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Chicken Feeder

Pass

Chicken Feeder scores 71 out of 100, a Pass. Shoppers spend $179K a year here, search demand grew +34.5% this quarter, and returns run at 0.8% of orders.

Flapen Score
71
71 / 100
Top 2% of 740 Business, Industry & Science niches · +22 vs the category median of 49
Market size
£179K/yr217K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
35%top-5 click share · 42 brands · 70 sellers

Flapen Score

Chicken Feeder against its category

The dotted line is the Business, Industry & Science average. Past it, Chicken Feeder is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Feeder 217K times last year and spent an estimated £179K. The top 5 brands take 43% of clicks. Demand peaks in Apr–May. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
3.8%
Market size, estimated
£179Ka year
Peak month
May2.4× the quietest month
Top search term
chicken feeder137K searches a year

02 · Price

A sale here is worth £21.96.

Listings sell for £21.96 on average, from £4.77 to £133.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £21.96 that is £2K to £5K a year per listing.

Average price
£21.96inside the $15 to $100 sweet spot
Price range
£4.77–£133.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #134 within Agricultural Equipment & Supplies. It carries 197 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
72%
Out of stock, average day
13.0%
Average rank
#134in Agricultural Equipment & Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
57

04 · Newcomers

Amazon counts 2 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Chicken Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

70

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

35%

Top 20: 74%

Open market

51%

  • DETODDA11%
  • KCT11%
  • NANDEYIBI8%
  • hisunfarm7%
  • Titan Incubators7%
  • Omlet6%

Demand

Chicken Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Chicken Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken feeder137K/yr
  • duck feeder16K/yr
  • chicken feeders and drinkers20K/yr
  • chicken feeders19K/yr
  • poultry feeder12K/yr
  • chicken feeders and waterers4K/yr
  • hanging chicken feeder5K/yr
  • pheasant feeder4K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.28

Not fit for purpose

Bigger than expected

Quite small

Strength13%−0.10

Not very strong

Very flimsy

Flimsy

Leak-Proof9%

water container leaks

Leaks out all water

Leaks

Quality-Overall8%+0.78

Cheap for a reason

Don't bother with cheap invest in quality it will pay off in the long run

Not good quality

Value For Money4%+0.79

Cheap for a reason

Higher Price

definitely not worth sale price

Love

Quality-Overall17%+0.78

Better Quality

Build quality is solid

Excellent quality chicken feeder

Value For Money13%+0.79

worth every penny

Good value

Excellent value for money

Ease Of Use8%+0.75

easy to use

are easy to keep clean

Easy to fill up

Advertised Vs Actual Product8%−0.06

Exactly what I needed

This does the job

Exactly as described

Ease Of Cleaning8%+0.44

Cleaning is easy

Cleaning is really easy too as it's so easy to disassemble

its very easy to rinse clean

Return

0.8% Return rate 78% Fixable by listing

Size-Overall72%▄▆████

Not fit for purpose

Bigger than expected

Quite small

Leak-Proof5%█▁▃▃▄▄

water container leaks

Leaks out all water

Leaks

Quality-Overall5%█▂▃▄▃▃

Cheap for a reason

Don't bother with cheap invest in quality it will pay off in the long run

Not good quality

Strength4%▁▇▆▄▆█

Not very strong

Very flimsy

Flimsy

Defective Material/Parts3%█▆▄▂▁▂

FAQ

Common Chicken Feeder questions

Answered from the same tracked data.