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Monitor

Maybe

Shoppers spend an estimated $9.8M a year here. But demand is soft, at -13.6% this quarter, so Monitor is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 1,028 Computers & Accessories niches · +20 vs the category median of 42
Market size
£9.8M/yr8.2M searches / yr
90-day growth
-13.6%search demand this quarter
Competition
27%top-5 click share · 23 brands · 196 sellers

Flapen Score

Monitor against its category

The dotted line is the Computers & Accessories average. Past it, Monitor is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monitor 8.2M times last year and spent an estimated £9.8M. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.8M a year.

Searches, last 12 months
8.2M
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.4%
Market size, estimated
£9.8Ma year
Peak month
November2.3× the quietest month
Top search term
monitor3.1M searches a year

02 · Price

A sale here is worth £84.15.

Listings sell for £84.15 on average, from £38.04 to £307.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £84.15 that is £42K to £63K a year per listing.

Average price
£84.15inside the $15 to $100 sweet spot
Price range
£38.04–£307.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
500–750
Revenue per listing a year
£42K–£63K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #50 within Monitors. It carries 572 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
10.8%
Average rank
#50in Monitors
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
572per listing
Listings tracked
82

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
39 months

Products

Top Monitor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£196K£391K£587K£782K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

196

Est. top-5 brand share

63%

Top 20: 99%

Est. top-5 click share

27%

Top 20: 56%

Open market

31%

  • AOC18%
  • MSI16%
  • PHILIPS14%
  • KTC8%
  • KOORUI7%
  • Samsung7%

Demand

Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Monitor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • monitor3.1M/yr
  • gaming monitor1.7M/yr
  • pc monitor495K/yr
  • 4k monitor416K/yr
  • 27 inch monitor345K/yr
  • curved monitor321K/yr
  • computer monitors281K/yr
  • 24 inch monitor212K/yr
  • monitors188K/yr
  • computer monitor163K/yr

Reviews and returns

What reviews say buyers love and hate about Monitor

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
7%of negative reviews mention “Audio Quality”
2.0%of orders come back
“NO AUDIO”
A buyer, on “Audio Quality”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Monitor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data