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Safer Food Better Business for Caterers 2022

Fail

The top 5 products take 84% of clicks, so Safer Food Better Business for Caterers 2022 is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£248K/yr100K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
84%top-5 click share · 7 brands · 15 sellers

Flapen Score

Safer Food Better Business for Caterers 2022 against its category

The dotted line is the Business, Industry & Science average. Past it, Safer Food Better Business for Caterers 2022 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safer Food Better Business for Caterers 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safer Food Better Business for Caterers 2022 100K times last year and spent an estimated £248K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
13.7%
Market size, estimated
£248Ka year
Peak month
June2.9× the quietest month
Top search term
safer food better business 202630K searches a year

02 · Price

A sale here is worth £17.96.

Listings sell for £17.96 on average, from £10.31 to £29.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £17.96 that is £18K to £22K a year per listing.

Average price
£17.96inside the $15 to $100 sweet spot
Price range
£10.31–£29.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£18K–£22K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #483 within Occupational Health & Safety Products. It carries 140 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
20.1%
Average rank
#483in Occupational Health & Safety Products
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Safer Food Better Business for Caterers 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£111K£149K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Hambli43%
  • HarmonyDelta Publications20%
  • Cherry Printers11%
  • IPROGLOBAL10%
  • CookGuard7%
  • Theory Test Authority6%
  • Open — no brand owns it (1 brand, 3%)

Demand

Safer Food Better Business for Caterers 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Safer Food Better Business for Caterers 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safer food better business 202630K/yr
  • food hygiene record book 20267K/yr
  • food safety book 20267K/yr
  • sfbb safer food better business 20265K/yr
  • safer food better business7K/yr
  • safer food better business for caterers 20263K/yr
  • better food safer business book 20263K/yr
  • safer food better business 2026 diary4K/yr
  • sfbb3K/yr
  • health and safety book4K/yr

Reviews and returns

What reviews say buyers love and hate about Safer Food Better Business for Caterers 2022

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.14

Not the cheapest

It fell far short of my expectations and was expensive

Adhesion/Stickiness25%−0.08

The kitchen sign is useless its not self adhesive Im so disappointed

Quality-Overall25%0.00

Absolute pile of rubbish

Love

Quality-Overall21%0.00

Excellent product

Good quality

Proper thing

Advertised Vs Actual Product21%+0.68

Just what I needed

Just the job

Just whot I needed

Ease Of Use18%+1.69

Useful

Easy to

Much easier to keep and store

Value For Money12%−0.14

Great value

Value for money

Safety Standards9%+0.78

Food safety

Safety food

Return

0.6% Return rate 62% Fixable by listing

Advertised Vs Actual Product50%▄▃█▅▃▁
Size-Overall10%█▁▁▁▆▁
Paper Quality7%▁█▂▁▁▁
Print Quality7%▁▁▁▁▁█
Material Quality7%▁▃▁█▁▁

FAQ

Common Safer Food Better Business for Caterers 2022 questions

Answered from the same tracked data.