Skip to content

Wavelength Board Game

soft demand (-60.8% this quarter) — Wavelength Board Game doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 53Growth 0Conversion 69Competition 2Returns 97Price range 95Avg price 93Brand share 0Review moat 40Quality gap 14
This niche Category average

Is Wavelength Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wavelength Board Game is a £344K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.

Wavelength Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.8% over the last 90 days and 6.2% of searches end in a purchase.

£344K

revenue / yr

Units sold / yr13K
Search volume / yr-60.8%250K
Conversion rate6.2%
Avg price£22.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 25
Top-5 product click share97%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)4· 1 succeeded
Avg rating4.8★
Avg reviews2,519

Top Wavelength Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

£0£52K£103K£155K£207K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Generic55%
  • CMYK42%
  • USAopoly3%
  • Open — no brand owns it (0%)

Wavelength Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume250KCVR6.2%Products6Brands3Top 5 Brands100%OOS Rate47.4%Rating4.8★Reviews2,519Avg BSR#382
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.3×

Top Wavelength Board Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wavelength board game140K/yr
  • wavelength59K/yr
  • wavelength game29K/yr
  • wave length game7K/yr
  • wave length3K/yr
  • wavelength game wheel6K/yr
  • wavelength board game wheel6K/yr

What reviews say buyers love and hate about Wavelength Board Game

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Fun/Entertainment Experience59%

Fun family friendly game

Ease Of Use11%

Easy to learn

Color5%

great colours

Trivia Games4%

Hues and Cues is one of the most enjoyable games Ive played recently

Gifting Purpose4%

Great gift

What buyers complain about

83% of reviews
Fun/Entertainment Experience22%

I found it quite boring

Value For Money17%

Price is a little high

Durability11%

Snapped in half after a few times of use

Hard Feel11%

Hard

Color11%

the colours on the card just don't match the board

Wavelength Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
34%
2Defective Material/Parts
20%
3Value For Money
7%
4Quality-Overall
7%
5Color
5%

Common Wavelength Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wavelength Board Game 38/100 on Amazon United Kingdom — Skip it. The niche generates £344K/yr across 6 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -60.8% over the last 90 days.
Search demand for Wavelength Board Game on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 8.3× the quietest.