67
kids
Launch itA $2.9M/yr market growing +7.1% this quarter with returns at 0.8% — clears our launch bar.
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Market size
Incredible£2.9M£2.9M/yr · 11.1M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Price range
Good£3.56–£36.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,851.52avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand