Trolley on Wheels
PassTrolley on Wheels scores 71 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +79.6% this quarter, and returns run at 1.5% of orders.
- Flapen Score
- 71 / 100Top 2% of 740 Business, Industry & Science niches · +22 vs the category median of 4971
- Market size
- £1.9M/yr2.4M searches / yr
- 90-day growth
- +79.6%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 26 sellers
Flapen Score
Trolley on Wheels against its category
The dotted line is the Business, Industry & Science average. Past it, Trolley on Wheels is stronger. Inside it, weaker.
Market
The Trolley on Wheels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trolley on Wheels 2.4M times last year and spent an estimated £1.9M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +79.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £1.9Ma year
- Peak month
- July2.9× the quietest month
- Top search term
- festival trolley340K searches a year
02 · Price
A sale here is worth £35.80.
Listings sell for £35.80 on average, from £10.82 to £77.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £35.80 that is £36K to £45K a year per listing.
- Average price
- £35.80inside the $15 to $100 sweet spot
- Price range
- £10.82–£77.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £36K–£45K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #28 within Material Handling Products. It carries 485 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 61%
- Out of stock, average day
- 5.8%
- Average rank
- #28in Material Handling Products
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 485per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 13 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Trolley on Wheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MoverX 70L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Adjustable Handle Black
- Price
- £28.15
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 1y ago
MoverX 200L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Wide Wheels Adjustable Handle Black
- Price
- £63.46
- Rating
- 4.8/5
- Reviews
- 1,049
- Age
- 2y ago
Kitsure Festival Trolley on Wheels 100L Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Groceries Sports Camping Garden Fishing Black 71.1 x 43.2 x 91.5cm
- Price
- £30.23
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 3mo ago
SONGMICS Festival Trolley on Wheels 90 L Foldable Camping Cart Pull Garden Wagon Adjustable Handle 4 Reinforced Wheels Loads Up to 180 kg Outdoor Yard Ink Black GFW909B01
- Price
- £24.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 1y ago
100L Festival Trolley Foldable Trolley Cart on Wheels 100KG/220LBS - Portable Folding Wagon Cart with Drink Holders for Grocery Outdoor Sports Garden Camping
- Price
- £26.37
- Rating
- 4.4/5
- Reviews
- 727
- Age
- 1y ago
Trending
90-day click momentum
Festival Trolley 300L Folding Beach Trolley Cart with Adjustable Tailgate 360 Wheels and Brake Load up 150KG Adjustable Handle Cover Bag All-Terrain Wagon or Beach Camping Garden
- Price
- £68.03
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 6mo ago
Requena Folding Wagon with Wide Wheels Portable Trolley for Camping Beach Garden Picnic Fishing & Shopping Adjustable Handle 330lb Heavy-Duty Foldable Cart on Wheels C-2402 Midnight Black
- Price
- £28.77
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2mo ago
SONGMICS Festival Trolley on Wheels Foldable Camping Cart Pull Garden Wagon Adjustable Handle 4 Reinforced Wheels Outdoor Yard Garden Loads Up to 180 kg 200 L Ink Black GFW201B101
- Price
- £37.70
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 4mo ago
70L Foldable Wagon - Heavy Duty Collapsible Cart - Beach Trolley on Wheels All Terrain - Camping Garden Transporter - Large Capacity Folding Utility Pull Along Outdoor Car Boot
- Price
- £25.62
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 8mo ago
MoverX 150L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Adjustable Handle Black
- Price
- £39.68
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 4mo ago
Newest
by launch dateRequena Folding Wagon with Wide Wheels Portable Trolley for Camping Beach Garden Picnic Fishing & Shopping Adjustable Handle 330lb Heavy-Duty Foldable Cart on Wheels C-2402 Midnight Black
- Price
- £28.77
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2mo ago
Kitsure Festival Trolley on Wheels 100L Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Groceries Sports Camping Garden Fishing Black 71.1 x 43.2 x 91.5cm
- Price
- £30.23
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 3mo ago
SONGMICS Festival Trolley on Wheels Foldable Camping Cart Pull Garden Wagon Adjustable Handle 4 Reinforced Wheels Outdoor Yard Garden Loads Up to 180 kg 200 L Ink Black GFW201B101
- Price
- £37.70
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 4mo ago
MoverX 150L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Adjustable Handle Black
- Price
- £39.68
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 4mo ago
VonHaus Festival Cart on Wheels Foldable Portable 70L Camping Trolley with 100Kg Weight Capacity Garden Cart with 360 Rotating Wheels & 2 Cupholders for Garden Picnic Shopping & Fishing
- Price
- £23.15
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
26
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
25%
- MoverX43%
- Voyager7%
- SONGMICS7%
- GECONLE7%
- Kitsure7%
- Neo4%
Demand
Trolley on Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×
Search terms
Top Trolley on Wheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- festival trolley340K/yr
- trolley on wheels463K/yr
- trolley414K/yr
- camping trolley177K/yr
- beach trolley128K/yr
- wagon85K/yr
- garden trolley92K/yr
- beach trolley cart60K/yr
- folding trolley88K/yr
- cart109K/yr
Reviews and returns
What reviews say buyers love and hate about Trolley on Wheels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To small
Absolutely not fit for purpose
it was too big
Product doesnt last
not very durable
Falls apart
Build quality however is poor as some of the parts have broken at the first use
Poor quality control
Poor quality product
feels flimsy
very flimsy
Flimsy
Instructions are terrible
Instructions also useless
No instructions
Love
Cart appears strong & sturdy
Strong and sturdy
Solid build
the build quality is excellent
Brilliant build quality
Excellent product
Excellent value
Excellent value
Good Value
Very easy to handle
Ease of use
Easy to fold
Size wise looks good
Fits it all in
True to size
Return
1.5% Return rate 72% Fixable by listing
To small
Absolutely not fit for purpose
it was too big
feels flimsy
very flimsy
Flimsy
a little bit on the bulky side
It is quite heavy to pick up
be aware it is also heavy
Build quality however is poor as some of the parts have broken at the first use
Poor quality control
Poor quality product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trolley on Wheels questions
Answered from the same tracked data.