Is 24 inch smart tv profitable to sell on Amazon United Kingdom?

The niche generates £953K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the 24 inch smart tv niche?

15 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in 24 inch smart tv?

Top complaints mined from reviews: Audio Quality, Quality-Overall, Functionality-Overall. The return rate is 2.3%.

When does demand for 24 inch smart tv peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the 24 inch smart tv niche?

Listings span £53.96–£157.39; the average listing price is £97.63 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.

24 inch smart tv

Worth a look

Shows a thin review moat (274 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great273.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great57%

top-5 brand share — no brand owns this niche

Market size

Great£953K

£953K/yr · 614K searches

Avg price

Great£97.63

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£53.96–£157.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, 24 inch smart tv is a £953K/yr Amazon United Kingdom market (614K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

24 inch smart tv market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £781K–£976K; units × avg price
Conversion rate: 1.6%
Avg BSR: #258
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 35.4%
Avg brand age: 40 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

35%

HYE22%
Westinghouse10%
PHILIPS9%
LG8%
Sharp8%
Cello8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top 24 inch smart tv search terms

24 inch smart tv198K/yr -18.6%1.4% conv.
24 inch tv74K/yr -12.3%1.2% conv.
28 inch smart tv56K/yr -9.9%0.4% conv.
27 inch smart tv45K/yr -37.0%0.6% conv.
smart tv 24 inch38K/yr -16.1%1.5% conv.
24inch smart tv25K/yr -12.3%1.3% conv.
28 inch tv24K/yr -7.1%0.4% conv.
24 tv19K/yr -5.0%1.0% conv.
tv 24 inch smart tv20K/yr -13.2%1.5% conv.
26 inch tv17K/yr -8.5%0.8% conv.

All search terms

Top 24 inch smart tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008

HYE£86.834.0★358 rev

Westinghouse 24 Inch Smart TV Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E

Westinghouse£99.874.5★141 rev

Sharp 24-inch HD Ready Smart TV 24HE2345K

Sharp£102.514.1★37 rev

PHILIPS 24PHS6000 2K HD LED Smart TV - 24 Inch Display with Pixel Plus Titan OS Platform and Dolby Digital Sound Works with Alexa and Google Voice Assistant

PHILIPS£112.684.0★68 rev

Veltech 24 Inch HD Ready LED TV - Energy Efficient Non-Smart TV Freeview HD HDMI USB Media Player Dolby Digital Audio Wall Mountable Small Television for Kitchen Bedroom or LoungeEnergy Class E

VELTECH£81.714.4★159 rev

Newest

by launch date

Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen

Antteq£82.385 rev

2mo ago

Antteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen

Antteq£106.4113 rev

2mo ago

Cello C2426TZH 24-inch Tizen OS Smart Led TV 240V By Samsung Bluetooth Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom & Small Spaces

Cello£130.2765 rev

6mo ago

Sharp 24HE2245K 24-Inch HD Ready LED TV 720p Resolution TiVo OS Smart TV Wi-Fi 3 HDMI 2 USB HDR10 Built-in Freely

Sharp£112.0011 rev

8mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay

XIAOMI£94.80355 rev

10mo ago

What buyers say about 24 inch smart tv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value for money”

Assembly/Installation13%

“Easy assembly very pleased with my purchase”

Image/Picture Clarity10%

“Excellent picture”

Quality-Overall9%

“Good quality and very easy to set up with lots of features”

Audio Quality7%

“sound is adequate”

Display Resolution5%

“very clear picture”

Size-Overall4%

“Decent size”

Software/Application3%

“Perfect for streaming”

Advertised Vs Actual Product3%

“Just what I wanted”

Ease Of Use3%

“easy to use”

What buyers complain about

Audio Quality16%

“Poor sound quality”

Quality-Overall7%

“also low in quality”

Functionality-Overall7%

“when I brought this tv it didn't turn on”

Connectivity-Overall7%

“Does not have Bluetooth”

Advertised Vs Actual Product5%

“Wrong description”

Assembly/Installation5%

“Set-up was also not straightforward”

Durability5%

“Broke within a few weeks of having”

Size-Overall4%

“Too small”

Software/Application3%

“Lack of channels/apps”

Display Resolution3%

“not full HD 1080 pixels”

Top return reasons

Size-Overall27%

Functionality-Overall10%

Connectivity-Overall9%

Compatibility-Overall8%