Wireless Mouse

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10.2M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

8.1%

Market size, estimated

£10.2Ma year

Peak month

November1.6× the quietest month

Top search term

mouse2.1M searches a year

Listings sell for £17.94 on average, from £4.27 to £131.25. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At £17.94 that is £144K to £179K a year per listing.

Average price

£17.94inside the $15 to $100 sweet spot

Price range

£4.27–£131.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

8,000–10,000

Revenue per listing a year

£144K–£179K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #50 within Keyboards, Mice & Input Devices. It carries 10,519 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#50in Keyboards, Mice & Input Devices

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,519per listing

Listings tracked

50

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months