54
rumi costume
Worth a lookShows a sweet-spot price point ($22.95 avg), but soft demand (-56.4% this quarter) keeps it on the watch list.
Avg price
Incredible£22.95avg listing price — sweet spot $15–$100
Review moat
Great118.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£10.60–£31.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£483K£483K/yr · 1.3M searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.4%90-day search growth — must beat 0% to launch