60
dinosaur toys
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great£1.1M£1.1M/yr · 3.1M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Price range
Good£4.19–£36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,230.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand