Wavelength Board Game
Skip itSoft demand (-60.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible£17.87–£25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£22.17avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good£344K£344K/yr · 250K searches
Review moat
Okay2,518.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-60.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is wavelength board game profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, wavelength board game is a £344K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wavelength board game market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- £222K–£277K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 100%
- Out of stock
- 47.4%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Generic55%
- CMYK42%
- USAopoly3%
- Open — no brand owns it (0%)
wavelength board game demand & seasonality
Weekly Amazon search volume, last 102 weeks — -60.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.3×
Top wavelength board game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- wavelength board game140K/yr
- wavelength59K/yr
- wavelength game29K/yr
- wave length game7K/yr
- wave length3K/yr
- wavelength game wheel6K/yr
- wavelength board game wheel6K/yr
Top wavelength board game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CMYK | Wavelength The Telepathic Party Game for Friends & Families | Read Your Friends Minds this Games Night | Simple to Learn Brilliant Social Fun for Large Groups| 212 Players Ages 14+
CMYK£25.024.6★4,896 rev
Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time
Generic£23.935.0★3 rev
Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up
Generic£23.485.0★4 rev
Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game
Generic£20.860.0★0 rev
USAopoly | Hues and Cues | Guessing Board Game | Ages 8+ | 3-10 Players | 30 Minutes Playing Time
USAopoly£17.874.5★10,210 rev
Newest
by launch dateWave length Board Game For Adult 2-12 Players 30 to 45 Min
Generic£21.880 rev
Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game
Generic£20.860 rev
Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time
Generic£23.933 rev
Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up
Generic£23.484 rev
USAopoly | Hues and Cues | Guessing Board Game | Ages 8+ | 3-10 Players | 30 Minutes Playing Time
USAopoly£17.8710,210 rev
Trending
90-day click momentumWave length Board Game For Adult 2-12 Players 30 to 45 Min
Generic£21.880.0★
Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time Mind Reading Party Game
Generic£20.860.0★
Wave length Board Game For Adult 2-12 Players 30 to 45 Minutes Playing Time Ages 14 and up
Generic£23.485.0★
Wave length Board Game A Telepathic Party Game Ages 14+ 2-12 Players 30 to 45 Minutes Playing Time
Generic£23.935.0★
CMYK | Wavelength The Telepathic Party Game for Friends & Families | Read Your Friends Minds this Games Night | Simple to Learn Brilliant Social Fun for Large Groups| 212 Players Ages 14+
CMYK£25.024.6★
What reviews say buyers love and hate about wavelength board game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family friendly game”
“Easy to learn”
“great colours”
“Hues and Cues is one of the most enjoyable games Ive played recently”
“Great gift”
“Keeps my autistic grandson happy for hours”
“Quality game”
“perfect, works as it should”
“Easy to learn”
“with very clear rules”
What buyers complain about
“I found it quite boring”
“Price is a little high”
“Snapped in half after a few times of use”
“Hard”
“the colours on the card just don't match the board”
“Most boring board game I have ever played if you follow the rules”
Top return reasons
Common wavelength board game questions
- Is wavelength board game profitable to sell on Amazon United Kingdom?
- The niche generates £344K/yr across 6 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -60.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the wavelength board game niche?
- 3 brands and 25 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wavelength board game?
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Durability. The return rate is 0.6%.
- When does demand for wavelength board game peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the wavelength board game niche?
- Listings span £17.87–£25.02; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 2,519 reviews — the moat a new listing must climb.
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