Blue Roll
PassBlue Roll scores 70 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -8.4% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 70 / 100Top 2% of 740 Business, Industry & Science niches · +21 vs the category median of 4970
- Market size
- £1.6M/yr825K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 31 sellers
Flapen Score
Blue Roll against its category
The dotted line is the Business, Industry & Science average. Past it, Blue Roll is stronger. Inside it, weaker.
Market
The Blue Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Roll 825K times last year and spent an estimated £1.6M. The top 5 brands take 59% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
17.5% of searches ended in a purchase last week.
Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 825K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £1.6Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- blue roll576K searches a year
02 · Price
A sale here is worth £11.11.
Listings sell for £11.11 on average, from £2.92 to £37.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £11.11 that is £56K to £67K a year per listing.
- Average price
- £11.11under the $15 to $100 sweet spot
- Price range
- £2.92–£37.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £56K–£67K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #27 within Janitorial & Sanitation Supplies. It carries 2,021 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 30%
- Out of stock, average day
- 3.7%
- Average rank
- #27in Janitorial & Sanitation Supplies
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,021per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Blue Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 8,823
- Age
- 6y ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.90
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2y ago
REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 397
- Age
- 1y ago
UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning
- Price
- £12.66
- Rating
- 4.1/5
- Reviews
- 130
- Age
- 3y ago
AAM Blue Roll 6 Pack for Kitchen Workshop Restaurants | Environment Friendly Paper Towels | Toilet Roll | Hygienic Fast Drying Tissue Paper
- Price
- £8.01
- Rating
- 3.9/5
- Reviews
- 2,147
- Age
- 5y ago
Trending
90-day click momentum
H HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets
- Price
- £5.08
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 2mo ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.90
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 2y ago
Blake & White Centrefeed Blue Rolls 6 Pack - Purely Smile 2 Ply Tissue Roll for Wiping Surfaces & Drying Hands - 300 Sheets Strong & Ultra Absorbent Blue Roll | PS1216
- Price
- £9.29
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3y ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 5mo ago
Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll
- Price
- £2.92
- Rating
- 3.9/5
- Reviews
- 106
- Age
- 1y ago
Newest
by launch dateH HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets
- Price
- £5.08
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 2mo ago
6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 5mo ago
AmazonCommercial Multipurpose Paper Towel 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 Pack) 415 Sheets per Roll Sheet Size: 16.5 x 29 cm
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 8,823
- Age
- 8mo ago
Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll
- Price
- £2.92
- Rating
- 3.9/5
- Reviews
- 106
- Age
- 1y ago
REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 397
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
31
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
46%
Top 20: 89%
Open market
35%
- AmazonCommercial15%
- AMD Nexus14%
- REQUISITE NEEDS13%
- BARGAIN FACTORY11%
- UR CHOICE6%
- Sirius6%
Demand
Blue Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Blue Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue roll576K/yr
- blue rolls 6 pack80K/yr
- blue paper towel roll36K/yr
- blue rolls22K/yr
- blue paper roll16K/yr
- blue kitchen roll14K/yr
- blue roll 24 pack6K/yr
- 6 pack blue roll9K/yr
- blueroll9K/yr
- blue towel roll7K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Roll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Rubbish quality
it is of low quality
Not as thick as I expected
Not as thick as others
Not thick enough
Small squares
These are huge
Smaller than expected
Not strong
not sturdy
Pretty flimsy
Cheap and nasty
Not worth it
Absolute waste of money
Love
Good value for money
Good value for money
Good deal
Excellent Product
Good quality, would have preferred non-perferated
Overall, it's a reliable everyday product that does the job well, and I'd happily buy it again
Accurate description
As advertised
As described
Perfect for cleaning the kitchen
Good for cleaning
Good and convenient to clean
Surprisingly absorbent
It absorbs liquids effectively
The sheets are fairly absorbent
Return
0.0% Return rate 42% Fixable by listing
Bad quality
Rubbish quality
it is of low quality
Not as pictured
Not like as advertised
Description is wrong
Small squares
These are huge
Smaller than expected
Not like true blue roll more blue coloured kitchen roll
the blue dye leeches out the towel
Unfortunately the blue dye comes out when using
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Roll questions
Answered from the same tracked data.