Monitor
MaybeShoppers spend $9.8M a year here. But demand is soft, at -13.6% this quarter, so Monitor is a Maybe.
- Flapen Score
- 62 / 100Top 2% of 1,028 Computers & Accessories niches · +20 vs the category median of 4262
- Market size
- £9.8M/yr8.2M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 27%top-5 click share · 23 brands · 196 sellers
Flapen Score
Monitor against its category
The dotted line is the Computers & Accessories average. Past it, Monitor is stronger. Inside it, weaker.
Market
The Monitor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Monitor 8.2M times last year and spent an estimated £9.8M. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9.8M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £9.8Ma year
- Peak month
- November2.3× the quietest month
- Top search term
- monitor3.1M searches a year
02 · Price
A sale here is worth £84.15.
Listings sell for £84.15 on average, from £38.04 to £307.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £84.15 that is £42K to £63K a year per listing.
- Average price
- £84.15inside the $15 to $100 sweet spot
- Price range
- £38.04–£307.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £42K–£63K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #50 within Monitors. It carries 572 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 10.8%
- Average rank
- #50in Monitors
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 572per listing
- Listings tracked
- 82
04 · Newcomers
Amazon counts 13 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Monitor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AOC 24B3HA2 24 inch FHD Monitor 120Hz IPS Panel 4ms GtG Speakers (1920x1080 HDMI 1x 1.4 ) Black
- Price
- £49.48
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 2y ago

PHILIPS 24E1N1100A 23.8 inch FHD Monitor 120Hz IPS Panel 1ms MPRT Speakers (1920x1080 HDMI 1x 1.4) Black
- Price
- £53.96
- Rating
- 4.5/5
- Reviews
- 1,737
- Age
- 2y ago

MSI PRO MP223 E2 21.45-Inch Full HD Office Monitor - 1920 x 1080 Resolution 100Hz Eye-Friendly Screen Tilt-Adjustable - HDMI 1.4b DisplayPort 1.2a
- Price
- £41.58
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago

PHILIPS 27E1N1100A 27 inch FHD Monitor 120Hz IPS Panel 4ms GtG Adaptive Sync Speakers (1920x1080 HDMI 1x 1.4) Black
- Price
- £65.98
- Rating
- 4.4/5
- Reviews
- 1,199
- Age
- 2y ago

AOC 27B3HA2 - 27 Inch FHD Monitor 100Hz IPS 1ms FlickerFree Speakers 3 sided Frameless LowBlue Light (1920 x 1080 250 cd/m2 HDMI 2.0 / DP 1.4)
- Price
- £59.60
- Rating
- 4.5/5
- Reviews
- 331
- Age
- 2y ago
Trending
90-day click momentum
MSI PRO MP251 E14L 24.5-Inch FHD 1920x1080 Computer Monitor IPS 144Hz 1ms Adaptive-Sync Eye Care HDMI 1.4b Frame-Less Tilt Adjustable Vesa Mount Black
- Price
- £48.01
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

MSI MAG 245F X24 24-Inch Gaming Monitor 1920x1080 FHD Rapid IPS 240Hz 0.5ms HDR ready AMD FreeSync Premium Eye care AI vision HDMI 2.0b DP 1.2a Frame-less Vesa Mount Black
- Price
- £76.26
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 11mo ago

Samsung LS24D310EAUXXU 24 FullHD Monitor - 1920x1080p VGA HDMI Eye Saver Mode
- Price
- £52.30
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 1y ago

Dell 24 Gaming Monitor - SE2426HG Full HD (1920x1080) 240Hz Fast IPS 0.5ms AMD FreeSync Premium 99% sRGB HDR10 VESA (100x100mm) DisplayPort 2 HDMI 3 Year Warranty Black
- Price
- £72.67
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 6mo ago

KTC Gaming Monitor FHD@144Hz 120Hz Monitor with IPS Panel Hardware Anti-Blue Light 95% DCI-P3 99% sRGB E2 300 cd/ 5ms MPRT 1500:1 Flicker Free and Adaptive Sync for Working and Gaming
- Price
- £50.02
- Rating
- 4.3/5
- Reviews
- 3,134
- Age
- 8mo ago
Newest
by launch date
MSI PRO MP251 E14L 24.5-Inch FHD 1920x1080 Computer Monitor IPS 144Hz 1ms Adaptive-Sync Eye Care HDMI 1.4b Frame-Less Tilt Adjustable Vesa Mount Black
- Price
- £48.01
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

Dell 24 Gaming Monitor - SE2426HG Full HD (1920x1080) 240Hz Fast IPS 0.5ms AMD FreeSync Premium 99% sRGB HDR10 VESA (100x100mm) DisplayPort 2 HDMI 3 Year Warranty Black
- Price
- £72.67
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 6mo ago

Amazon Basics 27-inch Computer Monitor 120 Hz FHD 1080P HDMI DP VGA VESA Compatible for Office Home Black
- Price
- £77.52
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 7mo ago

KTC Gaming Monitor FHD@144Hz 120Hz Monitor with IPS Panel Hardware Anti-Blue Light 95% DCI-P3 99% sRGB E2 300 cd/ 5ms MPRT 1500:1 Flicker Free and Adaptive Sync for Working and Gaming
- Price
- £50.02
- Rating
- 4.3/5
- Reviews
- 3,134
- Age
- 8mo ago

Samsung LS24F330EAUXXU 24 Full HD 100Hz Monitor - 1920x1080p VGA HDMI Eye Saver Mode Game Mode
- Price
- £50.79
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
196
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
27%
Top 20: 56%
Open market
31%
- AOC18%
- MSI16%
- PHILIPS14%
- KTC8%
- KOORUI7%
- Samsung7%
Demand
Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Monitor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monitor3.1M/yr
- gaming monitor1.7M/yr
- pc monitor495K/yr
- 4k monitor416K/yr
- 27 inch monitor345K/yr
- curved monitor321K/yr
- computer monitors281K/yr
- 24 inch monitor212K/yr
- monitors188K/yr
- computer monitor163K/yr
Reviews and returns
What reviews say buyers love and hate about Monitor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NO AUDIO
There is no sound
No audio ports
the quality is very low
poor quality control
Bad quality
Broke really easily and quickly
didn't last
Not at all durable
Speaker dont work
no speaker
No built in speaker
misleading product
Not as advertised
False advertising
Love
Great value
affordable price
Great Deal
Screen is perfect
Excellent resolution
the display is clear
the build quality is excellent
Amazing quality
The build quality is solid
Easy to set up
Easy to install
Easy to assemble
colors are vibrant
Bright colours
Awesome colors
Return
2.0% Return rate 26% Fixable by listing
would not turn on
Doesnt work as advertised
Doesn't work
Resolution and refresh rates not the finest for a gaming monitor
The product display resolution is not clear
it does not do the advertised resolution
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monitor questions
Answered from the same tracked data.









