Chess Set
Chess Set shows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Chess Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chess Set is a £2.0M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Chess Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.3% over the last 90 days and 3.5% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Chess Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Peradix Chess Board Set Game -Travel Magnetic Chess Piece Set with Chess Folding/Portable Storage Board-Traditional Strategy Game for Kids/Children/Adults
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 11,150
- Age
- 7y ago
Peradix Chess Set | Wooden Magnetic Chess Board | 2 Extra Queen | 30x30cm Folding Chessboard for Storage | Toys & Games for Adults and Kids Educational Toy Sets
- Price
- £19.10
- Rating
- 4.6/5
- Reviews
- 2,173
- Age
- 2y ago
Snocyo Chess Set Magnetic Folding Travel Chess Board with Pieces for Kids and Adults Educational Board Games Gifts (Black/White)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 820
- Age
- 5y ago
Jaques of London Large Chess Sets | 15 Chess Board | Premium Wooden Set For Adults Luxury | Chess Set For Adults with Staunton Chess Pieces | Since 1795
- Price
- £29.57
- Rating
- 4.6/5
- Reviews
- 1,913
- Age
- 8y ago
Jsdoin 3 in 1 Chess Set - 12x12 Wooden Travel Folding/Portable Chess Kit Cardboard Games for Kids Adults Boys Girls Family29cmx29cm
- Price
- £12.52
- Rating
- 4.5/5
- Reviews
- 800
- Age
- 5y ago
Trending
90-day click momentum
Magnetic Chess Board Set for Adults & Kids 15 Wooden Folding Chess Boards Handcrafted Portable Travel Chess Game with Pieces Storage Slots
- Price
- £24.88
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 7mo ago
Magnetic Wooden Chess Set with Storage Box Solid Wood 12 Inch Chess Board with Handmade Magnetic Pieces & 2 Extra Queens Classic Strategy Board Game for Adults & Kids Educational Gift
- Price
- £22.53
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 6mo ago
Toyrific Chess Folding Game Board for 2 Players Chess Set Board Games Travel Family Game
- Price
- £10.73
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 8y ago
Retro Metal Chess Set for Adults 15 Inch Marbling Chess Board with Chess Pieces Travel Chess Set with Metal Pieces Folding Chessboard Ideal for Beginners and Professional Players
- Price
- £44.49
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6mo ago
Goliath Games: Classic Chess Set | Traditional Board Games for Kids and Adults | For 2 Players Ages 6+ Black
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 4y ago
Newest
by launch dateMagnetic Wooden Chess Set with Storage Box Solid Wood 12 Inch Chess Board with Handmade Magnetic Pieces & 2 Extra Queens Classic Strategy Board Game for Adults & Kids Educational Gift
- Price
- £22.53
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 6mo ago
Retro Metal Chess Set for Adults 15 Inch Marbling Chess Board with Chess Pieces Travel Chess Set with Metal Pieces Folding Chessboard Ideal for Beginners and Professional Players
- Price
- £44.49
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6mo ago
Magnetic Chess Board Set for Adults & Kids 15 Wooden Folding Chess Boards Handcrafted Portable Travel Chess Game with Pieces Storage Slots
- Price
- £24.88
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 7mo ago
Chess Set and Checkers 16x16 - Wooden Magnetic Chess Board with 2 Extra Queen & Storage Slots Folding Travel Chess Set Educational Board Game Gift for Adults & Kids
- Price
- £16.74
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 11mo ago
40.5×40.5cm Magnetic Chess Set Large Wooden Chess Board with Wooden Staunton Pieces & Checkers Folding Travel Board Games with 2 Bonus Queens Gift for Kids & Adults
- Price
- £16.96
- Rating
- 4.6/5
- Reviews
- 271
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
37
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
30%
- Peradix29%
- Jaques of London14%
- Snocyo8%
- Sarr Klith7%
- Sihaiyuan7%
- Jsdoin6%
Chess Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top Chess Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chess set612K/yr
- chess board352K/yr
- chess283K/yr
- chess set for adults103K/yr
- chess sets43K/yr
- magnetic chess set28K/yr
- wooden chess set39K/yr
- chess board for adults29K/yr
- chess set kids36K/yr
- sah19K/yr
What reviews say buyers love and hate about Chess Set
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great quality set”
“Great buy for the money”
“Good magnet”
“Gift”
“Perfect size for travel”
What buyers complain about
46% of reviews“Magnets are weak”
“Bad quality”
“The board is small”
“I would say it is a bit on the pricey side”
“flimsy construction you sometimes get with travel sets”
Chess Set return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chess Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
