Skip to content

Microphone

Pass

Microphone scores 66 out of 100, a Pass. Shoppers spend $2.0M a year here, search demand grew +7.1% this quarter, and returns run at 2.9% of orders.

Flapen Score
66
66 / 100
Top 1% of 1,028 Computers & Accessories niches · +24 vs the category median of 42
Market size
£2.0M/yr3.3M searches / yr
90-day growth
+7.1%search demand this quarter
Competition
24%top-5 click share · 51 brands · 190 sellers

Flapen Score

Microphone against its category

The dotted line is the Computers & Accessories average. Past it, Microphone is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microphone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microphone 3.3M times last year and spent an estimated £2.0M. The top 5 brands take 33% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
2.0%
Market size, estimated
£2.0Ma year
Peak month
December1.7× the quietest month
Top search term
mic667K searches a year

02 · Price

A sale here is worth £29.54.

Listings sell for £29.54 on average, from £7.41 to £179.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £29.54 that is £22K to £30K a year per listing.

Average price
£29.54inside the $15 to $100 sweet spot
Price range
£7.41–£179.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£22K–£30K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #36 within Audio & Video Accessories. It carries 3,036 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#36in Audio & Video Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,036per listing
Listings tracked
80

04 · Newcomers

Amazon counts 9 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Microphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£40K£80K£120K£160K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

190

Top-5 brand share

33%

Top 20: 77%

Top-5 click share

24%

Top 20: 56%

Open market

61%

  • DJI8%
  • XIXIXIAXIA7%
  • TONOR7%
  • HMKCH6%
  • MAILANGSHI6%
  • FIFINE6%

Demand

Microphone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Microphone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mic667K/yr
  • microphone1.1M/yr
  • wireless microphones179K/yr
  • gaming mic140K/yr
  • usb microphone121K/yr
  • bluetooth microphone110K/yr
  • microphone wireless142K/yr
  • gaming microphone120K/yr
  • wireless microphone104K/yr
  • pc microphone107K/yr

Reviews and returns

What reviews say buyers love and hate about Microphone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Microphone16%−0.03

the microphone does not work

Low quality microphone

Bad microphone

Audio Quality10%+0.48

Sound cuts out

Bad sound

The sounds is horrible

Functionality-Overall8%−0.13

Does not work well

Didn't work

Not functioning

Quality-Overall7%+1.21

Below average quality

the quality is extremely cheap

However, the build quality is poor

Durability6%−0.09

Broke after a month

breaks so easily

Stopped working after one use

Love

Microphone20%−0.03

Amazing Microphone

great sounding mic

Good microphone for the price

Quality-Overall16%+1.21

it is of excellent build quality

The build quality feels great

AMAZING QUALITY

Audio Quality15%+0.48

Clear sound

Amazing quality and sound

Clear sound quality

Value For Money10%+0.79

Amazing value

Money well spent

Amazing value

Ease Of Use5%+0.66

Very easy to set up

comfortable to wear

Easy to Use

Return

2.9% Return rate 3% Fixable by listing

Compatibility-Overall17%███▇█▇

make it more clear its not compatible

when it comes to compatibility this thing doesn't play ball with anything

Didn't work with my laptop said not recognised

Microphone17%██▇▇██

the microphone does not work

Low quality microphone

Bad microphone

Audio Quality12%▇███▆█

Sound cuts out

Bad sound

The sounds is horrible

Functionality-Overall11%█▇▅▇█▆

Does not work well

Didn't work

Not functioning

Connectivity-Overall10%▆▇▆▆█▇

flimsy connection

Keeps disconnecting

Couldnt connect

FAQ

Common Microphone questions

Answered from the same tracked data.