Skip to content

Wavelength Board Game

Fail

Demand is soft, at -60.8% this quarter, so Wavelength Board Game is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£344K/yr250K searches / yr
90-day growth
-60.8%search demand this quarter
Competition
97%top-5 click share · 3 brands · 25 sellers

Flapen Score

Wavelength Board Game against its category

The dotted line is the Toys & Games average. Past it, Wavelength Board Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wavelength Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wavelength Board Game 250K times last year and spent an estimated £344K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
6.2%
Market size, estimated
£344Ka year
Peak month
December8.3× the quietest month
Top search term
wavelength board game140K searches a year

02 · Price

A sale here is worth £22.17.

Listings sell for £22.17 on average, from £17.87 to £25.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £22.17 that is £33K to £44K a year per listing.

Average price
£22.17inside the $15 to $100 sweet spot
Price range
£17.87–£25.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£33K–£44K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 47.4% of listings are out of stock. The average listing ranks #382 within Games & Accessories. It carries 2,519 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
47.4%
Average rank
#382in Games & Accessories
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,519per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wavelength Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£52K£103K£155K£207K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Generic55%
  • CMYK42%
  • USAopoly3%
  • Open — no brand owns it (0%)

Demand

Wavelength Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Wavelength Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wavelength board game140K/yr
  • wavelength59K/yr
  • wavelength game29K/yr
  • wave length game7K/yr
  • wave length3K/yr
  • wavelength game wheel6K/yr
  • wavelength board game wheel6K/yr

Reviews and returns

What reviews say buyers love and hate about Wavelength Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience22%+2.22

I found it quite boring

Absolutely not for me and my daughter, very boring and the concept is strange and hurt my brain, I gave it away

Value For Money17%−0.10

Price is a little high

A complete waste of money

Durability11%−0.12

Snapped in half after a few times of use

Hard Feel11%−0.04

Hard

Color11%−0.03

the colours on the card just don't match the board

not accurate colors

Love

Fun/Entertainment Experience59%+2.22

Fun family friendly game

Great fun for the whole family

Great fun

Ease Of Use11%+0.89

Easy to learn

Easy to play

easy to understand

Color5%−0.03

great colours

The colour names some people come up with are hilarious

The colours are vibrant

Trivia Games4%−0.08

Hues and Cues is one of the most enjoyable games Ive played recently

My daughters favourite game, great game for all the family, the game takes about an hour with 3 people, its a very imaginative game with lots of different questions and colours

Gifting Purpose4%+0.41

Great gift

Return

0.6% Return rate 10% Fixable by listing

Gifting Purpose34%██▃▅▃▁
Defective Material/Parts20%▁▁█▅▅▄
Value For Money7%▁▁▁█▁▇

Price is a little high

A complete waste of money

Quality-Overall7%▁▁▁▁▁█
Color5%▁▁▁▁█▁

the colours on the card just don't match the board

not accurate colors

FAQ

Common Wavelength Board Game questions

Answered from the same tracked data.