Skip to content

28 Inch Smart Tv

28 Inch Smart Tv shows a thin review moat (350 avg reviews), but soft demand (-20.3% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 53Growth 15Conversion 15Competition 66Returns 72Price range 30Avg price 73Brand share 70Review moat 82Quality gap 80
This niche Category average

Is 28 Inch Smart Tv profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 28 Inch Smart Tv is a £335K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

28 Inch Smart Tv: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.3% over the last 90 days and 1.2% of searches end in a purchase.

£335K

revenue / yr

Units sold / yr3K
Search volume / yr-20.3%263K
Conversion rate1.2%
Avg price£105.19

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers18 · 103
Top-5 product click share46%
Open market37%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement76%
New entrants (1y)11· 10 succeeded
Avg rating4.2★
Avg reviews350

Top 28 Inch Smart Tv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

103

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

31%

  • LG19%
  • ZOSHING14%
  • HYE11%
  • PHILIPS10%
  • TeeView9%
  • XIAOMI6%

28 Inch Smart Tv demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR1.2%Products38Brands18Top 5 Brands63%OOS Rate24.9%Rating4.2★Reviews350Avg BSR#589
13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Top 28 Inch Smart Tv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 28 inch smart tv56K/yr
  • 27 inch smart tv45K/yr
  • 27 inch tv38K/yr
  • 28 inch tv24K/yr
  • 26 inch tv17K/yr
  • 27 inch tv smart11K/yr
  • 26 inch smart tv8K/yr
  • 27 tv6K/yr
  • 28 inch tv smart6K/yr
  • smart tv 28 inch6K/yr

What reviews say buyers love and hate about 28 Inch Smart Tv

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money26%

Excellent value for money

Assembly/Installation10%

Easy to install

Quality-Overall10%

Best quality

Image/Picture Clarity8%

Clear picture

Display Resolution7%

Picture is very clear

What buyers complain about

57% of reviews
Audio Quality14%

Poor quality sound

Connectivity-Overall7%

I would say about 60% of the time it just won't connect

Quality-Overall6%

Piece of rubbish

Functionality-Overall5%

Didn't work

Assembly/Installation5%

Impossible to set up

28 Inch Smart Tv return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Functionality-Overall
10%
3Connectivity-Overall
10%
4Compatibility-Overall
7%
5Audio Quality
6%

Common 28 Inch Smart Tv questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 28 Inch Smart Tv 53/100 on Amazon United Kingdom — Worth a look. The niche generates £335K/yr across 38 tracked products. 10 of 11 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Search demand for 28 Inch Smart Tv on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.0× the quietest.