Is keyboard profitable to sell on Amazon United Kingdom?

The niche generates £3.6M/yr across 46 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the keyboard niche?

21 brands and 200 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in keyboard?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.9%.

When does demand for keyboard peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the keyboard niche?

Listings span £5.39–£74.34; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 3,176 reviews — the moat a new listing must climb.

keyboard

Worth a look

Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£3.6M

£3.6M/yr · 5.2M searches

Avg price

Great£22.33

avg listing price — sweet spot $15–$100

Price range

Great£5.39–£74.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,176.39

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, keyboard is a £3.6M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

keyboard market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: £3.3M–£4.5M; units × avg price
Conversion rate: 3.1%
Avg BSR: #47
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 1.8%
Avg brand age: 42 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

21 flat

Sellers

200

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

35%

Top 20: 80%

Open market

19%

Logitech36%
TECKNET15%
Rii11%
Arteck8%
Amazon Basics6%
UGREEN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top keyboard search terms

keyboard2.4M/yr -12.1%1.6% conv.
wireless keyboard955K/yr -23.1%2.9% conv.
logitech keyboard410K/yr -22.6%1.7% conv.
bluetooth keyboard409K/yr -27.7%1.7% conv.
keyboards227K/yr -17.8%0.5% conv.
wired keyboard124K/yr -20.3%5.3% conv.
keyboard wireless120K/yr -26.7%2.6% conv.
usb keyboard78K/yr -18.9%6.6% conv.
computer keyboard82K/yr -23.8%4.5% conv.
pc keyboard78K/yr -21.3%2.2% conv.

All search terms

Top keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rii RK907 USB Wired Keyboard Full Size Office Keyboard Compatible with Mac PC Tablet Windows Android Microsoft UK Layout

Rii£8.714.4★3,738 rev

Logitech K120 Wired Keyboard for Windows - UK QWERTY

Logitech£9.664.6★2,722 rev

Arteck 2.4G Wireless Keyboard Stainless Steel Ultra Slim Full Size Keyboard with Numeric Keypad for Computer/Desktop/PC/Laptop/Surface/Smart TV and Windows 11/10/ 8 Built in Rechargeable Battery

Arteck£26.334.5★28,849 rev

Logitech Pebble Keys 2 K380s UK QWERTY

Logitech£21.984.5★1,041 rev

Logitech MK270 Wireless Keyboard and Mouse Combo - UK QWERTY

Logitech£15.994.4★29,770 rev

Newest

by launch date

Barpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)

Barpre£5.3944 rev

9mo ago

UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.

UGREEN£17.38122 rev

1y ago

TECKNET Wired USB Keyboard Full-Size Silent Office Keyboard with Numeric Keypad Spill-Resistant Design QWERTY UK Layout Compatible with PC Laptop Desktop Windows/Mac Black

TECKNET£13.97955 rev

1y ago

Amazon Basics Full size Wired Keyboard Compatible with Laptop PC Tablet USB Plug-and-Play QWERTY UK Layout Matt Black

Amazon Basics£10.83259 rev

1y ago

TECKNET 2.4G Wireless Keyboard Rechargeable Bluetooth Keyboard for 4 Multi Devices QWERTY UK Layout Compact Mini keypad Small Silent Keys for Laptop Phone Smart TV Computer Tablet - Silver

TECKNET£14.702,407 rev

2y ago

What buyers say about keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Build quality is outstanding”

Value For Money15%

“Money well spent”

Touch/Button Controls6%

“good to press the buttons”

Ease Of Use6%

“easy to read”

Connectivity-Overall5%

“Easy Connection”

Assembly/Installation4%

“Really pleased with the setup”

Advertised Vs Actual Product4%

“As advertised”

Battery Life4%

“strong battery life”

Strength4%

“Really good build materials”

Design-Overall3%

“Very nice sleek design”

What buyers complain about

Durability19%

“Broke quickly”

Quality-Overall12%

“Really poor quality and arrived broken”

Functionality-Overall8%

“It does not always work properly”

Touch/Button Controls5%

“The keys could be a bit more clicky”

Connectivity-Overall5%

“Disconnects constantly”

Value For Money4%

“A little pricey”

Size-Overall4%

“Not fit for purpose”

Compatibility-Overall3%

“nowhere on this Amazon page does it claim to be compatible”

Noise Level3%

“squeaks really loudly”

Adhesion/Stickiness2%

“Sticky 2 - Malfunction”

Top return reasons

Functionality-Overall21%

Size-Overall14%

Connectivity-Overall14%

Compatibility-Overall13%

Touch/Button Controls5%

Quality-Overall5%

Defective Material/Parts4%

Noise Level3%

Comfort-Overall2%

Adhesion/Stickiness2%

Common questions

Is keyboard profitable to sell on Amazon United Kingdom?: The niche generates £3.6M/yr across 46 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (63/100).
How competitive is the keyboard niche?: 21 brands and 200 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in keyboard?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.9%.
When does demand for keyboard peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the keyboard niche?: Listings span £5.39–£74.34; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 3,176 reviews — the moat a new listing must climb.

keyboard

keyboard market data

Competition & brand share

Demand & seasonality

Top keyboard search terms

Top keyboard products on Amazon

Top sellers

Newest

Trending

What buyers say about keyboard

What buyers love

What buyers complain about

Top return reasons

Common questions

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