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Slush Puppy

Pass

Slush Puppy scores 73 out of 100, a Pass. Shoppers spend $833K a year here, search demand grew +390.8% this quarter, and returns run at 1.8% of orders.

Flapen Score
73
73 / 100
Top 1% of 740 Business, Industry & Science niches · +24 vs the category median of 49
Market size
£833K/yr1.2M searches / yr
90-day growth
+390.8%search demand this quarter
Competition
40%top-5 click share · 27 brands · 68 sellers

Flapen Score

Slush Puppy against its category

The dotted line is the Business, Industry & Science average. Past it, Slush Puppy is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slush Puppy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slush Puppy 1.2M times last year and spent an estimated £833K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +390.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £833K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+390.8%
Conversion, latest week
0.6%
Market size, estimated
£833Ka year
Peak month
July5.7× the quietest month
Top search term
slush machine450K searches a year

02 · Price

A sale here is worth £109.47.

Listings sell for £109.47 on average, from £6.87 to £199.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £109.47 that is £11K to £27K a year per listing.

Average price
£109.47above the $15 to $100 sweet spot
Price range
£6.87–£199.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£11K–£27K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #149 within Food Service Equipment & Supplies. It carries 593 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
71%
Out of stock, average day
18.4%
Average rank
#149in Food Service Equipment & Supplies
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
593per listing
Listings tracked
35

04 · Newcomers

Amazon counts 15 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
15Amazon's first-year sales bar
Average brand age
33 months

Products

Top Slush Puppy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£25K£50K£75K£100K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

68

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

40%

Top 20: 84%

Open market

42%

  • Ninja14%
  • Fizz Creations13%
  • Initio10%
  • inoviva8%
  • KOMORE7%
  • Hicozy6%

Demand

Slush Puppy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.7×

Search terms

Top Slush Puppy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slush machine450K/yr
  • slushie maker machine228K/yr
  • slushie machine122K/yr
  • slushy machine73K/yr
  • slushie maker43K/yr
  • slush puppy machine64K/yr
  • slushy machines27K/yr
  • slushy maker54K/yr
  • slush maker30K/yr
  • slush machines35K/yr

Reviews and returns

What reviews say buyers love and hate about Slush Puppy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.12

nothing doing

It doesnt work as stated

Not working

Value For Money10%+0.60

over priced

It's quite expensive

couldn't justify the price

Quality-Overall8%+0.15

Poor quality

Quality of the lid is poor

Absolutely garbage it does nothing

Leak-Proof7%

Leaks

leaks all over kitchen side

It leaks out

Durability7%−0.06

easily breaks through normal use

Broken

Broken the same day

Love

Ease Of Use21%+2.22

Excellent machine for the money so easy to use

Its operation is simple

Ease of Use

Value For Money16%+0.60

Excellent value for money

value for money

Money well spent

Quality-Overall14%+0.15

Good solid product

Looks well made

Excellent product

Ease Of Cleaning11%+0.93

cleaning is straightforward

Very easy to clean

Works quickly and the self clean system is excellent

Advertised Vs Actual Product4%−0.02

Does whats expected

As described

It functions exactly as it should

Return

1.8% Return rate 16% Fixable by listing

Functionality-Overall38%█▆▅▅▇▆

nothing doing

It doesnt work as stated

Not working

Leak-Proof10%▅▆▃█▃▆

Leaks

leaks all over kitchen side

It leaks out

Size-Overall7%▂▅█▃▃▃

It literally wont fit under those at all

However it is quite long from front to back

Big

Heating4%▁▁▄█▅▆
Quality-Overall3%▁▁█▆█▄

Poor quality

Quality of the lid is poor

Absolutely garbage it does nothing

FAQ

Common Slush Puppy questions

Answered from the same tracked data.