Dinosaur Toys

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

2.5%

Market size, estimated

£1.1Ma year

Peak month

December3.3× the quietest month

Top search term

dinosaur toys967K searches a year

Listings sell for £14.58 on average, from £4.19 to £36.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £14.58 that is £15K to £18K a year per listing.

Average price

£14.58under the $15 to $100 sweet spot

Price range

£4.19–£36.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£15K–£18K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #62 within Learning & Education. It carries 3,230 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#62in Learning & Education

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,230per listing

Listings tracked

40

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months