1.9% conv.
207a toner cartridge3K/yr -9.0%8.6% conv.
m255dw toner3K/yr -5.4%3.4% conv.
hp 207a toner cartridge multipack3K/yr -18.2%3.3% conv.
hp color laserjet pro mfp m283fdw toner2K/yr -23.7%2.1% conv.
m283fdw toner2K/yr -14.9%3.5% conv.

All search terms

Top hp 207a products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

207X 207A M283fdw Toner Cartridge With Chip for HP 207X 207A Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw W2210X W2211X W2212X W2213X M283 M255 M282 - Black Cyan Yellow Magenta 4-Pack

inkalfa£61.064.5★348 rev

HP W2210X 207X High Yield Original LaserJet Toner Cartridge Black Single Pack

HP£74.724.4★1,321 rev

HP Colour Laser Printer Black Standard

HP£47.074.5★1,183 rev

207A 207X Toner Compatible for HP 207A Toner Cartridge Multipack Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw M283 M255 M282 W2210A W2210X With Chip (4-Pack Black Cyan Yellow Magenta)

WOWTONER£181.814.5★23 rev

207A 207X M283fdw Toner Cartridge With Chip Multipack for HP Color LaserJet Pro MFP M283fdw M255dw M283fdn M282nw M255nw W2210A W2211A W2212A W2213A Ink - Black Cyan Yellow Magenta

Amstech£67.184.4★158 rev

Newest

by launch date

207A 207X MFP M283fdw Toner Cartridges Compatible for HP 207A 207X Colour Laserjet Pro MFP M283FDW M283FDN M255DW M282NW M255NW W2210A W2210X W2211A W2212A W2213A Black Cyan Yellow Magenta 4-Pack

PRINKUS£209.207 rev

1mo ago

207X 207A M283fdw M255DW Toner Cartridge Multipack W2210X With Chip 4-Pack

PRINKUS£217.408 rev

5mo ago

207A 207X Toner with Chip Compatible for HP 207A 207X for HP Color Laserjet Pro MFP M283fdw Toner Cartridges M283fdn M283cdw M282nw M255dw M255nw W2210A W2211A W2212A W2213A Black Cyan Yellow Magenta

Denvoer£51.8776 rev

7mo ago

207A 207X Toner Compatible for HP 207A Toner Cartridge Multipack Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw M283 M255 M282 W2210A W2210X With Chip (4-Pack Black Cyan Yellow Magenta)

WOWTONER£181.8123 rev

12mo ago

207X 207A M283fdw Toner Cartridge Multipack W2210X W2210A High Yield

WOWTONER£214.4514 rev

1y ago

What buyers say about hp 207a

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Overall: reliable”

Value For Money22%

“Great value”

Compatibility-Overall12%

“Total compatibility”

Assembly/Installation12%

“Easy to install”

Color6%

“The colours look nice”

Advertised Vs Actual Product3%

“Does the job”

Print Quality2%

“print quality is top notch”

Efficiency2%

“working good”

Eco Friendliness2%

“Arrived quickly and was able to recycle the old toner - so good for the environment too”

Functionality-Overall2%

“No issues with printer recognising the cartridges or set up”

What buyers complain about

Value For Money14%

“also VERY expensive”

Color12%

“No colour”

Quality-Overall12%

“Poor Quality”

Ink Leakage9%

“Leaking toner”

Leak-Proof9%

“Leaking toner”

Display Colors8%

“The colours aren't quite as sharp as the HP cartridges”

Compatibility-Overall5%

“Not compatible, not as described”

Advertised Vs Actual Product5%

“The description on amazon is not correct”

Print Quality3%

“Poor quality, can't get the prints in good quality”

Weight Heavy2%

“they feel very heavy”

Top return reasons

Compatibility-Overall43%

Functionality-Overall19%

Color8%

Size-Overall8%

Value For Money3%