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28 Inch Smart Tv

Maybe

The average product has only 350 reviews. But demand is soft, at -20.3% this quarter, so 28 Inch Smart Tv is a Maybe.

Flapen Score
53
53 / 100
Top 12% of 1,028 Computers & Accessories niches · +11 vs the category median of 42
Market size
£335K/yr263K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
46%top-5 click share · 18 brands · 103 sellers

Flapen Score

28 Inch Smart Tv against its category

The dotted line is the Computers & Accessories average. Past it, 28 Inch Smart Tv is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 28 Inch Smart Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 28 Inch Smart Tv 263K times last year and spent an estimated £335K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
1.2%
Market size, estimated
£335Ka year
Peak month
November2.0× the quietest month
Top search term
28 inch smart tv56K searches a year

02 · Price

A sale here is worth £105.19.

Listings sell for £105.19 on average, from £49.48 to £220.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £105.19 that is £0 to £11K a year per listing.

Average price
£105.19above the $15 to $100 sweet spot
Price range
£49.48–£220.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #589 within Monitors. It carries 350 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
24.9%
Average rank
#589in Monitors
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
38

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top 28 Inch Smart Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

103

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

31%

  • LG19%
  • ZOSHING14%
  • HYE11%
  • PHILIPS10%
  • TeeView9%
  • XIAOMI6%

Demand

28 Inch Smart Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top 28 Inch Smart Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 28 inch smart tv56K/yr
  • 27 inch smart tv45K/yr
  • 27 inch tv38K/yr
  • 28 inch tv24K/yr
  • 26 inch tv17K/yr
  • 27 inch tv smart11K/yr
  • 26 inch smart tv8K/yr
  • 27 tv6K/yr
  • 28 inch tv smart6K/yr
  • smart tv 28 inch6K/yr

Reviews and returns

What reviews say buyers love and hate about 28 Inch Smart Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality14%−0.05

Poor quality sound

Sound weak

the sound is terrible

Connectivity-Overall7%−0.07

I would say about 60% of the time it just won't connect

Freely is slow to connect when switching on

Wireless connectivity failed

Quality-Overall6%+0.24

Piece of rubbish

also low in quality

Poor quality

Functionality-Overall5%−0.08

Didn't work

Issues

when I brought this tv it didn't turn on

Assembly/Installation5%+0.54

Impossible to set up

Not easy for setting up

Difficult to install

Love

Value For Money26%+2.84

Excellent value for money

Great Deal

Excellent value for money

Assembly/Installation10%+0.54

Easy to install

Easy set up

easy to assemble

Quality-Overall10%+0.24

Best quality

Very happy with the overall quality of this TV

Good quality and very easy to set up with lots of features

Image/Picture Clarity8%+0.45

Clear picture

Excellent picture

Great Picture Quality

Display Resolution7%+0.17

Picture is very clear

Great picture

very clear picture

Return

2.1% Return rate 35% Fixable by listing

Size-Overall25%▆▇█▇▇▇

too big more me

couldn't get that size

Too small

Functionality-Overall10%▆▅█▇▇▇

Didn't work

Issues

when I brought this tv it didn't turn on

Connectivity-Overall10%█▆▆▅▅▆

I would say about 60% of the time it just won't connect

Freely is slow to connect when switching on

Wireless connectivity failed

Compatibility-Overall7%█▆█▆▇▅
Audio Quality6%▇▇▅▆▆█

Poor quality sound

Sound weak

the sound is terrible

FAQ

Common 28 Inch Smart Tv questions

Answered from the same tracked data.