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Minion Costume

Minion Costume shows a thin review moat (91 avg reviews), but soft demand (-76.7% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 51Growth 0Conversion 39Competition 60Returns 58Price range 81Avg price 65Brand share 73Review moat 95Quality gap 78
This niche Category average

Is Minion Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Minion Costume is a £303K/yr Amazon United Kingdom market (707K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 53/100.

Minion Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -76.7% over the last 90 days and 3.1% of searches end in a purchase.

£303K

revenue / yr

Units sold / yr25K
Search volume / yr-76.7%707K
Conversion rate3.1%
Avg price£13.79

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers20 · 40
Top-5 product click share49%
Open market39%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement76%
New entrants (1y)8· 0 succeeded
Avg rating4.3★
Avg reviews91

Top Minion Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£36K£49K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

40

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

34%

  • Rubies19%
  • Everglamour17%
  • DiULi13%
  • Rilcn7%
  • BSBUY6%
  • DABAOOU5%

Minion Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume707KCVR3.1%Products33Brands20Top 5 Brands61%OOS Rate15.8%Rating4.3★Reviews91Avg BSR#721
90K70KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 17.4×

Top Minion Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • minion costume268K/yr
  • minion costume for adults60K/yr
  • minions costume54K/yr
  • minions costume adult14K/yr
  • minion fancy dress30K/yr
  • minion costume for kids116K/yr
  • minion outfit15K/yr
  • adult minion costume16K/yr
  • despicable me costume20K/yr
  • minions costume kids20K/yr

What reviews say buyers love and hate about Minion Costume

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money37%

Good price

Quality-Overall28%

Good quality

Size-Overall10%

sizing was accurate

Color6%

The yellow and blue combination really stands out in photos and at parties

Ease Of Use5%

Easy and cute

What buyers complain about

92% of reviews
Size-Overall34%

Small

Quality-Overall29%

Very cheap feeling

Advertised Vs Actual Product6%

Tutu doesn't match photos

Strength5%

The gloves are so thin that they ripped on both hands on the first use

Material Quality3%

Poor material

Minion Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Quality-Overall
6%
3Durability
4%
4Defective Material/Parts
2%
5Product Condition
2%

Common Minion Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Minion Costume 53/100 on Amazon United Kingdom — Worth a look. The niche generates £303K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -76.7% over the last 90 days.
Search demand for Minion Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 17.4× the quietest.