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Poker Set

Poker Set shows a sweet-spot price point ($27.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 75Growth 13Conversion 54Competition 59Returns 94Price range 77Avg price 95Brand share 78Review moat 74Quality gap 37
This niche Category average

Is Poker Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poker Set is a £857K/yr Amazon United Kingdom market (706K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Poker Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.5% over the last 90 days and 4.5% of searches end in a purchase.

£857K

revenue / yr

Units sold / yr30K
Search volume / yr-24.5%706K
Conversion rate4.5%
Avg price£27.30

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers18 · 27
Top-5 product click share50%
Open market43%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews522

Top Poker Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£43K£86K£129K£171K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

37%

  • TANNESS20%
  • Oypla12%
  • display4top10%
  • Queensell8%
  • Trendi7%
  • JUNGLE STONE5%

Poker Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume706KCVR4.5%Products26Brands18Top 5 Brands57%OOS Rate10.8%Rating4.5★Reviews522Avg BSR#12
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Poker Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poker set275K/yr
  • poker chips195K/yr
  • poker85K/yr
  • poker chips set30K/yr
  • poker sets with chips30K/yr
  • casino chips18K/yr
  • poker sets21K/yr
  • texas holdem poker set14K/yr
  • poker set 500 piece9K/yr
  • poker chip set7K/yr

What reviews say buyers love and hate about Poker Set

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall39%

Chips are fairly good quality

Value For Money34%

Great value

Gifting Purpose11%

Great gift

Advertised Vs Actual Product6%

As described

Material Quality3%

the felt double sided cloth is nice little extra

What buyers complain about

92% of reviews
Quality-Overall75%

Not very high quality

Size-Overall8%

The box is a little big

Weight Heavy8%

heavy if anyone was thinking it was small

Poker Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Quality-Overall
19%
3Defective Material/Parts
13%
4Weight Heavy
9%
5Material Quality
8%

Common Poker Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poker Set 61/100 on Amazon United Kingdom — Worth a look. The niche generates £857K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -24.5% over the last 90 days.
Search demand for Poker Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.