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Wavelength Board Game

Fail

Demand is soft, at -60.8% this quarter, so Wavelength Board Game is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£344K/yr250K searches / yr
90-day growth
-60.8%search demand this quarter
Competition
97%top-5 click share · 3 brands · 25 sellers

Flapen Score

Wavelength Board Game against its category

The dotted line is the Toys & Games average. Past it, Wavelength Board Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wavelength Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wavelength Board Game 250K times last year and spent an estimated £344K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
6.2%
Market size, estimated
£344Ka year
Peak month
December8.3× the quietest month
Top search term
wavelength board game140K searches a year

02 · Price

A sale here is worth £22.17.

Listings sell for £22.17 on average, from £17.87 to £25.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £22.17 that is £33K to £44K a year per listing.

Average price
£22.17inside the $15 to $100 sweet spot
Price range
£17.87–£25.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£33K–£44K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 47.4% of listings are out of stock. The average listing ranks #382 within Games & Accessories. It carries 2,519 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
47.4%
Average rank
#382in Games & Accessories
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,519per listing
Listings tracked
6

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wavelength Board Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£52K£103K£155K£207K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 flat

Sellers

25

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Generic55%
  • CMYK42%
  • USAopoly3%
  • Open — no brand owns it (0%)

Demand

Wavelength Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Wavelength Board Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wavelength board game140K/yr
  • wavelength59K/yr
  • wavelength game29K/yr
  • wave length game7K/yr
  • wave length3K/yr
  • wavelength game wheel6K/yr
  • wavelength board game wheel6K/yr

Reviews and returns

What reviews say buyers love and hate about Wavelength Board Game

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Fun/Entertainment Experience”
0.6%of orders come back
“I found it quite boring”
A buyer, on “Fun/Entertainment Experience”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wavelength Board Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data