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Trolley on Wheels

Pass

Trolley on Wheels scores 71 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +79.6% this quarter, and an estimated 1.5% of orders come back.

Flapen Score
71
71 / 100
Top 2% of 740 Business, Industry & Science niches · +22 vs the category median of 49
Market size
£1.9M/yr2.4M searches / yr
90-day growth
+79.6%search demand this quarter
Competition
48%top-5 click share · 19 brands · 26 sellers

Flapen Score

Trolley on Wheels against its category

The dotted line is the Business, Industry & Science average. Past it, Trolley on Wheels is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trolley on Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trolley on Wheels 2.4M times last year and spent an estimated £1.9M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+79.6%
Conversion, latest week
2.3%
Market size, estimated
£1.9Ma year
Peak month
July2.9× the quietest month
Top search term
festival trolley340K searches a year

02 · Price

A sale here is worth £35.80.

Listings sell for £35.80 on average, from £10.82 to £77.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £35.80 that is £36K to £45K a year per listing.

Average price
£35.80inside the $15 to $100 sweet spot
Price range
£10.82–£77.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£36K–£45K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #28 within Material Handling Products. It carries 485 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
61%
Out of stock, average day
5.8%
Average rank
#28in Material Handling Products
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
31

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
40 months

Products

Top Trolley on Wheels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£195K£389K£584K£779K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 85%

Open market

25%

  • MoverX43%
  • Voyager7%
  • SONGMICS7%
  • GECONLE7%
  • Kitsure7%
  • Neo4%

Demand

Trolley on Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Trolley on Wheels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • festival trolley340K/yr
  • trolley on wheels463K/yr
  • trolley414K/yr
  • camping trolley177K/yr
  • beach trolley128K/yr
  • wagon85K/yr
  • garden trolley92K/yr
  • beach trolley cart60K/yr
  • folding trolley88K/yr
  • cart109K/yr

Reviews and returns

What reviews say buyers love and hate about Trolley on Wheels

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Strength”
16%of negative reviews mention “Size-Overall”
1.5%of orders come back
“To small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trolley on Wheels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data