65
board games
Launch itA $2.9M/yr market growing +1.1% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible£2.9M£2.9M/yr · 11.4M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Price range
Good£2.48–£36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,081.99avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand