Lilo

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +604.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.

Searches, last 12 months

724K

Growth, 90 days vs prior 90

+604.6%

Conversion, latest week

4.9%

Market size, estimated

£392Ka year

Peak month

July19.2× the quietest month

Top search term

lilo pool inflatables276K searches a year

Listings sell for £11.02 on average, from £5.75 to £19.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.02 that is £8K to £11K a year per listing.

Average price

£11.02under the $15 to $100 sweet spot

Price range

£5.75–£19.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£11K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #56 within Sports Toys & Outdoor. It carries 1,172 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

4.8%

Average rank

#56in Sports Toys & Outdoor

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,172per listing

Listings tracked

36

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

25 months