mop
Worth a lookShows a $6.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£6.8M£6.8M/yr · 6.2M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great£6.56–£107.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.29avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Bad5,881.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mop is a £6.8M/yr Amazon United Kingdom market (6.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mop market data
- Units sold / yr
- 400K–500K
- avg 3,000–4,000/product
- Revenue / yr
- £6.5M–£8.1M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 92%
- Out of stock
- 3.5%
- Avg brand age
- 36 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
212
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
34%
Top 20: 72%
Open market
25%
- FLASH26%
- Vileda19%
- REQUISITE NEEDS9%
- MANGOTIME7%
- TDBS The Dustpan and Brush Store7%
- MEXERRIS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mop search terms
- mop1.8M/yr
- mop and buckets sets1.6M/yr
- mop and bucket515K/yr
- flash mop481K/yr
- floor mop414K/yr
- mops for cleaning floors357K/yr
- flash speed mop308K/yr
- mops167K/yr
- flat mop92K/yr
- speed mop77K/yr
Top mop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
FLASH£9.374.5★5,565 rev
Requisite Needs Smart Spin Mop and Bucket Set Black edition Anti-splashing Strong And Sturdy Material Easy Floor Moping System 1x Bucket + 3 Replacement Mop Heads 13 Liter (Mop + Bucket)
REQUISITE NEEDS£13.344.1★1,779 rev
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
FLASH£12.954.4★4,597 rev
Vileda Turbo 2in1 Spin Mop and Bucket Set Foot Pedal Wringer
Vileda£25.384.5★9,508 rev
Flash Power Spray Mop Floor Cleaner Starter Kit (1 Washable + 2 Disposable Pads) All-In-One System For Your Floors
FLASH£24.244.4★1,092 rev
Newest
by launch dateFlash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
FLASH£12.954,597 rev
SWISSPACK Heavy-Duty Mop & Bucket Set 100% Cotton Mop Heads 1 Steel Handle Detachable Wringer Sturdy Plastic Bucket Super-Absorbent Floor Mop
SWISSPACK£12.0963 rev
Microfibre Spray Mops for Floors Cleaning 360 Degree Rotating Floor Mop Flat Dry Wet Mop with Spray Funcation with 3 Washable Replacement Pads & 1 Bottle 360ML for Home Kitchen Cleaning
DARIS£8.861,263 rev
*NEW* SWISSPACK Revolving Spin Mop and Bucket With .5. Extra Pads Perfect For Easy Cleaning. Clean and Dirty Water Separtered For Perfect Finish (ORANGE-GREY) (ORANGE-GREY 1)
SWISSPACK£17.99663 rev
Vileda H2PrO Flat Mop & Bucket Set 100% Separate Clean and Dirty Water
Vileda£34.303,511 rev
Trending
90-day click momentumSWISSPACK Heavy-Duty Mop & Bucket Set 100% Cotton Mop Heads 1 Steel Handle Detachable Wringer Sturdy Plastic Bucket Super-Absorbent Floor Mop
SWISSPACK£12.094.5★
MANGOTIME Microfiber Spray Mops for Floors Cleaning Wet Dry Dust Wood Floor Mop with Refillable Bottle & 4pcs Reusable Washable Pads for Home Commercial HardWood Laminate Wood Vinyl Tile Ceramic
MANGOTIME£12.574.6★
Flash Speedmop Floor Cleaner Starter Kit for Cleaning Floors with Dirt-Lifting Action (1 Mop 20 Wet Floor Refills)
FLASH£12.954.4★
REQUISITE NEEDS Professional Mop and Bucket Set Heavy Duty with Wringer and Two Cotton Mop Heads for Floor Cleaning - 16L Bucket with Pouring Lip (Yellow)
REQUISITE NEEDS£11.664.4★
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
FLASH£9.374.5★
What buyers say about mop
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to wash”
“Excellent value”
“Easy storage”
“The build quality is excellent”
“Works as advertised”
“Really easy to assemble”
“Quite sturdy”
“Good spray”
“the set is lightweight”
“It does the job very well”
What buyers complain about
“Fell apart”
“Cheap quality”
“a little poor cleaning”
“A bit expensive”
“They are flimsy”
“Smaller than expected”
“arrived leaking”
“spray doesn't work”
“is a bit awkward to use”
“Doesn't work”
Top return reasons
Common questions
- Is mop profitable to sell on Amazon United Kingdom?
- The niche generates £6.8M/yr across 50 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (69/100).
- How competitive is the mop niche?
- 25 brands and 212 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in mop?
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 0.5%.
- When does demand for mop peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mop niche?
- Listings span £6.56–£107.88; the average listing price is £16.29 (sweet spot $15–$100). The average incumbent carries 5,881 reviews — the moat a new listing must climb.