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European to Uk Plug Adaptor

Maybe

An estimated 0.4% of orders come back. But prices span $2.75–$17.48, mostly outside the sweet spot, so European to Uk Plug Adaptor is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 1,028 Computers & Accessories niches · +22 vs the category median of 42
Market size
£1.8M/yr1.5M searches / yr
90-day growth
+89.4%search demand this quarter
Competition
64%top-5 click share · 16 brands · 27 sellers

Flapen Score

European to Uk Plug Adaptor against its category

The dotted line is the Computers & Accessories average. Past it, European to Uk Plug Adaptor is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The European to Uk Plug Adaptor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for European to Uk Plug Adaptor 1.5M times last year and spent an estimated £1.8M. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+89.4%
Conversion, latest week
15.7%
Market size, estimated
£1.8Ma year
Peak month
July2.6× the quietest month
Top search term
european to uk plug adaptor386K searches a year

02 · Price

A sale here is worth £7.59.

Listings sell for £7.59 on average, from £2.75 to £17.48. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.59 that is £61K to £76K a year per listing.

Average price
£7.59under the $15 to $100 sweet spot
Price range
£2.75–£17.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£61K–£76K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #32 within Laptop Accessories. It carries 2,440 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#32in Laptop Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,440per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top European to Uk Plug Adaptor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£182K£363K£545K£726K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

28%

  • Omivine26%
  • Double Dragon22%
  • Tusreda10%
  • MOBIBAY6%
  • Jsdoin5%
  • Jmfufnv4%

Demand

European to Uk Plug Adaptor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top European to Uk Plug Adaptor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • european to uk plug adaptor386K/yr
  • uk to european plug adapter317K/yr
  • european plug adapter137K/yr
  • travel plugs uk to eu89K/yr
  • travel adapter uk to europe82K/yr
  • adapter plug uk to europe74K/yr
  • euro plug adapter51K/yr
  • uk to eu plug adapter55K/yr
  • eu plug adapter to uk46K/yr
  • eu travel adapter38K/yr

Reviews and returns

What reviews say buyers love and hate about European to Uk Plug Adaptor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Cheap, poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common European to Uk Plug Adaptor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data