How competitive is the The Traitors niche on Amazon United Kingdom?

2 brands and 40 sellers compete in The Traitors on Amazon United Kingdom. The top 5 The Traitors products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in The Traitors?

The Traitors buyers on Amazon United Kingdom complain most about Fun/Entertainment Experience, Design-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the The Traitors niche?

The Traitors sells for £14.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £11.68–£16.69. The average incumbent carries 802 reviews — the moat a new listing must climb.

The Traitors

soft demand (-60.2% this quarter) — The Traitors doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is The Traitors profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, The Traitors is a £591K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.

The Traitors: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.2% over the last 90 days and 3.1% of searches end in a purchase.

£591K

revenue / yr

Units sold / yr50K

Search volume / yr-60.2%1.3M

Conversion rate3.1%

Avg price£14.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 40

Top-5 product click share100%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 2 products

Top The Traitors products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+

Price: £16.69
Rating: 4.4/5
Reviews: 1,036
Age: 3y ago

Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+

Price: £11.68
Rating: 4.5/5
Reviews: 567
Age: 3y ago

Newest

by launch date

Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+

Price: £11.68
Rating: 4.5/5
Reviews: 567
Age: 3y ago

Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+

Price: £16.69
Rating: 4.4/5
Reviews: 1,036
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Goliath58%
Ginger Fox42%

The Traitors demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR3.1%Products2Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews802Avg BSR#39

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.1×

Top The Traitors search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

the traitors239K/yr -57.4%0.4% conv.
traitors281K/yr -49.8%1.1% conv.
traitors board game539K/yr -70.3%12.5% conv.
the traitors board game116K/yr -74.5%9.1% conv.
the traitor9K/yr -20.3%0.0% conv.
traitors game63K/yr -70.3%9.4% conv.
the traitors game26K/yr -86.3%6.4% conv.
traitors game uk11K/yr -78.2%13.9% conv.
traitor game6K/yr -71.7%6.0% conv.
traitor board game5K/yr -65.5%4.6% conv.

What reviews say buyers love and hate about The Traitors

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Fun/Entertainment Experience75%

“Fun game”

Gifting Purpose7%

“Great gift”

Quality-Overall6%

“Good quality”

Trivia Games2%

“Brilliant card game”

Music Effect2%

“Once you get the rhythm a brilliant game to play as family or with friends”

What buyers complain about

77% of reviews

Fun/Entertainment Experience40%

“Didnt enjoy”

Design-Overall20%

“Poorly designed and disappointing”

Advertised Vs Actual Product10%

“The video verbal description overcomplicates the process -”

Durability7%

“Unfortunately, one of the elastic bands on the blindfolds broke”

The Traitors return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

25%

2Size-Overall

16%

3Defective Material/Parts

14%

4Advertised Vs Actual Product

13%

5Functionality-Overall

Common The Traitors questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Traitors 36/100 on Amazon United Kingdom — Skip it. The niche generates £591K/yr across 2 tracked products. Search demand moved -60.2% over the last 90 days.