Keyboard
MaybeShoppers spend $3.6M a year here. But demand is soft, at -18.6% this quarter, so Keyboard is a Maybe.
- Flapen Score
- 63 / 100Top 2% of 1,028 Computers & Accessories niches · +21 vs the category median of 4263
- Market size
- £3.6M/yr5.2M searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 35%top-5 click share · 21 brands · 200 sellers
Flapen Score
Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Keyboard is stronger. Inside it, weaker.
Market
The Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keyboard 5.2M times last year and spent an estimated £3.6M. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.
- Searches, last 12 months
- 5.2M
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £3.6Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- keyboard2.4M searches a year
02 · Price
A sale here is worth £22.33.
Listings sell for £22.33 on average, from £5.39 to £74.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £22.33 that is £45K to £56K a year per listing.
- Average price
- £22.33inside the $15 to $100 sweet spot
- Price range
- £5.39–£74.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £45K–£56K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #47 within Keyboards, Mice & Input Devices. It carries 3,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 1.8%
- Average rank
- #47in Keyboards, Mice & Input Devices
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,176per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rii RK907 USB Wired Keyboard Full Size Office Keyboard Compatible with Mac PC Tablet Windows Android Microsoft UK Layout
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 3,738
- Age
- 8y ago
Logitech K120 Wired Keyboard for Windows - UK QWERTY
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,722
- Age
- 16y ago
Arteck 2.4G Wireless Keyboard Stainless Steel Ultra Slim Full Size Keyboard with Numeric Keypad for Computer/Desktop/PC/Laptop/Surface/Smart TV and Windows 11/10/ 8 Built in Rechargeable Battery
- Price
- £26.33
- Rating
- 4.5/5
- Reviews
- 28,849
- Age
- 8y ago
Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £21.98
- Rating
- 4.5/5
- Reviews
- 1,041
- Age
- 2y ago
Logitech MK270 Wireless Keyboard and Mouse Combo - UK QWERTY
- Price
- £15.99
- Rating
- 4.4/5
- Reviews
- 29,770
- Age
- 16y ago
Trending
90-day click momentum
Barpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)
- Price
- £5.39
- Rating
- 3.5/5
- Reviews
- 44
- Age
- 9mo ago
Logitech K270 Wireless Keyboard for Windows 2.4 GHz Wireless Full-Size Number Pad 8 Multimedia Keys 2-Year Battery Life Compatible with PC Laptop QWERTY UK English Layout - Black
- Price
- £17.41
- Rating
- 4.1/5
- Reviews
- 865
- Age
- 14y ago
UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
Logitech K120 Wired Keyboard for Windows - UK QWERTY
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,722
- Age
- 16y ago
Logitech K400 Plus Wireless Touch TV Keyboard - UK QWERTY
- Price
- £23.42
- Rating
- 4.5/5
- Reviews
- 10,148
- Age
- 11y ago
Newest
by launch dateBarpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)
- Price
- £5.39
- Rating
- 3.5/5
- Reviews
- 44
- Age
- 9mo ago
UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
TECKNET Wired USB Keyboard Full-Size Silent Office Keyboard with Numeric Keypad Spill-Resistant Design QWERTY UK Layout Compatible with PC Laptop Desktop Windows/Mac Black
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 1y ago
Amazon Basics Full size Wired Keyboard Compatible with Laptop PC Tablet USB Plug-and-Play QWERTY UK Layout Matt Black
- Price
- £10.83
- Rating
- 4.5/5
- Reviews
- 259
- Age
- 1y ago
TECKNET 2.4G Wireless Keyboard Rechargeable Bluetooth Keyboard for 4 Multi Devices QWERTY UK Layout Compact Mini keypad Small Silent Keys for Laptop Phone Smart TV Computer Tablet - Silver
- Price
- £14.70
- Rating
- 4.6/5
- Reviews
- 2,407
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
21 flat
Sellers
200
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
35%
Top 20: 80%
Open market
19%
- Logitech36%
- TECKNET15%
- Rii11%
- Arteck8%
- Amazon Basics6%
- UGREEN5%
Demand
Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keyboard2.4M/yr
- wireless keyboard955K/yr
- logitech keyboard410K/yr
- bluetooth keyboard409K/yr
- keyboards227K/yr
- wired keyboard124K/yr
- keyboard wireless120K/yr
- usb keyboard78K/yr
- computer keyboard82K/yr
- pc keyboard78K/yr
Reviews and returns
What reviews say buyers love and hate about Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke quickly
Does not last
Broke within a month
Really poor quality and arrived broken
Bad quality
is annoying and looks cheap/poor quality
It does not always work properly
Turns off randomly
Didn't work
The keys could be a bit more clicky
then when you press it nothing happens its very frustrating
The buttons don't feel nice at all
Disconnects constantly
would regularly lose connection at random
Connectivity issues
Love
Build quality is outstanding
Really good build quality
Excellent product
Money well spent
great value
Excellent Value for Money
good to press the buttons
the clicks are satisfying
soft touch
easy to read
Easy to carry around
very easy to use
Easy Connection
Connects easily
Easy to connect
Return
1.9% Return rate 17% Fixable by listing
It does not always work properly
Turns off randomly
Didn't work
Not fit for purpose
it is too long for my needs
way too small
Disconnects constantly
would regularly lose connection at random
Connectivity issues
nowhere on this Amazon page does it claim to be compatible
Not Mac compatible
Not compatible with Samsung galaxy tablet
The keys could be a bit more clicky
then when you press it nothing happens its very frustrating
The buttons don't feel nice at all
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keyboard questions
Answered from the same tracked data.