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Monitor

Maybe

Shoppers spend $9.8M a year here. But demand is soft, at -13.6% this quarter, so Monitor is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 1,028 Computers & Accessories niches · +20 vs the category median of 42
Market size
£9.8M/yr8.2M searches / yr
90-day growth
-13.6%search demand this quarter
Competition
27%top-5 click share · 23 brands · 196 sellers

Flapen Score

Monitor against its category

The dotted line is the Computers & Accessories average. Past it, Monitor is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monitor 8.2M times last year and spent an estimated £9.8M. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.8M a year.

Searches, last 12 months
8.2M
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.4%
Market size, estimated
£9.8Ma year
Peak month
November2.3× the quietest month
Top search term
monitor3.1M searches a year

02 · Price

A sale here is worth £84.15.

Listings sell for £84.15 on average, from £38.04 to £307.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £84.15 that is £42K to £63K a year per listing.

Average price
£84.15inside the $15 to $100 sweet spot
Price range
£38.04–£307.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
500–750
Revenue per listing a year
£42K–£63K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #50 within Monitors. It carries 572 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
10.8%
Average rank
#50in Monitors
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
572per listing
Listings tracked
82

04 · Newcomers

Amazon counts 13 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
39 months

Products

Top Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£196K£391K£587K£782K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

196

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

27%

Top 20: 56%

Open market

31%

  • AOC18%
  • MSI16%
  • PHILIPS14%
  • KTC8%
  • KOORUI7%
  • Samsung7%

Demand

Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monitor3.1M/yr
  • gaming monitor1.7M/yr
  • pc monitor495K/yr
  • 4k monitor416K/yr
  • 27 inch monitor345K/yr
  • curved monitor321K/yr
  • computer monitors281K/yr
  • 24 inch monitor212K/yr
  • monitors188K/yr
  • computer monitor163K/yr

Reviews and returns

What reviews say buyers love and hate about Monitor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality7%−0.03

NO AUDIO

There is no sound

No audio ports

Quality-Overall7%+0.52

the quality is very low

poor quality control

Bad quality

Durability6%−0.08

Broke really easily and quickly

didn't last

Not at all durable

Speaker6%−0.07

Speaker dont work

no speaker

No built in speaker

Advertised Vs Actual Product5%−0.04

misleading product

Not as advertised

False advertising

Love

Value For Money24%+2.08

Great value

affordable price

Great Deal

Display Resolution16%+0.77

Screen is perfect

Excellent resolution

the display is clear

Quality-Overall14%+0.52

the build quality is excellent

Amazing quality

The build quality is solid

Assembly/Installation6%+0.39

Easy to set up

Easy to install

Easy to assemble

Color4%+0.11

colors are vibrant

Bright colours

Awesome colors

Return

2.0% Return rate 26% Fixable by listing

Size-Overall16%▇▇▆▆█▇
Compatibility-Overall11%▇█▆▇▅▅
Functionality-Overall10%███▆▅▆

would not turn on

Doesnt work as advertised

Doesn't work

Display Resolution9%▆▆▇▇█▇

Resolution and refresh rates not the finest for a gaming monitor

The product display resolution is not clear

it does not do the advertised resolution

Connectivity-Overall5%▆▅▇▇█▅

FAQ

Common Monitor questions

Answered from the same tracked data.