solar panel
Launch itA $1.0M/yr market growing +27.0% this quarter with returns at 2.4% — clears our launch bar.
Competition
Great21%top-5 click share — an open shelf
Review moat
Great269.47avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.0M£1.0M/yr · 1.1M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Avg price
Okay£180.42avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£10.89–£2650.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, solar panel is a £1.0M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jul. Verdict: Launch it — 62/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
solar panel market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £902K–£1.1M
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 88%
- Out of stock
- 13.4%
- Avg brand age
- 33 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
45
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
21%
Top 20: 50%
Open market
29%
- ECO-WORTHY26%
- Renogy13%
- DOKIO12%
- FlexSolar8%
- Ecosonique Technology7%
- Anker6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 2.4×
Top solar panel search terms
- solar panel436K/yr
- solar panel kit125K/yr
- solar panels93K/yr
- portable solar panel68K/yr
- 200w solar panel44K/yr
- 400w solar panel32K/yr
- 100w solar panel39K/yr
- anker solar panel30K/yr
- camping solar panel19K/yr
- portable solar panels for camping21K/yr
Top solar panel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECO-WORTHY 400W N-Type 18BB Bifacial Solar Panel 2pcs 195 Watt 12 Volt Monocrystalline Solar Panel Module Off Grid PV Power for Home Camping Boat Shed Farm Motorhomes
ECO-WORTHY£137.134.5★38 rev
Anker Solix PS30 Solar Panel 30W Foldable Portable Solar Charger IP65 Water and Dust Resistance Ultra-Fast Charging Charges 2 Devices at Once for Camping Hiking and Outdoor Activities.
Anker£36.834.0★378 rev
ECO-WORTHY 240W Solar Panel Bifacial 2pcs 120 Watt 12 Volt Monocrystalline Generation Module Off Grid PV Power Charger for Caravan Campervan RV Shed Farm Motorhome
ECO-WORTHY£89.184.7★100 rev
ECO-WORTHY Solar Panel Kit 240W 12V System Power 1kWh/Day Off-Grid for Motorhome Car Boat Camping Shed:2pcs 120W Mono Solar Panel + 30A PWM Solar Charge Controller + Z Brackets+ Solar Extension Cables
ECO-WORTHY£127.314.6★72 rev
DOKIO 100W 18V Monocrystalline Solar Panel to Charge 12V Battery for Caravan Van RV Boat Off-Grid Home
DOKIO£46.314.4★1,950 rev
Newest
by launch date
110W Portable Solar Panel IP67 Waterproof Foldable Solar Panel Kit with 20V Output 23.5% Efficiency Module for Outdoor Camping Portable Power Station
MHPOWOS£67.0970 rev
ECO-WORTHY 400W N-Type 18BB Bifacial Solar Panel 2pcs 195 Watt 12 Volt Monocrystalline Solar Panel Module Off Grid PV Power for Home Camping Boat Shed Farm Motorhomes
ECO-WORTHY£137.1338 rev
Panana 220W Foldable Solar Panel 18V Portable Monocrystalline Solar Suitcase with SAE Connector Kit Charge Controller Mount Bracket for Camping RV Caravan Boat Off Grid Power
Panana£68.3964 rev
ECOFLOW STREAM Balcony Solar System 800W Micro Inverter 2 × 400W Solar Panels Smart Grid-Feed Inverter with Wi-Fi & App Control for Balcony Garden Roof & Vertical Walls
EF ECOFLOW£405.8053 rev
Flexsolar 100w Portable Solar Panel Chargers with DC/QC 3.0 USB-A & PD3.0 USB-C Monocrystalline Folding Solar Panels for Power Stations Generator Power Banks Phones Off-Grid Home Camping Traveling
FlexSolar£67.4338 rev
Trending
90-day click momentum
DOKIO 160W 18V Solar Panel Kit Monocrystalline Portable Flexible Folding Include Solar Charge Controller and PV Cable for 12V Battery Charging Camper Van
DOKIO£94.104.2★
110W Portable Solar Panel IP67 Waterproof Foldable Solar Panel Kit with 20V Output 23.5% Efficiency Module for Outdoor Camping Portable Power Station
MHPOWOS£67.094.4★
Flexsolar 100w Portable Solar Panel Chargers with DC/QC 3.0 USB-A & PD3.0 USB-C Monocrystalline Folding Solar Panels for Power Stations Generator Power Banks Phones Off-Grid Home Camping Traveling
FlexSolar£67.434.3★
Renogy Solar Panel 200W 12 V Monocrystalline Solar Panel PV Panel Off Grid Solar Power for Motorhome Shed Campervan Caravan and Boat Compact Design
Renogy£108.454.6★
Anker Solix PS30 Solar Panel 30W Foldable Portable Solar Charger IP65 Water and Dust Resistance Ultra-Fast Charging Charges 2 Devices at Once for Camping Hiking and Outdoor Activities.
Anker£36.834.0★
What buyers say about solar panel
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is outstanding”
“charge is very good”
“Great value for money”
“Battery life has always been good in my opinion”
“Great portability”
“Exceeds my expectations”
“Installation was straightforward”
“Easy to use”
“works well as expected”
“It's a solid panel”
What buyers complain about
“did not charge at all”
“Poor quality”
“Its small”
“not the cheapest”
“ALSO VERY HEAVY”
“Disappointing performance”
“Stopped working”
“as in my experience the battery life hasn't been great”
“Not waterproof”
“Not as advertised”
Top return reasons
Common questions
- Is solar panel profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 109 tracked products. 12 of 22 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Launch it (62/100).
- How competitive is the solar panel niche?
- 33 brands and 45 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in solar panel?
- Top complaints mined from reviews: Charging, Quality-Overall, Size-Overall. The return rate is 2.4%.
- When does demand for solar panel peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the solar panel niche?
- Listings span £10.89–£2650.12; the average listing price is £180.42 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.