60
fidget toy
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Market size
Great£1.5M£1.5M/yr · 8.6M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay2,224.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.47–£15.26cheapest to priciest tracked listing — scored on the share inside $15–$100