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Urinal Mats

Urinal Mats shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 28Growth 24Conversion 98Competition 65Returns 99Price range 70Avg price 86Brand share 55Review moat 94Quality gap 60
This niche Category average

Is Urinal Mats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Urinal Mats is a £118K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 61/100.

Urinal Mats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.0% over the last 90 days and 16.2% of searches end in a purchase.

£118K

revenue / yr

Units sold / yr8K
Search volume / yr-2.0%37K
Conversion rate16.2%
Avg price£19.52

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers17 · 37
Top-5 product click share46%
Open market28%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement97%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews112

Top Urinal Mats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

23%

  • PoemAx23%
  • P - Wave16%
  • HFDONGL14%
  • Alwees Fresh12%
  • Vutlace6%
  • MILIWAN5%

Urinal Mats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR16.2%Products30Brands17Top 5 Brands72%OOS Rate16.1%Rating4.4★Reviews112Avg BSR#710
800600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Urinal Mats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urinal mats scented15K/yr
  • urinal mats14K/yr
  • urinal screens4K/yr
  • urinal pads3K/yr
  • p wave urinal mats2K/yr

What reviews say buyers love and hate about Urinal Mats

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Smell25%

Good fragrance helps overpower any ghastly smells that are submitted

Quality-Overall19%

excellent quality, super fast delivery

Advertised Vs Actual Product18%

Overall they work as advertised

Freshness11%

Freshness

Cleansing5%

Keeps the bathroom clean and smelling nice

What buyers complain about

75% of reviews
Smell63%

no fragrance smell

Value For Money5%

cheap by twice

Durability3%

Sell good, dont last as long as hoped

Size-Overall3%

so flush fitting on unevenly shaped urinal bottoms isn't quite as good

Urinal Mats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
65%
2Size-Overall
20%
3Strength
10%
4Advertised Vs Actual Product
5%

Common Urinal Mats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urinal Mats 61/100 on Amazon United Kingdom — Worth a look. The niche generates £118K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -2.0% over the last 90 days.
Search demand for Urinal Mats on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.