28 inch smart tv
Worth a lookShows a thin review moat (350 avg reviews), but soft demand (-20.3% this quarter) keeps it on the watch list.
Review moat
Great350.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£105.19avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£335K£335K/yr · 263K searches
Price range
Okay£49.48–£220.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, 28 inch smart tv is a £335K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
28 inch smart tv market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £210K–£263K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #589
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 24.9%
- Avg brand age
- 35 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
103
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
31%
- LG19%
- ZOSHING14%
- HYE11%
- PHILIPS10%
- TeeView9%
- XIAOMI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top 28 inch smart tv search terms
- 28 inch smart tv56K/yr
- 27 inch smart tv45K/yr
- 27 inch tv38K/yr
- 28 inch tv24K/yr
- 26 inch tv17K/yr
- 27 inch tv smart11K/yr
- 26 inch smart tv8K/yr
- 27 tv6K/yr
- 28 inch tv smart6K/yr
- smart tv 28 inch6K/yr
Top 28 inch smart tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZOSHING TV 27 inch Small full view 1080P Television with Freeview HD-Dual power DC-12v and AC in-HDMI/AV Audio USB Media Player Suitable for Bedrooms and Caravans
ZOSHING£95.643.5★140 rev
HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008
HYE£86.834.0★358 rev
LG Electronics TV Monitor 27TQ625S 27 Inch Full HD 1080p IPS Panel Wifi & Bluetooth Connectivity Virtually Borderless webOS Smart TV Apps with Remote Control Black
LG£157.394.4★113 rev
TeeView 25 inch Full HD/FHD 1080P Smart TV Tizen OS TV with Netflix Gaming Hub Dolby Audio Made in the UK
TeeView£87.283.8★155 rev
LG SMART Monitor 27U511SA-W - Full HD 1080p IPS 27 Inch 100Hz 5ms Response Time Built-in Speakers Wifi & Bluetooth Connectivity Virtually Borderless webOS Smart TV Apps Remote Control White
LG£131.303.8★18 rev
Newest
by launch date
Antteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen
Antteq£106.4113 rev
ZOSHING 27 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control
ZOSHING£137.172 rev
Cello CTRAV-27TZ 27 Smart 12V Traveller TV with Tizen OS by Samsung Built-in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made Ideal for Motorhomes HGVs & Boats
Cello£192.4946 rev
Cello Ctrav- 27TZF 27 Tizen OS Smart LED 12V Traveller TV/DVD By Samsung Pitch Perfect Speakers Bluetooth HDMI USB UK Made Small TV for Motorhomes HGVs & Boats
Cello£202.6540 rev
XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
XIAOMI£94.80355 rev
Trending
90-day click momentumAntteq 25 Inch FHD Smart TV 25 Tizen OS Power by Samsung Full HD Television with Netflix Disney+ Gaming Hub Dolby Audio Small TV for Bedroom or Kitchen
Antteq£106.413.8★
ZOSHING 27 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control
ZOSHING£137.173.5★
Cello CTRAV-27TZ 27 Smart 12V Traveller TV with Tizen OS by Samsung Built-in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made Ideal for Motorhomes HGVs & Boats
Cello£192.494.0★
Cello Ctrav- 27TZF 27 Tizen OS Smart LED 12V Traveller TV/DVD By Samsung Pitch Perfect Speakers Bluetooth HDMI USB UK Made Small TV for Motorhomes HGVs & Boats
Cello£202.654.0★
Westinghouse 24 Inch Smart TV Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E
Westinghouse£99.874.5★
What buyers say about 28 inch smart tv
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Easy to install”
“Best quality”
“Clear picture”
“Picture is very clear”
“sound is adequate”
“Decent size”
“software good”
“Everything we wanted”
“Easy to use”
What buyers complain about
“Poor quality sound”
“I would say about 60% of the time it just won't connect”
“Piece of rubbish”
“Didn't work”
“Impossible to set up”
“Broke within a few weeks of having”
“If you find the screen has become very pixelated”
“Not all apps work on this tv especially bbc iPlayer”
“too big more me”
“A bit misleading”
Top return reasons
Common questions
- Is 28 inch smart tv profitable to sell on Amazon United Kingdom?
- The niche generates £335K/yr across 38 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 28 inch smart tv niche?
- 18 brands and 103 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in 28 inch smart tv?
- Top complaints mined from reviews: Audio Quality, Connectivity-Overall, Quality-Overall. The return rate is 2.1%.
- When does demand for 28 inch smart tv peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 28 inch smart tv niche?
- Listings span £49.48–£220.34; the average listing price is £105.19 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.