70
bacteriostatic water
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+104.8%90-day search growth — must beat 0% to launch
Review moat
Great142.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.48avg listing price — sweet spot $15–$100
Price range
Great£4.82–£56.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£289K£289K/yr · 369K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality