Rumi Costume

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-56.4%

Conversion, latest week

1.6%

Market size, estimated

£483Ka year

Top search term

rumi costume kids834K searches a year

Listings sell for £22.95 on average, from £10.60 to £31.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £22.95 that is £2K to £6K a year per listing.

Average price

£22.95inside the $15 to $100 sweet spot

Price range

£10.60–£31.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #201 within Fancy Dress. It carries 118 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

97%

Out of stock, average day

20.1%

Average rank

#201in Fancy Dress

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

118per listing

Listings tracked

33

33 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

13Amazon's first-year sales bar

Average brand age

15 months