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51

hp 937 ink cartridges

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 60Growth 24Conversion 97Competition 0Returns 99Price range 95Avg price 85Brand share 0Review moat 91Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Price range

Incredible£19.52–£97.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great170.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£73.56

avg listing price — sweet spot $15–$100

Market size

Good£499K

£499K/yr · 43K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hp 937 ink cartridges is a £499K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hp 937 ink cartridges market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
£588K–£736K
units × avg price
Conversion rate
15.9%
Avg BSR
#351
Page quality
0%
Prime
100%
Sponsored
40%
Out of stock
25.0%
Avg brand age
15 months
Avg seller age
178 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • HP68%
  • INFITONER14%
  • inkalfa11%
  • Ink Jungle7%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -2.3% search growth over the last 90 days.
1K750Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Top hp 937 ink cartridges search terms

  • hp 937 ink cartridges multipack10K/yr
  • hp 9377K/yr
  • hp officejet pro 9720e ink cartridges8K/yr
  • hp 937 ink cartridges8K/yr
  • 937 ink cartridges5K/yr
  • hp officejet pro 9730e ink cartridges3K/yr
  • hp9372K/yr
All search terms

Top hp 937 ink cartridges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£100K40%£200K60%£299K80%£399K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 937 ink cartridges

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Value for Money”

Quality-Overall17%

“Build quality seems good so far”

Assembly/Installation12%

“Easy to install”

Color7%

“bright colours”

Compatibility-Overall7%

“They are compatible”

Cartridge/Ink Quality5%

“Cartridges fine”

Advertised Vs Actual Product5%

“Does what it was required to do”

Ease Of Use4%

“easy to use”

Durability3%

“the cartridges are lasting well without any noticeable drop in quality”

Display Colors3%

“Colour output from the cyan, magenta and yellow cartridges looks well balanced with good saturation, especially on charts and simple graphics”

What buyers complain about

Value For Money24%

“not massively cheaper”

Compatibility-Overall22%

“Not compatible with HP printer”

Functionality-Overall9%

“theres a good chance that they may not work sometime in the future”

Advertised Vs Actual Product3%

“description is a bit confusing”

Cartridge Capacity2%

“Volume, quantity of ink or printer speedof using ink is poor”

Durability2%

“My only issue is that they don't last as long as the cartridges I had for my old printer which unfortunately developed a fault”

Assembly/Installation1%

“Installation was the first test - compatible cartridges can sometimes throw up chip recognition errors that require a workaround”

Display Colors1%

“Colours might not be quite as rich as the premium originals”

Quality-Overall1%

“The only downside is consistency”

Top return reasons

Compatibility-Overall50%
Functionality-Overall23%
Advertised Vs Actual Product6%
Ink Refill4%
Size-Overall3%
Defective Material/Parts2%
Instructions/User Manual/Troubleshooting2%
Cartridge/Ink Quality2%
Product Condition1%
Color1%

Common questions

Is hp 937 ink cartridges profitable to sell on Amazon United Kingdom?
The niche generates £499K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the hp 937 ink cartridges niche?
4 brands and 64 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hp 937 ink cartridges?
Top complaints mined from reviews: Value For Money, Compatibility-Overall, Functionality-Overall. The return rate is 0.3%.
When does demand for hp 937 ink cartridges peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the hp 937 ink cartridges niche?
Listings span £19.52–£97.23; the average listing price is £73.56 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.