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Epson 604 Ink Cartridge

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -13.4% this quarter, so Epson 604 Ink Cartridge is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 42
Market size
£876K/yr412K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
46%top-5 click share · 12 brands · 133 sellers

Flapen Score

Epson 604 Ink Cartridge against its category

The dotted line is the Computers & Accessories average. Past it, Epson 604 Ink Cartridge is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epson 604 Ink Cartridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epson 604 Ink Cartridge 412K times last year and spent an estimated £876K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £876K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
9.3%
Market size, estimated
£876Ka year
Peak month
February2.3× the quietest month
Top search term
epson ink cartridges multipack121K searches a year

02 · Price

A sale here is worth £22.92.

Listings sell for £22.92 on average, from £8.82 to £57.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £22.92 that is £34K to £46K a year per listing.

Average price
£22.92inside the $15 to $100 sweet spot
Price range
£8.82–£57.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£34K–£46K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #182 within Printers & Accessories. It carries 3,392 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
1.2%
Average rank
#182in Printers & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,392per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Epson 604 Ink Cartridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£88K£131K£175K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

133

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

8%

  • Epson64%
  • Gureef12%
  • Paeolos6%
  • Inkjello5%
  • CATJOY3%
  • Torvon2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Epson 604 Ink Cartridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Epson 604 Ink Cartridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epson ink cartridges multipack121K/yr
  • epson ink39K/yr
  • epson 604 ink cartridge35K/yr
  • epson printer ink25K/yr
  • epsom printer ink cartridges25K/yr
  • epson xp2200 ink cartridges21K/yr
  • epson ink cartridges27K/yr
  • 604xl ink cartridges21K/yr
  • epson printer ink cartridges14K/yr
  • epson xp 4200 ink cartridges10K/yr

Reviews and returns

What reviews say buyers love and hate about Epson 604 Ink Cartridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall23%−0.16

NOT COMPATIBLE

these cartridges are totally incompatible

Was not compatible with printer

Cartridge Capacity11%−0.06

Unsatisfactory ink cartridge

Personal pet peeve is the capacity of the standard sized cartridges is too small

Low ink

Functionality-Overall11%−0.07

Ink doesnt work

Black inks matter

Did not work

Value For Money9%+2.57

why is it so expensive

Always expensive

could be cheaper

Durability7%−0.02

don't last

Don't last 5 min

Runs out quick

Love

Value For Money33%+2.57

Value for money

Amazing value

Good Price

Quality-Overall12%+0.63

I found this item was consistent in quality

reliable quality

Excellent product

Advertised Vs Actual Product10%+0.56

Item as shown

Worked as they should

As described

Cartridge/Ink Quality8%+0.30

Ink quality is good

The ink is excellent

Great cartridges

Compatibility-Overall7%−0.16

The are compatible

They work on Epson Printere

works with my Printer

Return

0.7% Return rate 15% Fixable by listing

Compatibility-Overall34%█▇▆█▆▇

NOT COMPATIBLE

these cartridges are totally incompatible

Was not compatible with printer

Functionality-Overall17%█▇▇▆▇▆

Ink doesnt work

Black inks matter

Did not work

Ink Refill16%▆▇▇▅█▆
Size-Overall8%▅█▇▅▇█

Don't fit

These are small

The size of cartridges are not same

Cartridge/Ink Quality4%▃▄██▇▅

Poor quality ink

Ink doesnt work

Cheap ink for printer ecotank

FAQ

Common Epson 604 Ink Cartridge questions

Answered from the same tracked data.