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Laptop Charger

Pass

Laptop Charger scores 65 out of 100, a Pass. Shoppers spend $592K a year here, demand is soft, at -6.7% this quarter, and returns run at 1.7% of orders.

Flapen Score
65
65 / 100
Top 1% of 1,028 Computers & Accessories niches · +23 vs the category median of 42
Market size
£592K/yr424K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
52%top-5 click share · 22 brands · 36 sellers

Flapen Score

Laptop Charger against its category

The dotted line is the Computers & Accessories average. Past it, Laptop Charger is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laptop Charger 424K times last year and spent an estimated £592K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Sep–Oct. Flapen scores it 65 out of 100, a Pass.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £592K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
10.6%
Market size, estimated
£592Ka year
Peak month
October2.3× the quietest month
Top search term
laptop charger142K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £8.70 to £54.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £13.12 that is £13K to £16K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£8.70–£54.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #149 within Laptop Accessories. It carries 771 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#149in Laptop Accessories
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Laptop Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£118K£178K£237K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

36

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

52%

Top 20: 85%

Open market

35%

  • Riabwwox22%
  • Anker14%
  • SCOVEE11%
  • Haiyistar8%
  • FUDCOCWN6%
  • YOBVTBF5%

Demand

Laptop Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Laptop Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop charger142K/yr
  • usb c laptop charger78K/yr
  • laptop charger usb c56K/yr
  • usbc laptop charger37K/yr
  • type c laptop charger21K/yr
  • laptop charger type c16K/yr
  • laptop usb c charger14K/yr
  • usb laptop charger10K/yr
  • usb-c laptop charger10K/yr
  • usb c charger laptop6K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.53

Broke very quickly

Does not last

Broke within a week

Charging21%+2.38

charges really slow

charging problem

Doesn't charge

Quality-Overall6%+0.46

Really cheap quality

Bad quality

Poor quality, lasted less than a week

Functionality-Overall5%−0.06

Stopped working

Didn't work

Doesnt work properly

Heating3%+0.06

over heated

as others have commented it does get rather hot

Gets a little hot

Love

Charging45%+2.38

Charges well

Fast Charging

Great Charger

Quality-Overall12%+0.46

Good Quality

Solid build quality

Solid quality

Advertised Vs Actual Product9%+0.69

Just as shown

As advertised

Just as described

Value For Money7%+0.53

Great value

Fair price

Excellent value for money

Portability3%+0.21

Very compact

Extremely portable

Its easy to carry around

Return

1.7% Return rate 10% Fixable by listing

Charging40%▇█████

charges really slow

charging problem

Doesn't charge

Compatibility-Overall14%▆▇██▇▇

Unfortunately it doesn't work on either of the hp models we own

Doesn't work with laptop

Incompatible with my laptop BUT then Amazon expect me to return it to an Asda store - there is not one near me

Functionality-Overall12%██▇▇▇▆

Stopped working

Didn't work

Doesnt work properly

Size-Overall10%▅▇██▇▄

Does not fit

A bit bigger than it seems

small

Defective Material/Parts5%█▆▅▅▅▅

FAQ

Common Laptop Charger questions

Answered from the same tracked data.