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pokemon card binder
Launch itA $1.1M/yr market growing +11.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Market size
Great£1.1M£1.1M/yr · 2.4M searches
Review moat
Great460.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.70–£23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality