Laptop

Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32.3M a year.

Searches, last 12 months

14.8M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

0.6%

Market size, estimated

£32.3Ma year

Peak month

November2.3× the quietest month

Top search term

laptop7.5M searches a year

Listings sell for £389.06 on average, from £72.49 to £1397.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £389.06 that is £292K to £389K a year per listing.

Average price

£389.06above the $15 to $100 sweet spot

Price range

£72.49–£1397.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

£292K–£389K

Returns

2.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #148 within Laptops. It carries 87 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

93%

Out of stock, average day

20.4%

Average rank

#148in Laptops

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

87per listing

Listings tracked

80

41 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

41

Successful launches

36Amazon's first-year sales bar

Average brand age

38 months