Mop
PassMop scores 69 out of 100, a Pass. Shoppers spend $6.8M a year here, demand is soft, at -9.8% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 69 / 100Top 2% of 740 Business, Industry & Science niches · +20 vs the category median of 4969
- Market size
- £6.8M/yr6.2M searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 34%top-5 click share · 25 brands · 212 sellers
Flapen Score
Mop against its category
The dotted line is the Business, Industry & Science average. Past it, Mop is stronger. Inside it, weaker.
Market
The Mop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mop 6.2M times last year and spent an estimated £6.8M. The top 5 brands take 68% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.8M a year.
- Searches, last 12 months
- 6.2M
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £6.8Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- mop1.8M searches a year
02 · Price
A sale here is worth £16.29.
Listings sell for £16.29 on average, from £6.56 to £107.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 3,000 to 4,000 of them. At £16.29 that is £49K to £65K a year per listing.
- Average price
- £16.29inside the $15 to $100 sweet spot
- Price range
- £6.56–£107.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £49K–£65K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #18 within Janitorial & Sanitation Supplies. It carries 5,881 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 82%
- Out of stock, average day
- 3.5%
- Average rank
- #18in Janitorial & Sanitation Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,881per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 8 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Requisite Needs Smart Spin Mop and Bucket Set Black edition Anti-splashing Strong And Sturdy Material Easy Floor Moping System 1x Bucket + 3 Replacement Mop Heads 13 Liter (Mop + Bucket)
- Price
- £13.34
- Rating
- 4.1/5
- Reviews
- 1,779
- Age
- 3y ago
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
Vileda Turbo 2in1 Spin Mop and Bucket Set Foot Pedal Wringer
- Price
- £25.38
- Rating
- 4.5/5
- Reviews
- 9,508
- Age
- 4y ago
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 2 Disposable Pads) All-In-One System For Your Floors
- Price
- £24.24
- Rating
- 4.4/5
- Reviews
- 1,092
- Age
- 2y ago
Trending
90-day click momentum
SWISSPACK Heavy-Duty Mop & Bucket Set 100% Cotton Mop Heads 1 Steel Handle Detachable Wringer Sturdy Plastic Bucket Super-Absorbent Floor Mop
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 6mo ago
MANGOTIME Microfiber Spray Mops for Floors Cleaning Wet Dry Dust Wood Floor Mop with Refillable Bottle & 4pcs Reusable Washable Pads for Home Commercial HardWood Laminate Wood Vinyl Tile Ceramic
- Price
- £12.57
- Rating
- 4.6/5
- Reviews
- 2,497
- Age
- 1y ago
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
REQUISITE NEEDS Professional Mop and Bucket Set Heavy Duty with Wringer and Two Cotton Mop Heads for Floor Cleaning - 16L Bucket with Pouring Lip (Yellow)
- Price
- £11.66
- Rating
- 4.4/5
- Reviews
- 568
- Age
- 2y ago
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Newest
by launch dateFlash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 4,597
- Age
- 5mo ago
SWISSPACK Heavy-Duty Mop & Bucket Set 100% Cotton Mop Heads 1 Steel Handle Detachable Wringer Sturdy Plastic Bucket Super-Absorbent Floor Mop
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 6mo ago
Microfibre Spray Mops for Floors Cleaning 360 Degree Rotating Floor Mop Flat Dry Wet Mop with Spray Funcation with 3 Washable Replacement Pads & 1 Bottle 360ML for Home Kitchen Cleaning
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 1,263
- Age
- 1y ago
*NEW* SWISSPACK Revolving Spin Mop and Bucket With .5. Extra Pads Perfect For Easy Cleaning. Clean and Dirty Water Separtered For Perfect Finish (ORANGE-GREY) (ORANGE-GREY 1)
- Price
- £17.99
- Rating
- 4.1/5
- Reviews
- 663
- Age
- 1y ago
Vileda H2PrO Flat Mop & Bucket Set 100% Separate Clean and Dirty Water
- Price
- £34.30
- Rating
- 4.4/5
- Reviews
- 3,511
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
212
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
34%
Top 20: 72%
Open market
25%
- FLASH26%
- Vileda19%
- REQUISITE NEEDS9%
- MANGOTIME7%
- TDBS The Dustpan and Brush Store7%
- MEXERRIS6%
Demand
Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mop1.8M/yr
- mop and buckets sets1.6M/yr
- mop and bucket515K/yr
- flash mop481K/yr
- floor mop414K/yr
- mops for cleaning floors357K/yr
- flash speed mop308K/yr
- mops167K/yr
- flat mop92K/yr
- speed mop77K/yr
Reviews and returns
What reviews say buyers love and hate about Mop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fell apart
Didnt last
Broke easily
Cheap quality
the bucket was of poor quality
Awful quality
a little poor cleaning
Not as good as hoped does not clean well
finds cleaning hard
A bit expensive
a bit pricey
Overpriced
They are flimsy
Not sturdy enough
Doesn't feel very sturdy
Love
Easy to wash
Great cleaning
Cleans well
Excellent value
less expensive
Good value for money
Easy storage
Ease of use
Easy to hold
The build quality is excellent
Excellent Product
Great well made quality product at a fantastic price
Works as advertised
Better than expected
As described
Return
0.5% Return rate 20% Fixable by listing
Doesn't work
Doesn't function properly
it doesnt work as well as advertised
Smaller than expected
A little too short for me
more difficult to fit
Cheap quality
the bucket was of poor quality
Awful quality
arrived leaking
it was leaking
Leaking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Incubator for Eggs
£216K/yr+17.5%
Bacteriostatic Water
£289K/yr+104.8%
Blue Roll
£1.6M/yr-8.4%
Gas Bottle Level Indicator
£55K/yr+37.4%
Bee Watering Station
£96K/yr+28.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mop questions
Answered from the same tracked data.