Blue Roll

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

825K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

17.5%

Market size, estimated

£1.6Ma year

Peak month

February1.3× the quietest month

Top search term

blue roll576K searches a year

Listings sell for £11.11 on average, from £2.92 to £37.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £11.11 that is £56K to £67K a year per listing.

Average price

£11.11under the $15 to $100 sweet spot

Price range

£2.92–£37.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

£56K–£67K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #27 within Janitorial & Sanitation Supplies. It carries 2,021 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

30%

Out of stock, average day

3.7%

Average rank

#27in Janitorial & Sanitation Supplies

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,021per listing

Listings tracked

30

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months