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the traitors
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good£14.19avg listing price — sweet spot $15–$100
Review moat
Good801.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£591K£591K/yr · 1.3M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£11.68–£16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-60.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand