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epson 604 ink cartridge

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 18Conversion 84Competition 65Returns 97Price range 85Avg price 95Brand share 25Review moat 31Quality gap 65

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£22.92

avg listing price — sweet spot $15–$100

Price range

Great£8.82–£57.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Market size

Great£876K

£876K/yr · 412K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,392.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, epson 604 ink cartridge is a £876K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 61/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

epson 604 ink cartridge market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
£917K–£1.1M
units × avg price
Conversion rate
9.3%
Avg BSR
#182
Page quality
0%
Prime
93%
Sponsored
83%
Out of stock
1.2%
Avg brand age
44 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

133

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

8%

  • Epson64%
  • Gureef12%
  • Paeolos6%
  • Inkjello5%
  • CATJOY3%
  • Torvon2%
  • Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Top epson 604 ink cartridge search terms

  • epson ink cartridges multipack121K/yr
  • epson ink39K/yr
  • epson 604 ink cartridge35K/yr
  • epson printer ink25K/yr
  • epsom printer ink cartridges25K/yr
  • epson xp2200 ink cartridges21K/yr
  • epson ink cartridges27K/yr
  • 604xl ink cartridges21K/yr
  • epson printer ink cartridges14K/yr
  • epson xp 4200 ink cartridges10K/yr
All search terms

Top epson 604 ink cartridge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£44K10%£88K15%£131K20%£175K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about epson 604 ink cartridge

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Value for money”

Quality-Overall12%

“I found this item was consistent in quality”

Advertised Vs Actual Product10%

“Item as shown”

Cartridge/Ink Quality8%

“Ink quality is good”

Compatibility-Overall7%

“The are compatible”

Print Quality5%

“printing looks good too”

Assembly/Installation5%

“Easy to install”

Color2%

“Colours were very good as well”

Ink Refill2%

“Best one multicolour colour ink”

Size-Overall2%

“Cartridges fit my Epson printer”

What buyers complain about

Compatibility-Overall23%

“NOT COMPATIBLE”

Cartridge Capacity11%

“Unsatisfactory ink cartridge”

Functionality-Overall11%

“Ink doesnt work”

Value For Money9%

“why is it so expensive”

Durability7%

“don't last”

Color6%

“Colours dull”

Quality-Overall4%

“Poor quality”

Cartridge/Ink Quality4%

“Poor quality ink”

Size-Overall3%

“Don't fit”

Dry/Empty Ink2%

“Only one cartridge had ink the rest were empty”

Top return reasons

Compatibility-Overall34%
Functionality-Overall17%
Ink Refill16%
Size-Overall8%
Cartridge/Ink Quality4%
Color3%
Cartridge Capacity3%
Print Quality3%
Advertised Vs Actual Product2%
Dry/Empty Ink2%

Common questions

Is epson 604 ink cartridge profitable to sell on Amazon United Kingdom?
The niche generates £876K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the epson 604 ink cartridge niche?
12 brands and 133 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in epson 604 ink cartridge?
Top complaints mined from reviews: Compatibility-Overall, Cartridge Capacity, Functionality-Overall. The return rate is 0.7%.
When does demand for epson 604 ink cartridge peak?
Demand peaks in Feb; the busiest month runs 2.3× the quietest.
What does it cost to enter the epson 604 ink cartridge niche?
Listings span £8.82–£57.16; the average listing price is £22.92 (sweet spot $15–$100). The average incumbent carries 3,392 reviews — the moat a new listing must climb.