53
minion costume
Worth a lookShows a thin review moat (91 avg reviews), but soft demand (-76.7% this quarter) keeps it on the watch list.
Review moat
Incredible91.12avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.55–£55.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£13.79avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good£303K£303K/yr · 707K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand