Microphone
PassMicrophone scores 66 out of 100, a Pass. Shoppers spend $2.0M a year here, search demand grew +7.1% this quarter, and returns run at 2.9% of orders.
- Flapen Score
- 66 / 100Top 1% of 1,028 Computers & Accessories niches · +24 vs the category median of 4266
- Market size
- £2.0M/yr3.3M searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 24%top-5 click share · 51 brands · 190 sellers
Flapen Score
Microphone against its category
The dotted line is the Computers & Accessories average. Past it, Microphone is stronger. Inside it, weaker.
Market
The Microphone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microphone 3.3M times last year and spent an estimated £2.0M. The top 5 brands take 33% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £2.0Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- mic667K searches a year
02 · Price
A sale here is worth £29.54.
Listings sell for £29.54 on average, from £7.41 to £179.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £29.54 that is £22K to £30K a year per listing.
- Average price
- £29.54inside the $15 to $100 sweet spot
- Price range
- £7.41–£179.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £22K–£30K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #36 within Audio & Video Accessories. It carries 3,036 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #36in Audio & Video Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,036per listing
- Listings tracked
- 80
04 · Newcomers
Amazon counts 9 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Microphone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HMKCH Wireless Lavalier Microphone for iPhone - iPad Android Phone Computer Mini Lapel Mic with Noise Reduction and crystal sound for Video Recording Vlogging TikTok YouTube
- Price
- £19.36
- Rating
- 4.4/5
- Reviews
- 2,675
- Age
- 2y ago

USB Microphone for PC Gaming: Condenser Microphone RGB with Stand Mic - Recording Mic for Computer & Laptop with Quick Mute - Desk Podcast Mic for Podcast & Singing & Streaming & Youtube Black
- Price
- £17.98
- Rating
- 4.1/5
- Reviews
- 1,073
- Age
- 1y ago

Microphone Wireless Microphone with One-to-One Chip Connection 40H Duration 200 FT Distance Receiving Rechargeable Receiver Wireless Microphones for Singing Video Recording Home Party (Black)
- Price
- £19.69
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 1y ago

FIFINE XLR/USB Gaming Microphone Studio Dynamic Streaming Mic Computer Desktop Stand Microphone for Podcast VoiceOver Recording with RGB Mute Monitoring Headphone Jack Gain Knob Black-AM8
- Price
- £41.46
- Rating
- 4.6/5
- Reviews
- 829
- Age
- 3y ago

Wireless Lavalier Microphone for iPhone Android iPad Lavalier Microphone for Video Recording -Noise Reduction Lapel Mic for Recording Clip on Mic Pro for Video Recording Tiktok Vlog Youtube
- Price
- £10.86
- Rating
- 4.4/5
- Reviews
- 1,173
- Age
- 1y ago
Trending
90-day click momentum
YRF Wireless Lavalier Microphone for iPhone - iPad Android Phone Mini Lapel Mic with Noise Reduction and Crystal Sound for Video Recording Vlogging TikTok YouTube
- Price
- £18.78
- Rating
- 4.3/5
- Reviews
- 404
- Age
- 6mo ago

Ortizan USB XLR Dynamic Microphone with Boom Arm
- Price
- £30.92
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 9mo ago

Wireless Lavalier Microphone for iPhone - iPad Android Phone Computer Mini Microphone for Live Streaming Video Recording Outdoor or Indoor Interviews YouTube TikTok Vlog (Black)
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

UGREEN USB Gaming Microphone 96kHz/24bit DSP Noise-Reduction Real-Time Monitoring & Gain Knob Plug & Play USB Mic for Streaming Podcast VoiceOver Recording PC Gaming PS5
- Price
- £20.23
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 8mo ago

DJI Mic Mini (2 TX + 1 RX + Charging Case) Wireless Lavalier Microphone Detail-Rich Audio 48h Use Noise Cancelling Automatic Limiting Bluetooth Microphone for Camera/iPhone/Android Vlog
- Price
- £61.24
- Rating
- 4.7/5
- Reviews
- 9,815
- Age
- 1y ago
Newest
by launch date
YRF Wireless Lavalier Microphone for iPhone - iPad Android Phone Mini Lapel Mic with Noise Reduction and Crystal Sound for Video Recording Vlogging TikTok YouTube
- Price
- £18.78
- Rating
- 4.3/5
- Reviews
- 404
- Age
- 6mo ago

UGREEN USB Gaming Microphone 96kHz/24bit DSP Noise-Reduction Real-Time Monitoring & Gain Knob Plug & Play USB Mic for Streaming Podcast VoiceOver Recording PC Gaming PS5
- Price
- £20.23
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 8mo ago

Ortizan USB XLR Dynamic Microphone with Boom Arm
- Price
- £30.92
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 9mo ago

Ortizan USB Gaming Microphone PC with Arm Stand Mute and Monitoring
- Price
- £22.13
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 9mo ago

DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production
- Price
- £44.39
- Rating
- 4.6/5
- Reviews
- 1,622
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
51 falling
Sellers
190
Top-5 brand share
33%
Top 20: 77%
Top-5 click share
24%
Top 20: 56%
Open market
61%
- DJI8%
- XIXIXIAXIA7%
- TONOR7%
- HMKCH6%
- MAILANGSHI6%
- FIFINE6%
Demand
Microphone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Microphone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mic667K/yr
- microphone1.1M/yr
- wireless microphones179K/yr
- gaming mic140K/yr
- usb microphone121K/yr
- bluetooth microphone110K/yr
- microphone wireless142K/yr
- gaming microphone120K/yr
- wireless microphone104K/yr
- pc microphone107K/yr
Reviews and returns
What reviews say buyers love and hate about Microphone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the microphone does not work
Low quality microphone
Bad microphone
Sound cuts out
Bad sound
The sounds is horrible
Does not work well
Didn't work
Not functioning
Below average quality
the quality is extremely cheap
However, the build quality is poor
Broke after a month
breaks so easily
Stopped working after one use
Love
Amazing Microphone
great sounding mic
Good microphone for the price
it is of excellent build quality
The build quality feels great
AMAZING QUALITY
Clear sound
Amazing quality and sound
Clear sound quality
Amazing value
Money well spent
Amazing value
Very easy to set up
comfortable to wear
Easy to Use
Return
2.9% Return rate 3% Fixable by listing
make it more clear its not compatible
when it comes to compatibility this thing doesn't play ball with anything
Didn't work with my laptop said not recognised
the microphone does not work
Low quality microphone
Bad microphone
Sound cuts out
Bad sound
The sounds is horrible
Does not work well
Didn't work
Not functioning
flimsy connection
Keeps disconnecting
Couldnt connect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microphone questions
Answered from the same tracked data.









