How competitive is the Pokemon Cards niche on Amazon United Kingdom?

4 brands and 273 sellers compete in Pokemon Cards on Amazon United Kingdom. The top 5 Pokemon Cards products take 40% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Pokemon Cards?

Pokemon Cards buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Pokemon Cards niche?

Pokemon Cards sells for £24.43 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.43–£64.82. The average incumbent carries 2,353 reviews — the moat a new listing must climb.

Pokemon Cards

Pokemon Cards shows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Pokemon Cards profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pokemon Cards is a £5.6M/yr Amazon United Kingdom market (22.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 56/100.

Pokemon Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.6% over the last 90 days and 1.0% of searches end in a purchase.

£5.6M

revenue / yr

Units sold / yr300K

Search volume / yr-1.6%22.2M

Conversion rate1.0%

Avg price£24.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 273

Top-5 product click share40%

Open market0%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Top Pokemon Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pokémon TCG: Mega EvolutionChaos Rising Booster Bundle (6 Booster Packs)

Price: £21.00
Rating: 4.8/5
Reviews: 569
Age: 2mo ago

Pokémon TCG: Mega EvolutionChaos Rising Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)

Price: £38.47
Rating: 4.9/5
Reviews: 568
Age: 2mo ago

Pokémon TCG: Mega EvolutionPerfect Order Booster Bundle (6 Booster Packs)

Price: £20.63
Rating: 4.8/5
Reviews: 1,199
Age: 4mo ago

PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin

Price: £10.07
Rating: 3.5/5
Reviews: 1,442
Age: 3y ago

Pokémon TCG: Mega EvolutionAscended Heroes Booster Bundle (6 Booster Packs)

Price: £21.76
Rating: 4.7/5
Reviews: 434
Age: 3mo ago

Newest

by launch date

Pokémon TCG: Mega EvolutionPitch Black Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)

Price: £38.52
Rating: 4.8/5
Reviews: 16
Age: 2w ago

Pokémon TCG: Mega EvolutionPitch Black Booster Bundle (6 Booster Packs)

Price: £21.07
Rating: 3.9/5
Reviews: 18
Age: 2w ago

Pokémon TCG: Mega Greninja ex Premium Collection (1 Foil Promo Card 1 Oversize Lenticular Card & 8 Booster Packs)

Price: £32.99
Rating: 4.5/5
Reviews: 69
Age: 1mo ago

Pokémon TCG: First Partner Illustration CollectionSeries 2 (3 Promo Cards 2 Booster Packs & 1 Sticker Sheet)

Price: £14.28
Rating: 4.8/5
Reviews: 76
Age: 1mo ago

Pokémon TCG: Mega Moonlit Tin - Mega Clefable ex (4 boosters & 1 foil promo card)

Price: £17.21
Rating: 4.8/5
Reviews: 68
Age: 2mo ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

273

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

Pokémon93%
Titan Cards6%
Pokemon1%
Zavvi1%
Open — no brand owns it (0%)

Pokemon Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22.2MCVR1.0%Products41Brands4Top 5 Brands100%OOS Rate16.6%Rating4.5★Reviews2,353Avg BSR#63

Peak months: Apr, Jun · busiest ÷ quietest = 2.2×

Top Pokemon Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pokemon cards8.3M/yr -1.2%1.0% conv.
pokemon tcg4.8M/yr +20.2%0.2% conv.
pokemon5.3M/yr -14.3%0.2% conv.
pokemon booster box773K/yr -8.1%0.1% conv.
pokemon etb458K/yr -12.7%0.1% conv.
pokémon cards363K/yr +0.3%0.8% conv.
pokemon packs266K/yr +3.3%0.5% conv.
pokémon257K/yr -15.6%0.1% conv.
pokémon tcg260K/yr -27.4%0.1% conv.
pokemon card183K/yr +0.7%0.8% conv.

What reviews say buyers love and hate about Pokemon Cards

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money28%

“good value for money”

Collectibles24%

“Great buy for the collection”

Quality-Overall23%

“Great product from a great seller”

Advertised Vs Actual Product11%

“Exactly as shown”

Fun/Entertainment Experience4%

“Great fun”

What buyers complain about

87% of reviews

Value For Money35%

“Overpriced”

Advertised Vs Actual Product28%

“false advertisement”

Quality-Overall8%

“Low quality”

Ease Of Use4%

“hard to get”

Product Condition3%

“Used product”

Pokemon Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

44%

2Product Condition

17%

3Value For Money

4Quality-Overall

5Scratch Resistance

Common Pokemon Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Cards 56/100 on Amazon United Kingdom — Worth a look. The niche generates £5.6M/yr across 41 tracked products. 22 of 29 products launched in the last 360 days are still selling. Search demand moved -1.6% over the last 90 days.