Urinal Mats
MaybeReturns run at only 0.1% of orders. But demand is soft, at -2.0% this quarter, so Urinal Mats is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 740 Business, Industry & Science niches · +12 vs the category median of 4961
- Market size
- £118K/yr37K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 37 sellers
Flapen Score
Urinal Mats against its category
The dotted line is the Business, Industry & Science average. Past it, Urinal Mats is stronger. Inside it, weaker.
Market
The Urinal Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Urinal Mats 37K times last year and spent an estimated £118K. The top 5 brands take 72% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
16.2% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £118Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- urinal mats scented15K searches a year
02 · Price
A sale here is worth £19.52.
Listings sell for £19.52 on average, from £7.54 to £32.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.52 that is £2K to £5K a year per listing.
- Average price
- £19.52inside the $15 to $100 sweet spot
- Price range
- £7.54–£32.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #710 within Janitorial & Sanitation Supplies. It carries 112 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 16.1%
- Average rank
- #710in Janitorial & Sanitation Supplies
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Urinal Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
12 Pcs Urinal Screen Scented Urinal Screen Deodorizer Mats Anti-Splash Urinal Pads Urinal Mats Urinal Screen Splash Mats Urinal Sieves Urinal Splash Guards for Public Business Facilities Bathrooms
- Price
- £7.54
- Rating
- 3.9/5
- Reviews
- 112
- Age
- 2y ago
18 Pack Urinal Screen Deodorizer Mats Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic
- Price
- £24.21
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 2y ago
P-Wave Slant6 Urinal Mats Scented 10 Screens Pack Fits Most Urinals & Waterless Long Lasting 30 Days Urinal Deodoriser & Odour Neutraliser Anti-Splash Guard Slanted Bristle Mango
- Price
- £31.46
- Rating
- 4.8/5
- Reviews
- 106
- Age
- 6y ago
10 Pack Urinal Screen Deodorizer Mats Premium Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Scented Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 2y ago
Urinal Screen Deodorizer 20 Packs Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels
- Price
- £20.50
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 10mo ago
Trending
90-day click momentum
18 Pcs Scented Urinal Screen Mat 17cm Drain Filter for Commercial Restrooms
- Price
- £15.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Alwees Fresh Urinal Mats Scented 10 Pack - Anti-Splash Urinal Screens Odour Neutraliser & Deodoriser Pads Long Lasting Urinal Blocks Fits Most Commercial & Home Urinals - Green Apple
- Price
- £18.26
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 3y ago
20 Pack Urinal Screens Deodorizer Mats Anti-Splash & Anti-Clog Long Lasting Odor Control 4 Scents: Ocean Breeze Lemon Citrus Orange Lavender Includes 10 Pairs Gloves Bathrooms & Offices
- Price
- £27.74
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
10 Pack Urinal Screen Deodorizer Mats Premium Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Scented Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 2y ago
Urinal Screen Deodorizer 20 Packs Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels
- Price
- £20.50
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch date18 Pcs Scented Urinal Screen Mat 17cm Drain Filter for Commercial Restrooms
- Price
- £15.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Eulihent 10 Pcs Urinal Screen Deodorizer Mats Anti-Splash Urinal Pads Toilet Deodorizer Urinals Splash Guards for Bathroom Office Schools Restaurants Public Restroom (Blue)
- Price
- £9.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
20 Pack Urinal Screens Deodorizer Mats Anti-Splash & Anti-Clog Long Lasting Odor Control 4 Scents: Ocean Breeze Lemon Citrus Orange Lavender Includes 10 Pairs Gloves Bathrooms & Offices
- Price
- £27.74
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
LOMGDOVC Urinal Screen Deodorizer Mats 22 Pack Urinal Mats Scented with Long Bristle Anti-Splash & Anti-Clog Urinal Pads Odour Freshener Blocks for Toilet Bathroom Office Restaurant School
- Price
- £18.01
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
BLUE BAZAAR 18 Pack Urinal Mats 16X16CM Urinal Screens Splash Mats Urinals
- Price
- £9.00
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
37
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
23%
- PoemAx23%
- P - Wave16%
- HFDONGL14%
- Alwees Fresh12%
- Vutlace6%
- MILIWAN5%
Demand
Urinal Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Urinal Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- urinal mats scented15K/yr
- urinal mats14K/yr
- urinal screens4K/yr
- urinal pads3K/yr
- p wave urinal mats2K/yr
Reviews and returns
What reviews say buyers love and hate about Urinal Mats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no fragrance smell
No scented smell
Pleasent smell
cheap by twice
Sell good, dont last as long as hoped
so flush fitting on unevenly shaped urinal bottoms isn't quite as good
Not as big or secure as some
These ones aren't as big as some I've tried recently
Love
Good fragrance helps overpower any ghastly smells that are submitted
scent is excellent
Helps with the smell
excellent quality, super fast delivery
Each mat is well made
Excellent product
Overall they work as advertised
It works just fine
As described
Freshness
Nice and fresh smell
Keeps the bathroom clean and smelling nice
Return
0.1% Return rate 25% Fixable by listing
no fragrance smell
No scented smell
Pleasent smell
so flush fitting on unevenly shaped urinal bottoms isn't quite as good
Not as big or secure as some
These ones aren't as big as some I've tried recently
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urinal Mats questions
Answered from the same tracked data.