Is monitor profitable to sell on Amazon United Kingdom?

The niche generates £9.8M/yr across 82 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the monitor niche?

23 brands and 196 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in monitor?

Top complaints mined from reviews: Audio Quality, Quality-Overall, Durability. The return rate is 2.0%.

When does demand for monitor peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the monitor niche?

Listings span £38.04–£307.43; the average listing price is £84.15 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.

monitor

Worth a look

Shows a $9.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£9.8M

£9.8M/yr · 8.2M searches

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great£84.15

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good572.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Bad£38.04–£307.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, monitor is a £9.8M/yr Amazon United Kingdom market (8.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

monitor market data

Units sold / yr: 100K–125K; avg 500–750/product
Revenue / yr: £8.4M–£10.5M; units × avg price
Conversion rate: 1.4%
Avg BSR: #50
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 10.8%
Avg brand age: 39 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

196

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

27%

Top 20: 56%

Open market

31%

AOC18%
MSI16%
PHILIPS14%
KTC8%
KOORUI7%
Samsung7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top monitor search terms

monitor3.1M/yr -11.0%0.9% conv.
gaming monitor1.7M/yr -12.1%0.5% conv.
pc monitor495K/yr -15.0%1.1% conv.
4k monitor416K/yr -13.1%0.1% conv.
27 inch monitor345K/yr -11.9%2.0% conv.
curved monitor321K/yr -19.0%0.2% conv.
computer monitors281K/yr -19.6%1.5% conv.
24 inch monitor212K/yr -20.1%3.2% conv.
monitors188K/yr -9.8%0.7% conv.
computer monitor163K/yr -9.4%1.7% conv.

All search terms

Top monitor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AOC 24B3HA2 24 inch FHD Monitor 120Hz IPS Panel 4ms GtG Speakers (1920x1080 HDMI 1x 1.4 ) Black

AOC£49.484.4★477 rev

PHILIPS 24E1N1100A 23.8 inch FHD Monitor 120Hz IPS Panel 1ms MPRT Speakers (1920x1080 HDMI 1x 1.4) Black

PHILIPS£53.964.5★1,737 rev

MSI PRO MP223 E2 21.45-Inch Full HD Office Monitor - 1920 x 1080 Resolution 100Hz Eye-Friendly Screen Tilt-Adjustable - HDMI 1.4b DisplayPort 1.2a

MSI£41.584.5★364 rev

PHILIPS 27E1N1100A 27 inch FHD Monitor 120Hz IPS Panel 4ms GtG Adaptive Sync Speakers (1920x1080 HDMI 1x 1.4) Black

PHILIPS£65.984.4★1,199 rev

AOC 27B3HA2 - 27 Inch FHD Monitor 100Hz IPS 1ms FlickerFree Speakers 3 sided Frameless LowBlue Light (1920 x 1080 250 cd/m2 HDMI 2.0 / DP 1.4)

AOC£59.604.5★331 rev

Newest

by launch date

MSI PRO MP251 E14L 24.5-Inch FHD 1920x1080 Computer Monitor IPS 144Hz 1ms Adaptive-Sync Eye Care HDMI 1.4b Frame-Less Tilt Adjustable Vesa Mount Black

MSI£48.0127 rev

5mo ago

Dell 24 Gaming Monitor - SE2426HG Full HD (1920x1080) 240Hz Fast IPS 0.5ms AMD FreeSync Premium 99% sRGB HDR10 VESA (100x100mm) DisplayPort 2 HDMI 3 Year Warranty Black

Dell£72.67265 rev

6mo ago

Amazon Basics 27-inch Computer Monitor 120 Hz FHD 1080P HDMI DP VGA VESA Compatible for Office Home Black

Amazon Basics£77.5274 rev

7mo ago

KTC Gaming Monitor FHD@144Hz 120Hz Monitor with IPS Panel Hardware Anti-Blue Light 95% DCI-P3 99% sRGB E2 300 cd/ 5ms MPRT 1500:1 Flicker Free and Adaptive Sync for Working and Gaming

KTC£50.023,134 rev

8mo ago

Samsung LS24F330EAUXXU 24 Full HD 100Hz Monitor - 1920x1080p VGA HDMI Eye Saver Mode Game Mode

Samsung£50.7996 rev

10mo ago

What buyers say about monitor

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Great value”

Display Resolution16%

“Screen is perfect”

Quality-Overall14%

“the build quality is excellent”

Assembly/Installation6%

“Easy to set up”

Color4%

“colors are vibrant”

Advertised Vs Actual Product3%

“As advertised”

Display Brightness3%

“Amazing monitor the brightness”

Display Colors3%

“colours are great”

Size-Overall2%

“Decent size”

Portability2%

“Portable screen”

What buyers complain about

Audio Quality7%

“NO AUDIO”

Quality-Overall7%

“the quality is very low”

Durability6%

“Broke really easily and quickly”

Speaker6%

“Speaker dont work”

Advertised Vs Actual Product5%

“misleading product”

Display Resolution4%

“Resolution and refresh rates not the finest for a gaming monitor”

Functionality-Overall3%

“would not turn on”

Touch/Button Controls3%

“I had read that the buttons on the monitor were a bit slow”

Value For Money3%

“Don't buy, it might be cheap”

Display Brightness2%

“then wouldn't actually display anything”

Top return reasons

Size-Overall16%

Compatibility-Overall11%

Functionality-Overall10%

Display Resolution9%

Connectivity-Overall5%

Quality-Overall5%

Defective Material/Parts5%

Touch Screen4%

Speaker4%