Is laptop profitable to sell on Amazon United Kingdom?

The niche generates £32.3M/yr across 80 tracked products. 36 of 41 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the laptop niche?

16 brands and 495 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in laptop?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 2.6%.

When does demand for laptop peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the laptop niche?

Listings span £72.49–£1397.11; the average listing price is £389.06 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

laptop

Worth a look

Shows a $32.3M/yr market, but prices mostly outside the sweet spot ($72.49–$1397.11) keeps it on the watch list.

Market size

Incredible£32.3M

£32.3M/yr · 14.8M searches

Review moat

Incredible87.01

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£389.06

avg listing price — sweet spot $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad£72.49–£1397.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, laptop is a £32.3M/yr Amazon United Kingdom market (14.8M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

laptop market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: £31.1M–£38.9M; units × avg price
Conversion rate: 0.6%
Avg BSR: #148
Page quality: 0%
Prime: 93%
Sponsored: 90%
Out of stock: 20.4%
Avg brand age: 38 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

495

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 60%

Open market

10%

ASUS26%
HP26%
Lenovo13%
Dell12%
Acer8%
Tivique5%
Open — no brand owns it (10 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top laptop search terms

laptop7.5M/yr -11.3%0.4% conv.
gaming laptop2.3M/yr -10.4%0.1% conv.
laptops850K/yr -11.7%0.3% conv.
chromebook744K/yr -13.7%0.7% conv.
hp laptop548K/yr -19.5%0.7% conv.
dell laptop385K/yr -16.4%0.5% conv.
lenovo laptops336K/yr -18.3%0.5% conv.
refurbished laptops259K/yr -18.3%0.4% conv.
asus laptop249K/yr -15.7%0.5% conv.
windows laptop169K/yr -14.8%0.5% conv.

All search terms

Top laptop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP£232.234.6★80 rev

ASUS£115.204.6★158 rev

Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)

Dell£178.634.0★494 rev

Lenovo£278.574.5★224 rev

ASUS£149.484.6★158 rev

Newest

by launch date

Dell 15 Laptop DC15250 15.6 FHD 120Hz Anti-Glare Intel Core i5-1334U 16GB RAM 512GB SSD Intel UHD Graphics Windows 11 Home QWERTY UK Carbon Black (Power Adapter Sold Separately)

Dell£334.4410 rev

ASUS£149.48158 rev

ASUS£557.0512 rev

HP£147.4013 rev

HP£120.517 rev

What buyers say about laptop

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Money well spent”

Quality-Overall12%

“Excellent product”

Assembly/Installation6%

“Easy to set up”

Ease Of Use5%

“Very easy to use”

Battery Life5%

“Battery life is long”

Display Resolution4%

“Display is good”

Advertised Vs Actual Product4%

“works as expected”

Weight Light4%

“lightweight with a good sized screen yet compact”

Computation Performance3%

“Performance is good”

Software/Application2%

“great web software”

What buyers complain about

Functionality-Overall9%

“Doesn't work properly”

Quality-Overall8%

“it really is cheap - bad quality”

Durability8%

“Terrible - fell apart”

Software/Application7%

“too much garbage software”

Computation Performance5%

“Incredibly slow”

Charging5%

“Does not charge anymore”

Connectivity-Overall4%

“Wi-Fi did not work correctly out of the box”

Heating3%

“overheated countless times since”

Value For Money2%

“Disappointing and expensive”

Noise Level2%

“the fan was noisy”

Top return reasons

Functionality-Overall19%

Compatibility-Overall9%

Software/Application8%

Computation Performance6%

Charging6%

Constant Reboot Or Restart5%

Defective Material/Parts5%