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Urinal Mats

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -2.0% this quarter, so Urinal Mats is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 740 Business, Industry & Science niches · +12 vs the category median of 49
Market size
£118K/yr37K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
46%top-5 click share · 17 brands · 37 sellers

Flapen Score

Urinal Mats against its category

The dotted line is the Business, Industry & Science average. Past it, Urinal Mats is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urinal Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urinal Mats 37K times last year and spent an estimated £118K. The top 5 brands take 72% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
16.2%
Market size, estimated
£118Ka year
Peak month
September1.6× the quietest month
Top search term
urinal mats scented15K searches a year

02 · Price

A sale here is worth £19.52.

Listings sell for £19.52 on average, from £7.54 to £32.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.52 that is £2K to £5K a year per listing.

Average price
£19.52inside the $15 to $100 sweet spot
Price range
£7.54–£32.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #710 within Janitorial & Sanitation Supplies. It carries 112 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
16.1%
Average rank
#710in Janitorial & Sanitation Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
30

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Urinal Mats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

37

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 89%

Open market

23%

  • PoemAx23%
  • P - Wave16%
  • HFDONGL14%
  • Alwees Fresh12%
  • Vutlace6%
  • MILIWAN5%

Demand

Urinal Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Urinal Mats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • urinal mats scented15K/yr
  • urinal mats14K/yr
  • urinal screens4K/yr
  • urinal pads3K/yr
  • p wave urinal mats2K/yr

Reviews and returns

What reviews say buyers love and hate about Urinal Mats

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
63%of negative reviews mention “Smell”
0.1%of orders come back
“no fragrance smell”
A buyer, on “Smell”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Urinal Mats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data