Slime
Slime shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Slime profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Slime is a £776K/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Slime: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.9% over the last 90 days and 2.6% of searches end in a purchase.
£776K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 72 products
Top Slime products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
So Slime Mixin sime bucket | Ready to Play Multicolour Slime Bucket | 3 colours availible comes with cute add-in decorations| Gift for kids 6+
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 2,256
- Age
- 6y ago
10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor
- Price
- £7.90
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 11mo ago
Gui Gui Gloss Slime - Beautify & Level Up Your Slime With a Major GLOW-UP - 13 Different Gui Gui Scented Slimes and 4 Amazing Textures to Collect - Gifts for 6+ Year Girls Boys & Teens
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 324
- Age
- 1y ago
iKidiki Slime Making Kit Toys for 6 7 8 9 10 11 12 Year Old Girls Boys Gifts Birthday Galaxy Slime Kits for Girls 6-12 Year Old Girl Boy Gifts Fluffy Slime Kids Birthday Presents Craft Kits for Kids
- Price
- £15.82
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 2y ago
BTOIURF 6 Pack Fluffy Butter Slime Kit Include 6 Pack Cute Mini Charms DIY Butter Slime Party Gift Super Soft and Non-Sticky Stress Relief Toy for Girls and Boys
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago
Trending
90-day click momentumGui Gui Gloss Slime - Beautify & Level Up Your Slime With a Major GLOW-UP - 13 Different Gui Gui Scented Slimes and 4 Amazing Textures to Collect - Gifts for 6+ Year Girls Boys & Teens
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 324
- Age
- 1y ago
Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago
25 Packs Galaxy Slime Party Favor for Kids Girls & Boys Adults Non Sticky Stress & Anxiety Relief Wet Super Soft Sludge Toy
- Price
- £7.73
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 3y ago
iKidiki Slime Making Kit Toys for 6 7 8 9 10 11 12 Year Old Girls Boys Gifts Birthday Galaxy Slime Kits for Girls 6-12 Year Old Girl Boy Gifts Fluffy Slime Kids Birthday Presents Craft Kits for Kids
- Price
- £15.82
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 2y ago
9 Pack Jelly Cube Clear Fluffy Slime Making Kit Party Favor Crunchy Crystal Slime Charms for Girls and Boys DIY Birthday Boba Slime for Kids Bag Fillers Soft Non-Sticky Stress Relief Toys
- Price
- £8.26
- Rating
- 3.6/5
- Reviews
- 166
- Age
- 3y ago
Newest
by launch date
Strawberry Butter Slime 7 oz. Scented Slime Kit Kids Toys Squishy Sensory Toy Cute Stuff for Girls Boys Teenage Girl Birthday Gifts Party Favors Stocking Stuffers for 4 5 6 7 8 9 10 11 12 Year Old
- Price
- £8.01
- Rating
- 4.3/5
- Reviews
- 237
- Age
- 10mo ago
10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor
- Price
- £7.90
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 11mo ago
Gui Gui Gloss Slime - Beautify & Level Up Your Slime With a Major GLOW-UP - 13 Different Gui Gui Scented Slimes and 4 Amazing Textures to Collect - Gifts for 6+ Year Girls Boys & Teens
- Price
- £8.77
- Rating
- 4.0/5
- Reviews
- 324
- Age
- 1y ago
6 Pack Slime Kit Purple Dream Slime Kids Cloud Butter & Clear Slime Party Favors Toys for Girls Boys Ages 5 6 7 8 9 10 11 12 Goodie Bag Stuffers Birthday Gift Ideas Cute Stuff
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 1y ago
6 Pack Slimes Kit Pink Slime Kids Cloud Butter & Clear Slime Party Favors Toys for Girls Boys Ages 8-12 Goodie Bag Stuffers 9-10 Year Old Girls Birthday Gift Ideas Cute Stuff
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
65
Top-5 brand share
50%
Top 20: 93%
Top-5 click share
23%
Top 20: 60%
Open market
43%
- Kaoerdce13%
- Canal Toys10%
- Gui Gui9%
- Rowecvce9%
- YOPINSAND9%
- iKidiki7%
Slime demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.3×
Top Slime search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- slime1.7M/yr
- slime kit495K/yr
- butter slime150K/yr
- cloud slime103K/yr
- slim46K/yr
- fluffy slime46K/yr
- slime set51K/yr
- slime kits for girls66K/yr
- slime kits28K/yr
- slime cheap23K/yr
What reviews say buyers love and hate about Slime
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Good fun”
“appears to be well made”
“Good value for money”
“and very giftable”
“Nice colours”
What buyers complain about
70% of reviews“Sticky”
“much larger size”
“not worth the cost”
“Disappointed the texture broke down an hour later”
“Poor quality”
Slime return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Slime questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
