Is the traitors profitable to sell on Amazon United Kingdom?

The niche generates £591K/yr across 2 tracked products. 90-day search growth is -60.2%. Flapen's verdict: Skip it (36/100).

How competitive is the the traitors niche?

2 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in the traitors?

Top complaints mined from reviews: Fun/Entertainment Experience, Design-Overall, Advertised Vs Actual Product. The return rate is 1.2%.

When does demand for the traitors peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 20.1× the quietest.

What does it cost to enter the the traitors niche?

Listings span £11.68–£16.69; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.

the traitors

Skip it

Soft demand (-60.2% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Good£14.19

avg listing price — sweet spot $15–$100

Review moat

Good801.5

avg incumbent reviews — the moat a new listing must climb

Market size

Good£591K

£591K/yr · 1.3M searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£11.68–£16.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-60.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, the traitors is a £591K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

the traitors market data

Units sold / yr: 40K–50K; avg 15,000–20,000/product
Revenue / yr: £568K–£710K; units × avg price
Conversion rate: 3.1%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Goliath58%
Ginger Fox42%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -60.2% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.1×

Open Trend

Top the traitors search terms

the traitors239K/yr -57.4%0.4% conv.
traitors281K/yr -49.8%1.1% conv.
traitors board game539K/yr -70.3%12.5% conv.
the traitors board game116K/yr -74.5%9.1% conv.
the traitor9K/yr -20.3%0.0% conv.
traitors game63K/yr -70.3%9.4% conv.
the traitors game26K/yr -86.3%6.4% conv.
traitors game uk11K/yr -78.2%13.9% conv.
traitor game6K/yr -71.7%6.0% conv.
traitor board game5K/yr -65.5%4.6% conv.

All search terms

Top the traitors products on Amazon

All 2 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+

Goliath£16.694.4★1,036 rev

Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+

Ginger Fox£11.684.5★567 rev

Newest

by launch date

Ginger Fox The Traitors Card Game | Official BBC TV Show Party Game | Strategy & Social Deduction Family Game for 48 Players | Ages 12+

Ginger Fox£11.68567 rev

3y ago

Goliath Games Presents: The Traitors - Official Board Game | Based on the Hit BBC Show | Can the Faithfuls Catch the Traitor? | For 4-6 Players | Ages 12+

Goliath£16.691,036 rev

3y ago

What buyers say about the traitors

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience75%

“Fun game”

Gifting Purpose7%

“Great gift”

Quality-Overall6%

“Good quality”

Trivia Games2%

“Brilliant card game”

Music Effect2%

“Once you get the rhythm a brilliant game to play as family or with friends”

Ease Of Use2%

“quite easy to play”

What buyers complain about

Fun/Entertainment Experience40%

“Didnt enjoy”

Design-Overall20%

“Poorly designed and disappointing”

Advertised Vs Actual Product10%

“The video verbal description overcomplicates the process -”

Durability7%

“Unfortunately, one of the elastic bands on the blindfolds broke”

Top return reasons

Gifting Purpose25%

Size-Overall16%

Defective Material/Parts14%

Advertised Vs Actual Product13%

Functionality-Overall8%

Instructions/User Manual/Troubleshooting6%

Product Condition6%

Compatibility-Overall3%

Value For Money3%

Connectivity-Overall3%

Common questions

Is the traitors profitable to sell on Amazon United Kingdom?: The niche generates £591K/yr across 2 tracked products. 90-day search growth is -60.2%. Flapen's verdict: Skip it (36/100).
How competitive is the the traitors niche?: 2 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in the traitors?: Top complaints mined from reviews: Fun/Entertainment Experience, Design-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
When does demand for the traitors peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 20.1× the quietest.
What does it cost to enter the the traitors niche?: Listings span £11.68–£16.69; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.