Keyboard
Keyboard shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Keyboard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Keyboard is a £3.6M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Keyboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.6% over the last 90 days and 3.1% of searches end in a purchase.
£3.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 46 products
Top Keyboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rii RK907 USB Wired Keyboard Full Size Office Keyboard Compatible with Mac PC Tablet Windows Android Microsoft UK Layout
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 3,738
- Age
- 8y ago
Logitech K120 Wired Keyboard for Windows - UK QWERTY
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,722
- Age
- 16y ago
Arteck 2.4G Wireless Keyboard Stainless Steel Ultra Slim Full Size Keyboard with Numeric Keypad for Computer/Desktop/PC/Laptop/Surface/Smart TV and Windows 11/10/ 8 Built in Rechargeable Battery
- Price
- £26.33
- Rating
- 4.5/5
- Reviews
- 28,849
- Age
- 8y ago
Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £21.98
- Rating
- 4.5/5
- Reviews
- 1,041
- Age
- 2y ago
Logitech MK270 Wireless Keyboard and Mouse Combo - UK QWERTY
- Price
- £15.99
- Rating
- 4.4/5
- Reviews
- 29,770
- Age
- 16y ago
Trending
90-day click momentum
Barpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)
- Price
- £5.39
- Rating
- 3.5/5
- Reviews
- 44
- Age
- 9mo ago
Logitech K270 Wireless Keyboard for Windows 2.4 GHz Wireless Full-Size Number Pad 8 Multimedia Keys 2-Year Battery Life Compatible with PC Laptop QWERTY UK English Layout - Black
- Price
- £17.41
- Rating
- 4.1/5
- Reviews
- 865
- Age
- 14y ago
UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
Logitech K120 Wired Keyboard for Windows - UK QWERTY
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,722
- Age
- 16y ago
Logitech K400 Plus Wireless Touch TV Keyboard - UK QWERTY
- Price
- £23.42
- Rating
- 4.5/5
- Reviews
- 10,148
- Age
- 11y ago
Newest
by launch dateBarpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)
- Price
- £5.39
- Rating
- 3.5/5
- Reviews
- 44
- Age
- 9mo ago
UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
TECKNET Wired USB Keyboard Full-Size Silent Office Keyboard with Numeric Keypad Spill-Resistant Design QWERTY UK Layout Compatible with PC Laptop Desktop Windows/Mac Black
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 1y ago
Amazon Basics Full size Wired Keyboard Compatible with Laptop PC Tablet USB Plug-and-Play QWERTY UK Layout Matt Black
- Price
- £10.83
- Rating
- 4.5/5
- Reviews
- 259
- Age
- 1y ago
TECKNET 2.4G Wireless Keyboard Rechargeable Bluetooth Keyboard for 4 Multi Devices QWERTY UK Layout Compact Mini keypad Small Silent Keys for Laptop Phone Smart TV Computer Tablet - Silver
- Price
- £14.70
- Rating
- 4.6/5
- Reviews
- 2,407
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
21 flat
Sellers
200
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
35%
Top 20: 80%
Open market
19%
- Logitech36%
- TECKNET15%
- Rii11%
- Arteck8%
- Amazon Basics6%
- UGREEN5%
Keyboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Keyboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- keyboard2.4M/yr
- wireless keyboard955K/yr
- logitech keyboard410K/yr
- bluetooth keyboard409K/yr
- keyboards227K/yr
- wired keyboard124K/yr
- keyboard wireless120K/yr
- usb keyboard78K/yr
- computer keyboard82K/yr
- pc keyboard78K/yr
What reviews say buyers love and hate about Keyboard
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Build quality is outstanding”
“Money well spent”
“good to press the buttons”
“easy to read”
“Easy Connection”
What buyers complain about
64% of reviews“Broke quickly”
“Really poor quality and arrived broken”
“It does not always work properly”
“The keys could be a bit more clicky”
“Disconnects constantly”
Keyboard return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keyboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
