Blue Roll
Blue Roll shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Blue Roll profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Roll is a £1.6M/yr Amazon United Kingdom market (825K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 70/100.
Blue Roll: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.4% over the last 90 days and 17.5% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 30 products
Top Blue Roll products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 8,823
- Age
- 6y ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.90
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2y ago
REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 397
- Age
- 1y ago
UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning
- Price
- £12.66
- Rating
- 4.1/5
- Reviews
- 130
- Age
- 3y ago
AAM Blue Roll 6 Pack for Kitchen Workshop Restaurants | Environment Friendly Paper Towels | Toilet Roll | Hygienic Fast Drying Tissue Paper
- Price
- £8.01
- Rating
- 3.9/5
- Reviews
- 2,147
- Age
- 5y ago
Trending
90-day click momentum
H HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets
- Price
- £5.08
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 2mo ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.90
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2y ago
Blake & White Centrefeed Blue Rolls 6 Pack - Purely Smile 2 Ply Tissue Roll for Wiping Surfaces & Drying Hands - 300 Sheets Strong & Ultra Absorbent Blue Roll | PS1216
- Price
- £9.29
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3y ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 5mo ago
Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll
- Price
- £2.92
- Rating
- 3.9/5
- Reviews
- 106
- Age
- 1y ago
Newest
by launch dateH HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets
- Price
- £5.08
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 2mo ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 5mo ago
AmazonCommercial Multipurpose Paper Towel 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 Pack) 415 Sheets per Roll Sheet Size: 16.5 x 29 cm
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 8,823
- Age
- 8mo ago
Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll
- Price
- £2.92
- Rating
- 3.9/5
- Reviews
- 106
- Age
- 1y ago
REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 397
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
31
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
46%
Top 20: 89%
Open market
35%
- AmazonCommercial15%
- AMD Nexus14%
- REQUISITE NEEDS13%
- BARGAIN FACTORY11%
- UR CHOICE6%
- Sirius6%
Blue Roll demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Blue Roll search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue roll576K/yr
- blue rolls 6 pack80K/yr
- blue paper towel roll36K/yr
- blue rolls22K/yr
- blue paper roll16K/yr
- blue kitchen roll14K/yr
- blue roll 24 pack6K/yr
- 6 pack blue roll9K/yr
- blueroll9K/yr
- blue towel roll7K/yr
What reviews say buyers love and hate about Blue Roll
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good value for money”
“Excellent Product”
“Accurate description”
“Perfect for cleaning the kitchen”
“Surprisingly absorbent”
What buyers complain about
76% of reviews“Bad quality”
“Not as thick as I expected”
“Small squares”
“Not strong”
“Cheap and nasty”
Blue Roll return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Roll questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
