Lilo
PassLilo scores 69 out of 100, a Pass. Shoppers spend $392K a year here, search demand grew +604.6% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 69 / 100Top 2% of 1,773 Toys & Games niches · +25 vs the category median of 4469
- Market size
- £392K/yr724K searches / yr
- 90-day growth
- +604.6%search demand this quarter
- Competition
- 44%top-5 click share · 22 brands · 84 sellers
Flapen Score
Lilo against its category
The dotted line is the Toys & Games average. Past it, Lilo is stronger. Inside it, weaker.
Market
The Lilo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lilo 724K times last year and spent an estimated £392K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +604.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.
- Searches, last 12 months
- 724K
- Growth, 90 days vs prior 90
- +604.6%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £392Ka year
- Peak month
- July19.2× the quietest month
- Top search term
- lilo pool inflatables276K searches a year
02 · Price
A sale here is worth £11.02.
Listings sell for £11.02 on average, from £5.75 to £19.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.02 that is £8K to £11K a year per listing.
- Average price
- £11.02under the $15 to $100 sweet spot
- Price range
- £5.75–£19.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #56 within Sports Toys & Outdoor. It carries 1,172 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 4.8%
- Average rank
- #56in Sports Toys & Outdoor
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,172per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 7 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Lilo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bestway Inflatable Pool Lounger Floating Swimming Pool Float for Adults and Kids Assorted Colours
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 11,055
- Age
- 18y ago
2x Bestway Inflatable 18 Pocket Fashion Sun Lounger Lilo Swimming Pool Air Bed Mat
- Price
- £13.99
- Rating
- 4.3/5
- Reviews
- 994
- Age
- 11y ago
Splosh Inflatable Mesh Pool Lilo - Pool Hammock With Pillow
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 15y ago
Splosh Inflatable Pool Float - 18 Pocket Fashion Pool Lilo With Pillow
- Price
- £9.33
- Rating
- 4.3/5
- Reviews
- 171
- Age
- 2y ago
Splosh Inflatable Armchair Pool Lounger - Pool Lilo With Head & Arm Rest
- Price
- £9.94
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 3mo ago
Trending
90-day click momentum
Dusor 2 Pack Pool Inflatables XL Inflatable Pool Toys Water Hammock
- Price
- £10.11
- Rating
- 4.4/5
- Reviews
- 502
- Age
- 6mo ago
3 Pack Lilo pool inflatables for adults with Tropical Leaf Design | 4-in-1 Multi-Purpose floats for swimming pools | Lake Floats for Adults & tanning pool toys Water Hammock Lounge
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 1y ago
Pool Hammock Floats Adults 2 Pack 4 IN 1 Multi-Purpose Inflatable Swimming Pool Floats Water Hammock PVC Material Pool Toys Inflatable Hammock Lounger Floaties with Air Pump (Blue+Red)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3mo ago
Splosh Inflatable Armchair Pool Lounger - Pool Lilo With Head & Arm Rest
- Price
- £9.94
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 3mo ago
Sloosh Inflatable Pool Floats Lounger 2 Packs XL Pool Inflatables Keep Cool Sun Tanning Bed Float with Headrest for Adults Floating Mat Raft Floaty for Lake Beach Swimming Pool Water Fun(Blue Pink)
- Price
- £19.46
- Rating
- 4.3/5
- Reviews
- 658
- Age
- 1y ago
Newest
by launch dateSplosh Inflatable Armchair Pool Lounger - Pool Lilo With Head & Arm Rest
- Price
- £9.94
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 3mo ago
Pool Hammock Floats Adults 2 Pack 4 IN 1 Multi-Purpose Inflatable Swimming Pool Floats Water Hammock PVC Material Pool Toys Inflatable Hammock Lounger Floaties with Air Pump (Blue+Red)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3mo ago
Dusor 2 Pack Pool Inflatables XL Inflatable Pool Toys Water Hammock
- Price
- £10.11
- Rating
- 4.4/5
- Reviews
- 502
- Age
- 6mo ago
HALOVIE 4-in-1 Inflatable Pool Hammock Float with Air Pump & 2 Phone Cases
- Price
- £12.14
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 7mo ago
Elidepe Pool Inflatables 2 Pack Inflatable Pool Toys 4 in 1 Pool Floats Adult Inflatable Pool Chair Pool Inflatables Water Hammock for Adults (Style A)
- Price
- £12.63
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
84
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
44%
Top 20: 86%
Open market
22%
- Bestway28%
- Splosh22%
- Intex15%
- Sloosh5%
- Cadoal5%
- Alintor3%
Demand
Lilo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.2×
Search terms
Top Lilo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lilo pool inflatables276K/yr
- lilo219K/yr
- pool lilo43K/yr
- lilos for swimming pools adults28K/yr
- inflatable lilo41K/yr
- inflatable pool lounger31K/yr
- pool lounger23K/yr
- lilos18K/yr
- pool lilo for adults18K/yr
- lilo pool inflatables adults8K/yr
Reviews and returns
What reviews say buyers love and hate about Lilo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not stay inflated
the item deflated
They deflated after 5 min
I'm only giving three stars due to the price/quality ratio
Not good quality
Not as good as they look
durability not great
broke in 2mins
Broke after first use
Cheap and flimsy
Too flimsy
Not sturdy
they're not exactly cheap
it is quite expensive for the price
Not worth the money
Love
Good value
Good value for money
Well worth the money
Good quality
Good quality beds well worth the money
Seem well made
Very comfortable
excellent comfort right out of the box
Comfortable and easy to use
Easy to inflate
It inflates quickly
It inflates easily
Comfortable and durable
hold up well with regular use
The material feels durable
Return
0.6% Return rate 31% Fixable by listing
Does not stay inflated
the item deflated
They deflated after 5 min
No color choice despite given choice
You cannot choose the colour either
Supplier said choice of color was not guaranteed
at first I thought that this pump was a little too small
makes very short
They are really small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lilo questions
Answered from the same tracked data.