Is microphone profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 80 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Launch it (66/100).

How competitive is the microphone niche?

51 brands and 190 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in microphone?

Top complaints mined from reviews: Microphone, Audio Quality, Functionality-Overall. The return rate is 2.9%.

When does demand for microphone peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the microphone niche?

Listings span £7.41–£179.99; the average listing price is £29.54 (sweet spot $15–$100). The average incumbent carries 3,036 reviews — the moat a new listing must climb.

microphone

Launch it

A $2.0M/yr market growing +7.1% this quarter with returns at 2.9% — clears our launch bar.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Market size

Great£2.0M

£2.0M/yr · 3.3M searches

Avg price

Incredible£29.54

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Okay£7.41–£179.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,036.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, microphone is a £2.0M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Dec. Verdict: Launch it — 66/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

microphone market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: £1.8M–£2.4M; units × avg price
Conversion rate: 2.0%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.2%
Avg brand age: 41 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

190

Top-5 brand share

33%

Top 20: 77%

Top-5 click share

24%

Top 20: 56%

Open market

61%

DJI8%
XIXIXIAXIA7%
TONOR7%
HMKCH6%
MAILANGSHI6%
FIFINE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top microphone search terms

mic667K/yr +108.2%0.4% conv.
microphone1.1M/yr -9.0%1.7% conv.
wireless microphones179K/yr -2.4%2.1% conv.
gaming mic140K/yr -13.4%1.0% conv.
usb microphone121K/yr -24.2%1.6% conv.
bluetooth microphone110K/yr -10.9%3.0% conv.
microphone wireless142K/yr -12.3%2.3% conv.
gaming microphone120K/yr -23.2%1.3% conv.
wireless microphone104K/yr -9.0%2.1% conv.
pc microphone107K/yr -24.3%2.1% conv.

All search terms

Top microphone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HMKCH Wireless Lavalier Microphone for iPhone - iPad Android Phone Computer Mini Lapel Mic with Noise Reduction and crystal sound for Video Recording Vlogging TikTok YouTube

HMKCH£19.364.4★2,675 rev

USB Microphone for PC Gaming: Condenser Microphone RGB with Stand Mic - Recording Mic for Computer & Laptop with Quick Mute - Desk Podcast Mic for Podcast & Singing & Streaming & Youtube Black

GUEVWES£17.984.1★1,073 rev

Microphone Wireless Microphone with One-to-One Chip Connection 40H Duration 200 FT Distance Receiving Rechargeable Receiver Wireless Microphones for Singing Video Recording Home Party (Black)

MAILANGSHI£19.694.4★334 rev

FIFINE XLR/USB Gaming Microphone Studio Dynamic Streaming Mic Computer Desktop Stand Microphone for Podcast VoiceOver Recording with RGB Mute Monitoring Headphone Jack Gain Knob Black-AM8

FIFINE£41.464.6★829 rev

Wireless Lavalier Microphone for iPhone Android iPad Lavalier Microphone for Video Recording -Noise Reduction Lapel Mic for Recording Clip on Mic Pro for Video Recording Tiktok Vlog Youtube

XIXIXIAXIA£10.864.4★1,173 rev

Newest

by launch date

YRF Wireless Lavalier Microphone for iPhone - iPad Android Phone Mini Lapel Mic with Noise Reduction and Crystal Sound for Video Recording Vlogging TikTok YouTube

YRF£18.78404 rev

6mo ago

UGREEN USB Gaming Microphone 96kHz/24bit DSP Noise-Reduction Real-Time Monitoring & Gain Knob Plug & Play USB Mic for Streaming Podcast VoiceOver Recording PC Gaming PS5

UGREEN£20.23418 rev

8mo ago

Ortizan USB XLR Dynamic Microphone with Boom Arm

Ortizan£30.9284 rev

9mo ago

Ortizan USB Gaming Microphone PC with Arm Stand Mute and Monitoring

Ortizan£22.13158 rev

9mo ago

DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production

DJI£44.391,622 rev

9mo ago

What buyers say about microphone

What buyers praise and complain about, mined from review topics.

What buyers love

Microphone20%

“Amazing Microphone”

Quality-Overall16%

“it is of excellent build quality”

Audio Quality15%

“Clear sound”

Value For Money10%

“Amazing value”

Ease Of Use5%

“Very easy to set up”

Assembly/Installation4%

“Easy to assemble”

Connectivity-Overall2%

“good connectivity”

Advertised Vs Actual Product2%

“Does what it says”

Noise Cancellation2%

“Noise cancelling works well”

Battery Life2%

“Very long battery life”

What buyers complain about

Microphone16%

“the microphone does not work”

Audio Quality10%

“Sound cuts out”

Functionality-Overall8%

“Does not work well”

Quality-Overall7%

“Below average quality”

Durability6%

“Broke after a month”

Compatibility-Overall3%

“make it more clear its not compatible”

Connectivity-Overall3%

“flimsy connection”

Noise Level3%

“bad clicking sounds”

Recording Feature2%

“which made recording frustrating”

Charging2%

“They won't charge”

Top return reasons

Compatibility-Overall17%

Microphone17%

Audio Quality12%

Functionality-Overall11%

Connectivity-Overall10%

Quality-Overall6%

Defective Material/Parts4%

Speaker3%

Charging3%

Size-Overall2%

Common questions

Is microphone profitable to sell on Amazon United Kingdom?: The niche generates £2.0M/yr across 80 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Launch it (66/100).
How competitive is the microphone niche?: 51 brands and 190 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in microphone?: Top complaints mined from reviews: Microphone, Audio Quality, Functionality-Overall. The return rate is 2.9%.
When does demand for microphone peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the microphone niche?: Listings span £7.41–£179.99; the average listing price is £29.54 (sweet spot $15–$100). The average incumbent carries 3,036 reviews — the moat a new listing must climb.

microphone

microphone market data

Competition & brand share

Demand & seasonality

Top microphone search terms

Top microphone products on Amazon

Top sellers

Newest

Trending

What buyers say about microphone

What buyers love

What buyers complain about

Top return reasons

Common questions

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