Is urinal mats profitable to sell on Amazon United Kingdom?

The niche generates £118K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the urinal mats niche?

17 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in urinal mats?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for urinal mats peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the urinal mats niche?

Listings span £7.54–£32.58; the average listing price is £19.52 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.

urinal mats

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great111.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.52

avg listing price — sweet spot $15–$100

Price range

Good£7.54–£32.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay£118K

£118K/yr · 37K searches

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, urinal mats is a £118K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

urinal mats market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £117K–£156K; units × avg price
Conversion rate: 16.2%
Avg BSR: #710
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 16.1%
Avg brand age: 38 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

23%

PoemAx23%
P - Wave16%
HFDONGL14%
Alwees Fresh12%
Vutlace6%
MILIWAN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top urinal mats search terms

urinal mats scented15K/yr +9.4%8.5% conv.
urinal mats14K/yr -18.2%7.0% conv.
urinal screens4K/yr -4.9%9.2% conv.
urinal pads3K/yr +1.4%13.9% conv.
p wave urinal mats2K/yr -5.7%15.1% conv.

All search terms

Top urinal mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Pcs Urinal Screen Scented Urinal Screen Deodorizer Mats Anti-Splash Urinal Pads Urinal Mats Urinal Screen Splash Mats Urinal Sieves Urinal Splash Guards for Public Business Facilities Bathrooms

HFDONGL£7.543.9★112 rev

18 Pack Urinal Screen Deodorizer Mats Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic

PoemAx£24.214.4★68 rev

P-Wave Slant6 Urinal Mats Scented 10 Screens Pack Fits Most Urinals & Waterless Long Lasting 30 Days Urinal Deodoriser & Odour Neutraliser Anti-Splash Guard Slanted Bristle Mango

P - Wave£31.464.8★106 rev

10 Pack Urinal Screen Deodorizer Mats Premium Long Bristle Anti-Splash & Anti-Clogging Urinal Mats Scented Lasting Odor Freshener Urinal Cake Ideal for Bathrooms Restrooms Offic

PoemAx£15.494.4★15 rev

Urinal Screen Deodorizer 20 Packs Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels

Vutlace£20.503.5★4 rev

Newest

by launch date

18 Pcs Scented Urinal Screen Mat 17cm Drain Filter for Commercial Restrooms

GiHaood£15.551 rev

5mo ago

Eulihent 10 Pcs Urinal Screen Deodorizer Mats Anti-Splash Urinal Pads Toilet Deodorizer Urinals Splash Guards for Bathroom Office Schools Restaurants Public Restroom (Blue)

Eulihent£9.871 rev

6mo ago

20 Pack Urinal Screens Deodorizer Mats Anti-Splash & Anti-Clog Long Lasting Odor Control 4 Scents: Ocean Breeze Lemon Citrus Orange Lavender Includes 10 Pairs Gloves Bathrooms & Offices

Peperomia Cart£27.743 rev

7mo ago

LOMGDOVC Urinal Screen Deodorizer Mats 22 Pack Urinal Mats Scented with Long Bristle Anti-Splash & Anti-Clog Urinal Pads Odour Freshener Blocks for Toilet Bathroom Office Restaurant School

LOMGDOVC£18.012 rev

9mo ago

BLUE BAZAAR 18 Pack Urinal Mats 16X16CM Urinal Screens Splash Mats Urinals

BLUE BAZAAR£9.007 rev

9mo ago

What buyers say about urinal mats

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Good fragrance helps overpower any ghastly smells that are submitted”

Quality-Overall19%

“excellent quality, super fast delivery”

Advertised Vs Actual Product18%

“Overall they work as advertised”

Freshness11%

“Freshness”

Cleansing5%

“Keeps the bathroom clean and smelling nice”

Value For Money4%

“great value”

Urinary Bladder Health3%

“Long lasting urinal mats with a lovely clean smell”

Ease Of Cleaning3%

“keeping the surrounding floor area much cleaner than before”

Spray/Flow3%

“it does help with splashes”

Size-Overall2%

“Good size”

What buyers complain about

Smell63%

“no fragrance smell”

Value For Money5%

“cheap by twice”

Durability3%

“Sell good, dont last as long as hoped”

Size-Overall3%

“so flush fitting on unevenly shaped urinal bottoms isn't quite as good”

Top return reasons

Smell65%

Size-Overall20%

Strength10%

Advertised Vs Actual Product5%

Common questions

Is urinal mats profitable to sell on Amazon United Kingdom?: The niche generates £118K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the urinal mats niche?: 17 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in urinal mats?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
When does demand for urinal mats peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the urinal mats niche?: Listings span £7.54–£32.58; the average listing price is £19.52 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.