Is blue roll profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (70/100).

How competitive is the blue roll niche?

21 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in blue roll?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.0%.

When does demand for blue roll peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the blue roll niche?

Listings span £2.92–£37.09; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.

blue roll

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great£1.6M

£1.6M/yr · 825K searches

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.92–£37.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,021.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.11

avg listing price — sweet spot $15–$100

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, blue roll is a £1.6M/yr Amazon United Kingdom market (825K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 70/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue roll market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: £1.7M–£2.2M; units × avg price
Conversion rate: 17.5%
Avg BSR: #27
Page quality: 0%
Prime: 30%
Sponsored: 80%
Out of stock: 3.7%
Avg brand age: 64 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

46%

Top 20: 89%

Open market

35%

AmazonCommercial15%
AMD Nexus14%
REQUISITE NEEDS13%
BARGAIN FACTORY11%
UR CHOICE6%
Sirius6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top blue roll search terms

blue roll576K/yr -4.6%16.4% conv.
blue rolls 6 pack80K/yr -15.4%16.2% conv.
blue paper towel roll36K/yr -31.8%11.3% conv.
blue rolls22K/yr -27.5%14.3% conv.
blue paper roll16K/yr +6.1%10.6% conv.
blue kitchen roll14K/yr -8.9%9.9% conv.
blue roll 24 pack6K/yr +16.0%11.3% conv.
6 pack blue roll9K/yr -16.7%14.6% conv.
blueroll9K/yr +9.3%15.4% conv.
blue towel roll7K/yr -41.1%12.2% conv.

All search terms

Top blue roll products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm

AmazonCommercial£16.144.5★8,823 rev

AMD Nexus£5.904.0★122 rev

REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)

REQUISITE NEEDS£7.234.1★397 rev

UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning

UR CHOICE£12.664.1★130 rev

AAM Blue Roll 6 Pack for Kitchen Workshop Restaurants | Environment Friendly Paper Towels | Toilet Roll | Hygienic Fast Drying Tissue Paper

Ayn Al Madina£8.013.9★2,147 rev

Newest

by launch date

H HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets

H Haya Home£5.0837 rev

2mo ago

Efforias£5.7947 rev

5mo ago

AmazonCommercial Multipurpose Paper Towel 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 Pack) 415 Sheets per Roll Sheet Size: 16.5 x 29 cm

AmazonCommercial£13.378,823 rev

8mo ago

Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll

Arctic Hayes£2.92106 rev

1y ago

REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)

REQUISITE NEEDS£7.23397 rev

1y ago

What buyers say about blue roll

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good value for money”

Quality-Overall22%

“Excellent Product”

Advertised Vs Actual Product7%

“Accurate description”

Ease Of Cleaning6%

“Perfect for cleaning the kitchen”

Absorbency5%

“Surprisingly absorbent”

Ease Of Use3%

“Handy”

Size-Overall2%

“Good Size”

Strength2%

“Big strong rolls highly recommend”

Color2%

“Best blue roll ever”

Durability1%

“Durable enough”

What buyers complain about

Quality-Overall25%

“Bad quality”

Thickness16%

“Not as thick as I expected”

Size-Overall12%

“Small squares”

Strength5%

“Not strong”

Value For Money5%

“Cheap and nasty”

Advertised Vs Actual Product4%

“Not as pictured”

Color3%

“Not like true blue roll more blue coloured kitchen roll”

Durability3%

“Not durable enough”

Ease Of Cleaning2%

“Not suitable for cleaning at all”

Absorbency2%

“Not very absorbent”

Top return reasons

Quality-Overall29%

Advertised Vs Actual Product15%

Size-Overall11%

Color6%

Water Resistance5%

Thin4%

Absorbency3%

Value For Money3%

Functionality-Overall3%

Color Fading/Discoloration2%

Common questions

Is blue roll profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (70/100).
How competitive is the blue roll niche?: 21 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in blue roll?: Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.0%.
When does demand for blue roll peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the blue roll niche?: Listings span £2.92–£37.09; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.